The Customer
BingoPlus is one of the largest online gambling platforms in the Philippines. Competing in a highly regulated, high-stakes category, the brand has built a loyal user base by focusing on digital engagement, accessibility, and trust. But in a saturated market with limited traditional ad opportunities, BingoPlus needed a bold strategy to stay visible and top-of-mind across its key demographics.
The Challenge
Like many digital gambling brands, BingoPlus faced restrictions on traditional advertising. Inventory was limited. CPMs were inflated. And the brand’s visibility was being hindered by platform limitations and public perception. To overcome these barriers, BingoPlus turned to AVOW for a fresh, OEM-led branding approach.
Objectives:
- Achieve brand dominance in the online gambling category
- Maximize impressions across major OEM platforms
- Maintain high recall and engagement through consistent delivery
- Strengthen synergy between branding and performance efforts
The Solution
The goal was to to reach and engage users where it mattered most, directly on the device. To achieve that, Bingoplus partnered with AVOW to activate a full-funnel branding campaign using top mobile OEMs.
The strategy mix :
☑️ Xiaomi: High-volume impression delivery (top-of-funnel reach)
☑️ Huawei: High-engagement display formats (mid-funnel push)
☑️ Monthly creative refresh to combat fatigue and boost CTR
☑️ Full-funnel synergy: OEM branding campaign complemented an existing performance layer, guiding users from awareness to action via performance-based retargeting
The Results
BingoPlus saw outstanding results across both reach and engagement. The brand successfully cut through the clutter in a highly competitive vertical, unlocking new pathways to discovery in its category. While Huawei delivered less impressions than Xiaomi, Huawei also produced an almost 3x higher CTR.
Results with Xiaomi
106M+
Impressions
~1.02%
CTR
1.08M
Clicks
Results with Huawei
6.3M+
Impressions
~2.63%
CTR
164K
Clicks
The Feedback
“AVOW helped us unlock a powerful channel that cut through the limitations of traditional ad platforms. Their OEM strategy not only scaled our brand visibility but also aligned perfectly with our performance funnel. We now view OEMs as essential to our marketing mix.”
Christian Nakazawa
Head of Branding Team, BingoPlus
