How do you start advertising in apps? Everything you need to know
In-app advertising is an important component of an app marketer’s overall strategy. Mobile…
6 reasons why in-app ads should be an important part of your marketing mix
From push notifications to App Store Optimization (ASO), the modern mobile marketer pushes towards…
The truth about alternative app stores and mobile game monetization
When marketing your mobile app it is important to be aware of the rules, regulations and…
5 effective ways of acquiring new users for mobile apps
Competition among mobile apps is at an all-time high with 3739 new apps added to the Google Play…
User Acquisition Metrics: 13 important metrics you need to develop your marketing strategy
User acquisition metrics enable marketers to track performance and make strategic changes that…
Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy
Mobile user acquisition is a critical component to a thriving mobile app. From paid advertising to…
Effective user acquisition strategy: 3 essential steps
Effective user acquisition strategy: 3 essential steps With several marketing channels to choose…
Your guide to different types of user acquisition models every marketer should know – and how AVOW can help
There are several different types of user acquisition models that can be used to build your mobile…
User Acquisition: Your Ultimate Guide In 2021
User acquisition is an important practice that helps mobile apps achieve their growth goals and…