Mobile advertising has quickly become an essential strategy for businesses aiming to capture user attention and drive engagement in today’s fast-paced digital environment. However, finding an effective mobile strategy can be challenging with so many advertising options available.
This article compares mobile OEM Ads (Original Equipment Manufacturer ads) against more conventional forms of mobile advertising to help you select the method that best meets your marketing goals.
Understanding mobile OEM ads
OEM ads provide an engaging form of mobile advertising. These ads are integrated directly into user experience because they are preinstalled on a mobile device or appear as native advertisements within the systems’ user interface. As a result, these ads can bring maximum exposure and increase engagement rates.
Common formats for OEM Ads include apps preinstalled on a device, system prompts, and push notifications. Because OEM ads blend well with user experience, they boost engagement rates, which, in turn, helps build brand visibility and conversions.
Understanding traditional mobile advertising
Traditional mobile advertising refers to all the kinds of different ads that are displayed within mobile applications or browsers, such as in-app ads, banner ads, video ads, and interstitial ads.
These ads rely heavily on user behavior data that app stores collect for targeting. These advertisements are then delivered through various platforms and ad networks. While conventional ads such as the ones mentioned above offer flexibility and reach, their presence could potentially cause user ad fatigue and can also lead to frustration among them.
Key differences between mobile OEM ads and traditional mobile advertising
1. Visibility and engagement
Mobile OEM ads: Since these ads are seamlessly integrated with the device UI, they are highly visible. Users will naturally encounter these advertisements during their regular device interactions. As a result, they have more visibility and engagement.
Traditional ads: Visibility depends entirely on app usage and placement. Some ad formats, such as video ads, can draw immediate attention, while some banner ads could go easily unnoticed.
2. User experience
Mobile OEM ads: OEM Ads are designed to be less intrusive, providing an enhanced user experience by seamlessly blending into user activity. Their presence decreases disruption from other activities that might otherwise cause interruption.
Traditional ads: Traditional ads can be intrusive and frustrating for users, causing increased ad fatigue and disrupting user experiences.
Image by Niek Verlaan from Pixabay
3. Targeting and personalization
Mobile OEM ads: These ads take advantage of device data for more precise targeting and personalization, making ads more relevant for users.
Traditional ads: In contrast, traditional Ads use user behavior data. Their targeting may still be effective. However, they are possibly less precise than mobile OEM Ads.
4. Cost and ROI
Mobile OEM ads: These ads tend to be more costly because they get the best results possible, such as increased visibility, and can boost engagement. Since there is a potential for a very high return on investment (ROI), the pricing can be easily justified.
Traditional ads: The amount you spend on the ads depends entirely on the ad format you pick and the reach. While they might be less expensive when compared to OEM ads, their engagement rate might not come close to what Mobile OEM advertising offers.
5. Implementation and management
Mobile OEM Ads: Implementation of these ads requires close collaboration with OEMs and is definitely more complex when we talk about the integration process. You will need the assistance of experts.
Traditional ads: These ads are easier to set up using existing networks and platforms, making them accessible to businesses of all sizes.
Benefits of mobile OEM ads
High engagement: Mobile OEM ads see high engagement due to their seamless integration into devices’ user interface (UI).
Brand visibility: One of the reasons why mobile marketers pick this option is because these ads can help boost brand visibility.
Reduce ad fatigue: These ads help maintain an enjoyable user experience by being less intrusive, thus decreasing ad fatigue risks.
Benefits of traditional mobile advertising
Wider reach: Traditional ads can help you reach a broader audience by using various apps and different platforms.
Flexible advertising options: Because there are various ad formats and targeting options to choose from, marketers enjoy full flexibility when it comes to picking options that are apt for them to reach different campaign goals.
Ease of Use: Setting up traditional ads is straightforward with all the tools and ad networks that are available today.
When to use each type of advertising?
Use cases of mobile OEM ads
New app launches: Mobile OEM ads provide excellent coverage when it comes to new app launches due to their high level of visibility and engagement with viewers.
Targeting: They’re also ideal for campaigns that are designed specifically to target specific device users.
Building long-term brand recognition: Mobile OEM ads play an integral part in long-term brand building because they are present on a user’s device.
Use cases for traditional mobile ads:
Running short-term campaigns: They are best for short-term promotions and offers.
Reaching a broader audience: These ads can be quite effective, especially when app developers and mobile marketers want to target a wider audience across different platforms.
Testing different formats and strategies: Marketers who need help determining which ad format or strategy is right for them can experiment with various formats and models to see which one is getting them the best results.
Conclusion
Both mobile OEM ads and traditional mobile ads possess distinct strengths that meet specific marketing objectives. OEM ads, however, provide greater exposure and engagement, making them perfect for high-impact campaigns, while traditional ads provide flexibility and reach, which are ideal for diverse campaign goals.
By understanding the key differences and benefits between them, you can select an approach that best enhances your mobile ad efforts.
Get our comprehensive guide to Mobile OEM Ad Formats today to revolutionize it and implement this marketing technique into your advertising plan to reap outstanding returns.