The AVOW HONOR partnership has just delivered its second consecutive global award. HONOR has recently nam...

The worldwide market for in-game and gaming app advertising is estimated to be worth around $12.62 billio...

Every quarter, your app campaigns seem to hit a wall. The cost per install (CPI) keeps rising on search a...

Getting users’ attention in the mobile world is harder than ever. Millions of apps are competing for at...

Here are some steps to follow when measuring organic uplift to support the long-term growth of your app.

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According to a study by Gartner, the commercial success rate of mobile apps in 2018 was a mere 0.01 perce...

Organic Uplift will elude you no more! As competition for users and their attention intensifies, organic ...

The dating app market is more competitive than ever, with thousands of apps vying for users’ attent...