The Customer
Funvent Studios: A leading mobile games developer and publisher
Funvent Studios is the creative force behind Tiledom, a wildly popular tile-matching puzzle game that has captured the attention of millions globally. With over 50 million downloads and 1 million reviews, the studio has built a strong reputation for crafting games that combine simple mechanics with addictive gameplay. Focused on scale, quality, and player engagement, Funvent continues to set the bar in mobile game development.
The Objective
Funvent Studios looked to expand reach and performance in emerging markets through cost-effective channels.
Like many successful gaming apps, Funvent Studios encountered challenges in scaling user acquisition efficiently. In emerging markets, scaling proved difficult due to limited regional scalability and constrained inventory diversity. As competition intensified and traditional ad networks reached their limits, the team sought new growth channels that could offer broader reach and better performance without driving up costs.
Goals:
- Scale efficiently in emerging markets
- Access more diverse ad inventory
- Expand regional reach beyond saturated areas
- Maintain strong performance and cost-efficiency
The Solution
To reach new audiences efficiently, Funvent Studios partnered with AVOW to tap into the power of mobile OEM advertising. Through AVOW’s exclusive access to leading mobile OEM partners and alternative app stores, Funvent was able to:
- Leverage mobile OEM inventory through dynamic preload (PAI) and display placements
- Always-on optimization using event-based signals to refine performance
- Test & scale approach: Begin with broad testing across mobile OEMs and regions, then double down on high-performing geos based on ROAS and retention
- Cohort analysis and post-install engagement tracking to guide optimization and growth
The Results
Funven Studios exceeded its performance goals while scaling efficiently across Xiaomi, OPPO, and vivo devices in key regions including LATAM, EU, SEA, and MENA. The campaign delivered:
✅ Over 1,000,000 installs in January 2025 alone
✅ Day 0 ROAS of 11.3%, surpassing the 10% target
✅ Day 1 retention rate of 18%
✅ Day 7 retention rate of 8.9%, exceeding the 8% goal
These results validated mobile OEM advertising as a high-impact, scalable growth channel for Funvent’s ongoing acquisition strategy
1M+
Installs in January 2025
18%
Day 1 Retention
11.3%
Day 0 ROAS (target: 10%)
The Feedback
“Our targets for installs, ROAS, and retention were ambitious — and AVOW helped us exceed every one of them. Their team was hands-on, responsive, and focused on performance from day one. AVOW understands the dynamics of growing gaming apps, and their strong partnerships with top OEMs sets them apart.”
Kiran Babu
Founder, Funvent Studios
