At AVOW, our mission has always been clear: to help app marketers break through the noise by unlocking the massive, often untapped potential of mobile OEMs. Today, we’re taking a huge step forward in that mission.
We are thrilled to announce that Chloé Perrin has joined the AVOW leadership team as our new Vice President of Client Strategy.
What This Means for Our Clients
The mobile ecosystem is changing rapidly. As traditional social and search channels become more crowded and costly, brands are looking for more direct, efficient ways to reach users. This is where Chloé’s expertise and breadth of experience comes in.
With over a decade of experience in app growth and performance marketing, including her recent role as Co-founder of the mobile growth agency Dreamin, Chloé understands the “entrepreneurial hustle” required to make an app succeed in a competitive market.
Her mandate at AVOW is simple but ambitious:
- Scale long-term growth across OEM inventory (Xiaomi, Huawei, Samsung, Honor, and more).
- Drive stronger ROI through data-backed strategic guidance.
- Bridge the gap between high-level strategy and hands-on execution.
A Focus on Global Expansion
Whether you are a gaming studio in SEA, a fintech disruptor in LATAM, or an e-commerce giant in EMEA, Chloé’s global perspective is a game-changer. She will be leading our global team of Client Strategy Managers to ensure that every partner, regardless of their vertical, is leveraging Dynamic Preloads and native placements to their full advantage.
“I’m excited to join AVOW at such a pivotal moment for the OEM space. What stood out to me immediately is the strength and expertise of the team – there’s a real depth of knowledge and ambition here. My focus is to build on that foundation and help our clients scale efficiently by making OEM a core part of their growth strategy.”
— Chloé Perrin, VP Client Strategy
The Road Ahead
Our CEO and Co-founder,Robert Wildner, summed it up perfectly:
“I’m genuinely proud to welcome Chloé to AVOW. She brings exactly the combination of strategic thinking, hands-on execution, and entrepreneurial mindset that our clients need to scale globally. Her focus is clear: driving stronger ROI and helping our partners unlock the full potential of OEM advertising.”
As we continue to expand our reach to over 1.85 billion daily active users, having a leader like Chloé ensures that our clients aren’t just getting “traffic”, they are getting measurable, sustainable growth.
Welcome to the team, Chloé! We can’t wait to see the impact you’ll have on our partners’ strategy and success.
Want to learn how Chloé and the AVOW team can help you unlock OEM-driven growth?
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