Industry Insights Mobile app developers can reclaim freedom of choice with alternative app stores Developers are losing their freedom of choice as a result of Google and Apple’s app store monopoly –...
Industry Insights Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy From lifetime value to monetization: Read our guide to learn the 7 critical questions you need to answer ...
Industry Insights Looking beyond ad formats: combining appographic targeting and OEMs Target the users who really want to play your mobile gaming app using appographic targeting!
Industry Insights Gaming, finance, and health apps are showing huge promise in Indonesia’s mobile market Gaming, finance, and health apps are getting more and more popular in Indonesia. Learn how to target this...
Industry Insights Effective user acquisition strategy: 3 essential steps Read our guide to learn the basics of user acquisition and what it takes to develop an effective strategy...
Industry Insights How to develop your marketing strategy for Ramadan: Essential insights and considerations 1.6 billion Muslims celebrate Ramadan around the world. Here’s how that impacts the mobile industry and...
