Meet the A-Team: Shermaine Teng, Director of Client Strategy

Ever wanted to learn more about the people behind AVOW? Our new blog series will give you a glimpse of what it’s like to work here, and insights into our team’s biggest achievements. 

For our first post in the series, we sat down with Shermaine Teng, Director of Client Strategy, to learn more about what motivates her to deliver a quality campaign and experience for our clients. 

Could you tell us a little bit about your career journey to date? 

I started out on the advertiser side, and some of my biggest achievements were managing gaming apps in collaboration with SEGA and Square Enix (Final Fantasy Brave Exvius). There, I gained hands-on experience of the full process from development to launch. I also built up experience managing paid channels of mobile advertising for apps, before shifting to the supply-end of the equation. I saw a gap between the app developers/advertisers and the mobile ad traffic providers in the industry and knew I wanted to become the bridge in between. With the knowledge I gained working in an app developer team, I can better understand my clients at AVOW, match supply to their objectives – and go the extra mile with insights on the app level instead of just campaign level. 

You’re a proven driver of growth, especially in your time at AVOW— what keeps you motivated and pushing the envelope? 

Avow’s vision is a “people-first company”, be it clients or employees, and this resonates with the direction I want to drive my career journey towards.

I believe there needs to be a balance of motivation-driven factors such as empowerment, fellowship, trust and support for employees to take ownership and be confident in their roles. From there, personal and professional growth comes naturally. 

I really like the quote from American business veteran Doug Conant, who said “To win in the marketplace you must first win in the workplace.” My team has definitely been a strong driver for me, rallying trust and support for each other. To progress both individually and collectively has been a contender for the pinnacle of success, and this is reflected in the quality of our work as well. 

Tell me about your average day as a Director of Client Strategy 

Being in a client-facing role, my biggest priority would be to connect with our clients, consistently stay on top of developments within their app and their objectives,  and find the most efficient match between their KPIs and AVOW’s products and services. Leading a team – it is also my responsibility to engage with my team members in a progressive way, ensuring they receive the right resources and support to grow as an individual as well as to deliver the same high standards of quality service to all our clients.

One of the most engaging aspects of my job is to be working with different departments to deliver a quality campaign and experience to our clients – from the development team, media manager to tech & ops team.