Mobile app developers can reclaim freedom of choice with alternative app stores
Mobile app developers can reclaim freedom of choice with alternative app stores by Robert Wildner…
Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy
Mobile user acquisition is a critical component to a thriving mobile app. From paid advertising to…
Looking beyond ad formats: combining appographic targeting and OEMs
In any advertising campaign, identifying the right audience to target is crucial. Marketing mobile…
Gaming, finance, and health apps are showing huge promise in Indonesia’s mobile market
With a large population and low internet costs, Indonesia is one of the fastest-growing mobile app…
Effective user acquisition strategy: 3 essential steps
Effective user acquisition strategy: 3 essential steps With several marketing channels to choose…
How to develop your marketing strategy for Ramadan: Essential insights and considerations
During the month of Ramadan, 1.6 billion Muslims around the world practice their religious duty to…
Your guide to different types of user acquisition models every marketer should know – and how AVOW can help
There are several different types of user acquisition models that can be used to build your mobile…
Programmatic media buying vs. OEMs: Key differences and how you can benefit
Programmatic media buying has become an everyday component of a marketer’s operations:…
User Acquisition: Your Ultimate Guide In 2021
User acquisition is an important practice that helps mobile apps achieve their growth goals and…
How User Acquisition Managers can stay ahead of the curve with OEMs
Acquiring high-value users for mobile apps is a primary goal for app developers regardless of…