Stereotypes, Upliftment, and Networking: Shalini Devji-Jethwa from MoEngage #BreaksTheBias

The gaps in gender parity are gradually decreasing in the tech industry. A report by Deloitte suggests that large scale technology companies, on average, will be 33% represented by the female workforce by the end of 2022. There’s steady progress in the increased number of female workforce, be it technical roles or the leadership positions. 

This post from the series #Breakthebias covers the story of Shailini Devji-Jethwa, Director of Marketing, Europe (UK), MoEngage, accentuating the stereotypical notions in tech and how women need to overcome them with the ability to create, nurture, and transform.

What does #BreakTheBias mean to you? And how can we break it? 

#BreakTheBias to me means acknowledging that the bias exists in the first place so that we can begin breaking down outdated stereotypes. I feel we can break it by being honest with ourselves and challenging the systems and processes we’re all surrounded by – whether it’s at home, in the larger community, or in the workplace.

Being the Director of Marketing, EU at MoEngage – what tips could you give to other women to make a career in the mobile tech space? Basically, to get where you are now 🙂

My advice to women wanting to break into the mobile tech space, or any other industry is to network with like-minded individuals and to have a strong support network in place so that you are empowering and learning from each other. Also, get out of your comfort zone – get involved in different types of projects and expose yourself to different people and insights.  

Name another woman in the digital marketing arena that we should look out for or know and why

There are so many fantastic women I’ve been fortunate enough to be inspired by, such as Geeta Randev, Senior Digital Growth Marketing Specialist at Champion. When it comes to enabling other women and challenging the status quo, Geeta is just brilliant and inspiring. 

Do you have a specific book, podcast, publication, quote, or else you could recommend that women, in mobile & tech, could learn from?

‘Here’s to Strong Women, may we know them, may we be them, may we raise them!’ It’s one of my favorite quotes – it encourages empowering other females and to me, breaking the biases for the next generation. 


Women should challenge systems and status quos, processes, and notions of stereotypes that surround their daily lives. It empowers other women in your network and boosts them to stand up to these challenges and win against them.