Estimate app user reach by country with the free Android OEM Reach Calculator
Reach is no longer guesswork.
If you’re launching a new app or expanding into a new market, one of the first questions you’ll face is: How many users can I actually reach in this country or region?
Until now, getting that answer meant digging through fragmented reports or relying on general benchmarks. The AVOW User Reach Calculator changes that. It gives you true, region-specific estimates of how many users are reachable through mobile OEM advertising channels in just a few clicks.
Whether you’re a growth lead planning at scale or a performance marketer testing a new country, this free tool helps you find high-potential audiences faster.
What is the AVOW User Reach Calculator?
Our Android OEM Reach Calculator is a free tool designed to help app marketers estimate their potential reach across 13 countries using AVOW’s internal and publicly available data from mobile brands.
No spreadsheets. No guesswork. Just fast, actionable data to inform your next campaign.
Who Should Use the User Reach Calculator?
This tool is built for:
- Performance marketing professionals
- User acquisition teams
- Mobile growth leads
- App developers
- App advertisers and marketers
Our tool supports all major app types, including: Dating and Social, E-commerce and Retail, Education and Learning, Entertainment and Streaming, Finance and Fintech, Food and Delivery, Gaming, Health and Fitness, Productivity and Utilities, and Travel.
Which Markets Are Covered in the Reach Calculator?
The Android OEM reach calculator includes data from the following 13 high-growth markets:
| Brazil | Indonesia | Turkey |
| China | Japan | United Kingdom and Ireland |
| France | Philippines | Vietnam |
| Germany | South Korea | |
| India | Spain |
These countries represent key opportunities for mobile OEM advertising, especially in Android-dominant regions with strong app growth potential.
Which Mobile OEMs are Included in the Reach Caculator?
AVOW partners directly with major Android device manufacturers. These Android OEMs offer ad placements on native apps, app stores, and pre-installed channels.
- Samsung*
- Xiaomi
- Huawei
- OPPO (includes OnePlus and Realme)
- Vivo
- HONOR (new partnership)
- Transsion brands
Together, they provide access to over 1.5 billion daily active users worldwide.
*Note: Currently AVOW supports Samsung advertising campaigns in Europe only
How Does the Android OEM Reach Calculator Work?
Get actionable reach data in just three quick steps:
Step 1: Go to the Calculator and Select Your Target Market
Go to the Reach Calculator and choose the country you want to analyze.
Step 2: Choose Your App Category
Pick the app vertical that best matches your product or campaign goals.
Step 3: Instantly View Your Estimated Reach
Get real MAU estimates for your selected market and app type — no delay, no signup required.
Use these insights to guide budget planning, market prioritization, and campaign strategy. It’s quick, free, and purpose-built for growth marketers. 👉 Try the Android OEM Reach Calculator
Real Results: How Leading Apps Unlock New Reach with AVOW
AVOW’s mobile OEM advertising solutions are already helping app marketers scale into new markets and reach overlooked users. Here are three real examples:
1. Tripledot Studios (Gaming)
Tripledot Studios, a mobile game publisher, worked with AVOW to scale into 8 new markets. They gained access to millions of users through device-level placements across mobile OEMs.
“We’ve acquired a significant amount of users and AVOW consistently ranks among the top three channels in several of the geos where we operate, which highlights the substantial contribution that AVOW has made to our overall UA efforts.” – Ben Barta, Senior Growth Manager at Tripledot Studios, speaking on the Behind the Apps podcast.
2. Joom (E-commerce)
Joom, a European social e-commerce leader, partnered with AVOW to grow in high-potential Android markets. They achieved over 60,000 monthly installs using strategic OEM inventory.
“AVOW was able to acquire users for Joom on a high scale, consistently surpassing our KPIs on engagement and compliance via OEM Inventory.” – Mikhail Biteryakov, Business Analyst, Joom
3. Exness (Fintech)
Exness, a global trading platform, scaled across Southeast Asia and the Middle East through AVOW’s mobile OEM partnerships. They reached more than 250,000 new users per month with high engagement rates.
“AVOW has helped us kickstart partnerships with multiple OEMs, including Xiaomi, Vivo, OPPO, and Huawei. They efficiently enabled us to start testing and scaling up campaigns in various geos in a very short time frame.” — Sotiris Sotiriadis, Paid Media Team Lead at Exness, speaking on the Behind the Apps podcast.
Reach Calculator: Frequently Asked Questions
1. Is the Android OEM Reach Calculator free?
Yes, it is a free tool and is open to all advertisers.
2. What powers the reach estimates?
The reach estimates are based on internal benchmarks and public data sources, including mobile OEM insights, app store activity, and market-level trends. The figures are directional and meant to support early-stage planning
3. Can this help with campaign planning?
Yes. It supports early-stage geo selection and audience forecasting.
4. Which Android OEMs are included?
Mobile OEMs such as Samsung, Xiaomi, Huawei, OPPO, Vivo, HONOR and Transsion.
5. What app types are supported in the Android OEM Reach Calculator?
All major verticals, including Gaming, E-commerce, Fintech, Health, Streaming, and more.
Try AVOW’s Android OEM Reach Calculator
If you’re ready to scale smarter and discover real opportunities across Android ecosystems, this tool is a great place to start. It shows you where your users are and how to reach them.
👉 Try the AVOW User Reach Calculator
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