The Customer
Tripledot Studios is a London-based mobile game powerhouse known for hit titles like Solitaire and Woodoku. With a focus on high-quality, accessible games, Tripledot reaches millions globally. To scale efficiently, the studio emphasizes acquiring quality users through cost-efficient channels that align with their performance goals.
The Challenge
As an industry leader, Tripledot Studios understands that sustaining growth requires constant innovation in media sourcing and access to high-quality user bases. While efficient scaling is a challenge faced across the mobile gaming industry, Tripledot is leading the way with a smart, performance-driven approach to user acquisition.
Objectives:
- Drive sustainable growth by acquiring high-quality users at scale.
- Focus on performance-driven marketing with positive results across all campaigns.
- Diversify the media mix through partnerships with platforms offering both reach and efficiency.
- Unlock new inventory sources to optimize acquisition costs.
- Maintain strong user engagement across their portfolio of games.
The Solution
AVOW stood out as a strategic partner by unlocking access to OEM inventory, enabling Tripledot to tap into new, diverse global audiences. Through direct partnerships with Xiaomi, OPPO, VIVO, and Samsung, Tripledot achieved incremental reach and supported User Acquisition efficiency by scaling performance in previously hard-to-penetrate regions.
Key strategies included:
✅Multi-pronged approach combining display advertising and preloads via Google PAI.
✅Direct-to-OEM model leveraging a curated mix of OEM partners.
✅Scaling efforts focused on key European markets, with additional growth testing in Latin America and Southeast Asia.
✅Flexible business models aligned with Tripledot’s performance KPIs.
The Results
Through our collaboration, Tripledot unlocked scalable OEM traffic for UA – previously an underutilized channel. Constant testing and targeting optimization revealed the most effective inventory and user segments. Campaigns outperformed targets by 20% in EMEA and delivered 15% higher performance vs. other preload channels.
15%
Higher Results vs Other Preloads
20%
Above Performance Target in EMEA
The Feedback
“AVOW truly understands the gaming app landscape. Their ability to tap into new, scalable user acquisition channels and optimize targeting strategies has been invaluable. Thanks to their strategic approach, we’ve been able to scale efficiently while maintaining a strong balance between quality and cost-effectiveness in our campaigns.”
Ben Barta
Senior Growth Manager, Tripledot Studios
The Interview
In this episode of the Behind the Apps podcast, Ben Barta, Senior Growth Manager at Tripledot Studios, shares insights into user acquisition strategies – and how AVOW played a key role in their mobile OEM success.