Milanuncios experiences 30%+ user growth and 23% eCPA reduction with mobile OEM advertising and AVOW

The Customer

Milanuncios: Spain’s go-to marketplace for buying and selling.

As Spain’s leading online classifieds platform, Milanuncios connects buyers and sellers across a wide range of products and services, including second-hand goods, real estate, jobs, and more. With its user-friendly interface and extensive reach, Milanuncios provides individuals and businesses with an effective space to list items and reach potential customers.

The Challenge

Milanuncios faced significant challenges in acquiring new users in the competitive online classifieds market.

Saturation and rising competition from e-commerce giants like Temu, Shein, and Miravia drove up acquisition costs. Additionally, ad fatigue reduced the effectiveness of traditional advertising, making it harder to capture and engage potential users.

Key objectives for Milanuncios’ user acquisition:
➤ Expand user base
➤ Increase platform traffic
➤ Enhance user engagement and retention

The Solution

To tackle these challenges, Milanuncios partnered with AVOW. Utilizing our mobile OEM relationships with Xiaomi and OPPO for premium ad placements.

Key strategies included:

✅ Mobile OEM Inventory: Access to high-quality display and preload placements.

✅ Targeting Optimization: Precise targeting through AVOW Intelligence’s data analysis.

✅ Unified Integration: Seamless access to multiple OEM inventories via a single interface.

These tactics helped Milanuncios reach their target audience, improve campaign performance, and achieve an eCPA below the target while staying within budget.

The Results

Our partnership drove strong growth, cost efficiency & effective budget use.

<23%

eCPA reduction

+30%

increase in user growth

100%

budget optimzed

The campaign efficiently optimized the entire budget, reduced eCPA by 23% below the initial goal, and drove a 30% increase in user growth quarter-over-quarter through optimized Xiaomi on-device campaigns and OPPO preloads. These outcomes highlight AVOW’s successful approach and significant value to Milanuncios.

“AVOW’s partnership was instrumental in elevating our user acquisition efforts. Their ability to consistently drive a cost-efficient campaign was a major factor in our success.”

Alex Piriz

Growth Marketing Manager