Tell us a bit about your background and what you do at AVOW 

After graduating from University with a bachelor’s in Business, I began my professional journey at a multinational corporation, where I gained valuable insights into the intricacies of high-quality working structures and procedures. The fast-paced work environment provided me with opportunities to take on big projects, which helped me hone my skills. 

A few years after working in this field, I felt the need for a big change, and I then decided to pursue one of my biggest passions by obtaining my first certification as a professional yoga instructor. Working at a yoga center for a couple of years opened my eyes to an alternative approach to conducting business and connecting with people. This experience fueled my passion for organizational management and making a difference in meaningful ways. 

Currently, I am working as a Talent Acquisition Manager in the People Team at AVOW, and I am also involved in initiatives to enhance our workplace culture. 

Macarena Olea

When did you start, and why did you choose to join the A-Team? 

I joined the A-Team at the beginning of 2022, motivated by my desire to be part of an organization that places a strong emphasis on valuing its people and fostering a positive work culture. 

In today’s fast-paced world, it’s becoming increasingly difficult to find such environments, so I felt fortunate to have the opportunity to join a team that prioritizes a positive workplace culture. 

Another factor that attracted me to joining AVOW was the chance to work with a diverse and international group of individuals. This exposure has provided me with ongoing learning opportunities, not only in terms of different cultures but also regarding industry trends across different regions. Our commercial teams do a fantastic job of keeping us informed and up-to-date on these trends!

What is the most exciting thing about your role in the People Operations Team?  

For me, people are at the heart of everything, and that’s what matters the most. Whether I’m teaching a yoga class or working at the company, I feel the most motivated and fulfilled when I can contribute to others’ growth and development. Being part of the People Operations Team is a thrilling chance for me to work closely with individuals and to initiate and lead projects that enhance our workplace. 

I am incredibly fortunate to be part of a diverse and inclusive team and to connect with candidates from all over the world. Each of them brings unique perspectives, new challenges, and opportunities, which keep me engaged and learning. 

Macarena Olea

Since you not only work but are also enrolled in a Masters’s program (respect!), what is the most challenging thing about balancing both things? 

I am pursuing a Master’s degree in Business Administration with a focus on Organizational Behavior and Marketing, which blends my two areas of interest and where I hope to deepen my expertise. Working at AVOW has shown me  a brand new side of Marketing, and I really enjoy learning more about this industry. 

Balancing my studies with work, teaching yoga, and maintaining a personal life can be challenging, but I am driven to make it work. As weird as it sounds, my coursework and work are closely related, allowing me to apply my learnings and bring everything together. Despite a packed schedule, I make time for my hobbies and sports, and I am grateful to be able to pursue my passions. 

Macarena Olea

How would you describe the working culture at AVOW? 

At AVOW, I sense a genuine dedication to incorporating the company’s values into daily operations. The team operates with a supportive and transparent approach, which inspires everyone to reach their full potential. 

Despite the challenge of having many international colleagues and a hybrid office work scheme, we maintain fluid communication and a positive attitude, which strengthens our team spirit and enhances productivity. 

I highly appreciate the flexible and understanding nature of the team, as it creates a human-centric work environment where our personal needs and lives are taken into account, allowing us to maintain a healthy work-life balance. 

Outside of work, what is something that you are passionate about? 

I have a great passion for studying philosophy and psychology, and I hope to pursue a Bachelor’s degree in Philosophy in Vienna after completing my Master’s degree. I find philosophy to be one of humanity’s most beautiful creations and a valuable tool for understanding and interacting with others. I also have a love for art history, music, writing, and ceramics, but lately, I have developed a new interest in listening to tech and marketing podcasts. The mobile and performance marketing world has been a fascinating discovery for me, particularly observing how companies are navigating through the challenges posed by the pandemic and showcasing their remarkable ability to adapt and change.

Macarena Olea