What is mobile OEM marketing strategy?

Apps looking to promote and advertise their brands outside the default app stores, can use mobile OEM marketing strategies and launch campaigns on alternative app stores of mobile OEMs such as Xiaomi, Oppo, Vivo, OnePlus, Samsung, and Realme. Mobile OEMs have high-intent data including demographics that allows app advertisers to create highly rewarding marketing strategies while having the freedom to customize content and place ads across multiple ad formats.

A Mobile Original Equipment Manufacturer Marketing strategy involves taking advantage of device manufacturers such as Samsung, Xiaomi, and Huawei to promote apps, products, or services using their advertising capabilities – unlike traditional mobile marketing – through native ads like app store notifications and home screen placements to reach users directly via their devices and increase exposure, engagement, and user acquisition.

A successful OEM Marketing strategy can significantly boost visibility engagement and user acquisition – something traditional mobile marketing cannot match!

 

Successful mobile OEM marketing strategies

An effective mobile OEM marketing strategy involves the following:

• Careful targeting.
• In-depth user research insights.
• Seamless integration into the mobile device ecosystem.

Here are its core elements:

App Store Optimization (ASO): Enhancing app visibility within OEM app stores is vitally important, which involves optimizing titles, descriptions and visuals so as to rank higher within its respective search categories. High-quality visuals with relevant keywords, as well as positive user reviews, all help contribute toward an excellent ASO campaign, which leads to organic downloads.

Native ads and app recommendations: One of the critical tenets of an OEM strategy is using native ads within built-in features of devices, including app recommendations on home screens, search widgets, system notifications, or notifications for system upgrades. Such native advertisements tend to be less intrusive and more likely to engage users as they blend naturally into device user experiences.

Pre-installed apps and campaigns: OEMs offer preloaded app services where your app can be preloaded on new devices before being purchased by customers, giving your business the potential for increased user acquisition right from launch and targeting new regions or markets. Preloaded apps often enjoy greater trust among their user bases as well.

Use of user data for targeting: OEM platforms offer marketers access to valuable first-party information like location, device usage, and browsing habits that enable personalized campaigns targeted toward specific user segments, resulting in more precise marketing efforts and an improved return on investment (ROI).

 

Benefits of Mobile OEM Marketing Strategies

Increased reach: Mobile OEM ads allow brands to reach users directly on their devices for maximum exposure and engagement.

Cost-effective user acquisition: OEM marketing strategies often offer lower customer acquisition costs compared with traditional channels for new app launches or expanding into emerging markets.

Seamless integration: When advertisements and promotions are seamlessly integrated into user experiences on devices, they become less intrusive for the user, thus increasing engagement while simultaneously decreasing ad fatigue.

 

Conclusion

Mobile OEM marketing provides brands with an effective means of reaching users directly on their devices. By taking advantage of OEM ecosystems, companies can increase visibility, drive app downloads, and deliver highly tailored user experiences, resulting in higher engagement and conversion rates.