What is app discovery?

App discovery is the process of finding new mobile apps that match a user’s interests or needs. This can be accomplished through various methods, such as searching app stores, browsing app recommendations, or searching for apps through a discovery app. This process can be done by users themselves or the platforms which suggest apps to users based on their interests or browsing history. It helps to discover hidden gems that might not have gained much popularity yet.

This refers to the process by which users locate and install mobile applications from various app stores. With millions of apps now available, apps must stand out from the rest to get much-needed attention in a crowded marketplace. Effective app discovery strategies increase visibility among potential users and are essential to improving an app’s success and user acquisition rates.

 

Key strategies for app discovery

App Store Optimization (ASO): ASO involves optimizing the app’s listing in app stores to boost visibility and ranking.

Keyword optimization: In this strategy, marketers conduct extensive keyword research and include appropriate words in an app’s title, description, and metadata.

Using compelling visuals: Deliberately using eye-catching icons, screenshots, or videos can attract potential users of your app.

Positive reviews and ratings: Persuading happy users to write positive reviews can significantly boost an app’s rankings and attractivity in the app store.

Paid user acquisition: Executing targeted ad campaigns across various platforms such as social media, search engines, and ad networks can drive targeted traffic directly to an app’s store listing and increase downloads of its listings. This method includes:

Social media ads: Advertising on platforms like Facebook, Instagram, and TikTok can enable apps to reach a broader audience through engaging ad creatives.

Search ads: Placing advertisements within search engines like Google or app stores allows businesses to capture users actively searching for similar apps.

Display ads: Banner, interstitial, and video ads can increase exposure by being placed on relevant websites and applications to boost their exposure and visibility.

Influencer marketing: App developers or marketers can partner with influencers who possess significant standing within their target market. These influencers can generate considerable traffic and downloads for your app, creating authentic content to showcase its features and benefits.

Content marketing: Producing valuable and informative content tailored specifically for the needs and interests of your target audience is critical to driving organic traffic to an app’s site or storefront. Examples may include blog posts, how-to guides, videos, or social media updates that demonstrate its unique selling points.

Public Relations (PR): Gaining media coverage through press releases, articles, and reviews in credible publications is key to increasing an app’s visibility and credibility. Engaging with tech bloggers, journalists, and app review sites may create buzz while drawing potential users towards your app.

App Store features: Securing an App Store feature spot on its homepage or category listing can significantly boost an application or game’s visibility, providing maximum exposure. Achieve this feat by adhering to high-quality app standards, taking advantage of unique or innovative features, and building relationships with App Store editors.

 

Importance of app discovery

Here are some of the effects that marketers get when they follow the app discovery strategies:

Increased downloads: Raising visibility can directly affect app downloads.

User engagement: Attracting relevant audiences can ensure higher engagement and retention rates.

Competitive advantages: Standing out from an oversaturated market provides a competitive edge.

 

Conclusion

App discovery is an integral element of mobile app marketing. It helps your app reach the right target market and realize its full potential.