What is mobile OEM Advertising?

With mobile OEM advertising, mobile advertisers can promote apps directly on the OEMs’ dedicated app stores  or directly on the mobile OEM devices through partners such as AVOW. Reaching the user in a specific moment enables specific user targeting based on device mode, geographic data, age and gender of entry, without infringing the users data privacy.

OEM (Original Equipment Manufacturer) advertising refers to ads integrated directly within the user interface (UI) of devices built by mobile manufacturers like Samsung, Xiaomi, or Huawei. 

OEM ads appear on smartphones, tablets, and other devices created by these OEMs and provide advertisers and app developers a unique means to reach users via native ecosystems like app stores, browsers, or system notifications on those devices.

 

Why is  mobile OEM advertising important?

Mobile OEM advertising feels native, organic and high value, rather than interruptive. Subsequently, it means that the user that chose to download the mobile app is likely to be a long-term user. There are four key ways in which mobile OEM advertising offers a competitive advantage to other methods: Global scale growth possibility by reaching untapped audiences and new markets, Higher user acquisition at a lower CPI, fraud-free ecosystem because there aren’t additional layers between the budget holder and the OEM and most importantly reach advertising is fully controlled by the OEM. Last but not least, mobile OEM advertising is a smart way to build trust with audiences who are brand-loyal to an OEM.

Partners like AVOW offer an individual marketing experience with mobile OEMs. Through AVOW, the mobile OEMs also have deep data insights access to continued improvement on user engagement and reduction of churn rate.

How mobile OEM advertising works

OEM ads operate within the native environment of each device. As opposed to traditional digital advertisements that rely on third-party platforms and apps for display ads, OEM advertisements often appear in preinstalled apps and services installed directly onto devices. For example, in-app recommendations, search engines, home screen banners, or push notifications.

Key types of mobile OEM ads onboard vehicles:

Preinstalled apps: Ads that appear within pre-loaded apps on devices, including app store recommendations.

System Notifications: Push notifications with promotional offers sent from an OS platform on the device.

Home Screen Widgets: Advertisements embedded into home screen widgets that often serve as app suggestions.

These placements are highly advantageous as they integrate smoothly with the user’s device experience, increasing the chances of engagement.

 

Benefits of mobile OEM advertising

OEM advertising provides advertisers and app developers looking to expand their reach a host of advantages:

High visibility: OEM ads provide unparalleled exposure as they’re seamlessly embedded within the devices, offering unrivaled exposure over in-app or web ads. Users engage directly with these native elements of their devices, making OEM ads even more prominent and engaging for viewers.

Precision targeting: OEM platforms benefit from accessing extensive user data on device usage patterns and location for more targeted audience targeting, leading to improved engagement rates and conversion rates.

Cost-effective: OEM ads tend to be cost-efficient compared to other forms of mobile advertising when targeting specific audiences. Their native integration helps decrease ad fatigue as users tend to ignore ads that blend naturally into their device interface instead.

Pre-loaded campaigns: Some OEMs provide pre-loaded campaigns where apps are automatically installed onto new devices to give instantaneous access to users.

Mobile OEM advertising can be a useful tactic for brands and app developers who wish to tap into the mobile ecosystem organically and naturally.

 

Conclusion

By seamlessly integrating directly into devices’ operating systems and native apps, these ads offer high visibility, precise targeting capabilities, and substantial engagement opportunities. Thus, they provide an indispensable asset in any successful mobile marketing strategy.

Want to learn more about Mobile OEM advertising? Then come check out our FREE GUIDE with everything you need to know mobile OEM advertising and alternative app stores!