What is Google PAI?
Google PAI occurs during the initial activation of a mobile device. As users set up their device, they are prompted with the option to download certain apps. This process facilitates the installation of mobile applications directly from the Google Play Store via an over-the-air (OTA) connection.
Google PAI is also known as Dynamic Preloads or the OOBE (Out of Box Experience)
Google Play AutoInstall (PAI) enables apps to be automatically installed onto an Android device without users manually searching the Google Play Store and downloading each app individually.
PAI is typically utilized when preloading applications during initial device setup or recovering apps on new or reset devices. App publishers also benefit greatly by having their apps seamlessly installed for easy user access without requiring any additional steps for users.
How does Google PAI work?
When users set up or reset an Android device, Google Play AutoInstall works seamlessly in the background to automatically download and install applications chosen either by the device manufacturer or previous app installations based on these selections. An automated process managed through Google Play ensures only trusted sources can deliver apps and ensures safety is guaranteed when installing apps from these sources.
Developers and advertisers alike can use auto-install features to enhance their mobile marketing strategies. By working with device manufacturers or app partners, developers and advertisers can ensure their apps are included in this auto-install process, increasing visibility and adoption rates by having apps already on users’ devices. It could potentially increase revenue.
Benefits of Google PAI for marketers
Increased app adoption: Preinstalled applications through Google PAI are more likely to be utilized because they remove the hurdle of having to search and download an app, thus significantly increasing app adoption rates in highly competitive markets.
Smooth user experience: PAI simplifies the setup process by automatically installing essential apps without user effort, thus creating an effortless onboarding experience and decreasing friction.
By working with OEMs (Original Equipment Manufacturers) and taking advantage of PAI, developers can expand the reach of their apps beyond users who would have downloaded them directly from Google Play.
Data insights: Google PAI provides insights into how apps perform when auto-installed, including user engagement and retention rates, which can be used to refine marketing strategies and enhance app performance.
Application beyond marketing
Google PAI goes far beyond app advertising to aid in user transition between devices by automating the reinstallation process for apps previously downloaded on one device onto the new one. Thus, users’ experience is improved, and abandonment rates for such apps on new devices decrease.
Google PAI provides app developers and marketers with a unique opportunity to drive app adoption and engagement through an easy auto-install process, making it an indispensable asset in expanding reach in the mobile ecosystem.