Cirque, Cocktails and KPIs. Vegas Style!
MAU Vegas 2025 brought together leaders in app marketing, mobile growth, and performance advertising — and AVOW was in the thick of it. From strategic conversations on the floor to memorable moments off the clock, here’s how our team showed up, showed out, and made it count.
Co-Hosting an Unforgettable Evening
Together with Kayzen, Allison.ai, and adjoe, we co-hosted one of the week’s most talked-about evenings:
- Act 1: A lively dinner and drinks at The Losers Bar at the world famous MGM Grand— the perfect chance to connect beyond the booths
- Act 2: A night at KÀ by Cirque du Soleil — flips, fire, and full-on wow
Adi Beker and Guénolé Le Gall from AVOW welcomed partners, clients, and friends from across the industry. It was a reminder that sometimes, the best business moments happen offstage.
Showing Up for Women in Mobile
We were proud to attend the Women in Mobile: KPI-n It Real panel — a standout session packed with bold insights and real experiences. The panel tackled everything from performance pressure to leadership dynamics in the mobile space.
It was smart, honest, and a powerful reflection of where the industry is heading — and who’s helping lead the way.
MAU Day 2: Energy, Insights & Espresso Martinis
The second day of MAU Vegas 2025 kept the pace high. Between packed meetings, on-floor networking, and lively conversations, the event showed exactly why it’s a staple for mobile marketers.
We reconnected with longtime partners, made new introductions, and yes — espresso martinis may have made an appearance. The floor buzzed with ideas, optimism, and momentum that carried well into the night.
Reflecting on MAU Vegas 2025
This year’s MAU confirmed what we already knew:
📈 App marketing in 2025 is about smarter strategy, broader reach, and creative execution.
📱 Mobile OEM advertising and alternative app stores are critical for growth.
🤝 And real-world connections still drive real impact.
We left energized, inspired, and ready to help our partners scale further in 2025 and beyond.
What’s Next for AVOW in 2025?
Missed us at MAU Vegas 2025? Don’t worry — we’ve got a busy year ahead.
👉 See where AVOW is headed next and catch us at upcoming conferences, panels, and partner sessions around the world.