Competition is tough, and loyalty is hard to earn. AVOW opens access to new audiences on mobile OEMs and alternative app stores, helping e-commerce apps grow installs, sales, and repeat business.
As e-commerce grows, mobile OEMs have become an important way to reach real shoppers where they spend their time. AVOW works with top mobile OEMs like Samsung, Xiaomi, Huawei, OPPO (including OnePlus and Realme), Vivo, and Transsion brands (Infinix, Itel, Tecno) to connect e-commerce apps with more than 1.5 billion daily active users through on-device ads. This direct access helps e-commerce apps find more customers, increase sales, and build loyalty more effectively than traditional ad networks.
Put your app in front of shoppers where their journey begins, making it easy to discover and engage right on their device.
Stand out from competitors with premium on-device placements that reach shoppers outside crowded, traditional channels.
Access shoppers in emerging regions beyond saturated and costly Tier-1 markets to grow your customer base.
Stay visible after the first sale and encourage loyalty by keeping your app top of mind.
Use geo targeting, bid controls, and frequency caps to connect with the right audiences efficiently.
Performance grows as campaigns run, with insights and optimizations refining your strategy week by week.
We’ll help you plan what’s next with proven strategies to drive installs, grow sales, and keep shoppers coming back.
At AVOW, we’re passionate about helping clients scale their apps and achieve remarkable growth. Our innovative solutions and strategic partnerships empower mobile brands to reach new heights. But don’t just take our word for it—hear from those we’ve helped.
“AVOW’s partnership was instrumental in elevating our user acquisition efforts. Their ability to consistently drive a cost-efficient campaign was a major factor in our success.”
View Success Story
Alex Piriz
Growth Marketing Manager
"AVOW continuously introduces new ideas and innovative solutions for OEM inventories, with an approach that keeps us ahead of the curve in our advertising efforts."
View Success Story
Marina, Diogo & Gabriela
Marketing Team, Magalu
“AVOW was able to acquire users for Joom on a high scale, consistently surpassing our KPIs on engagement and compliance via OEM Inventory.”
View Success Story
Mikhail Biteryakov
Business Analyst, Joom
Unboxed reveals proven strategies e-commerce marketers use to capture shoppers during peak retail moments. From Singles’ Day to Black Friday, learn how to boost installs, drive sales, and build loyalty where shopper intent is highest.
Talk to our experts and uncover new ways to connect with shoppers, grow installs, and build loyalty with mobile OEM and alternative app store campaigns.
Looking to scale your gaming app and reach more high-quality players? Below are answers to common questions about how AVOW can help you grow in key markets locally and globally.
Mobile OEM advertising lets you place your app directly on users’ devices using inventory from manufacturers like Samsung, Xiaomi, Huawei, OPPO, Vivo, and more. It’s a way to reach real users at key moments on their journey
Mobile OEM ads put your app in front of high-intent shoppers, helping you acquire new users, increase installs, and drive higher-value purchases, even in competitive markets.
They complement your existing channels by unlocking untapped audiences and premium placements that are not available through traditional networks.
OEMs offer formats like display ads, app store ads, lockscreen ads, notifications, and dynamic preloads — all seamlessly integrated into the user’s device experience. Dynamic preloads place your app directly on a user’s device during setup or at a specific moment, so it’s ready for them to open without needing to visit an app store.
The best times to advertise are during peak shopping seasons when user intent is highest. Key periods include Singles’ Day (11/11), 10/10 sales, Black Friday, Cyber Monday, Diwali, Christmas, Ramadan in some markets, and back-to-school. Many apps also see strong performance during New Year sales, summer promotions, and regional shopping festivals. Planning around these dates helps you reach shoppers when they’re most active and ready to buy.
Many types of e-commerce apps benefit from OEM advertising, across a wide range of categories. Examples include:
– General online marketplace apps
– Fashion and apparel shopping apps
– Electronics and gadget e-commerce apps
– Grocery delivery apps
– Quick commerce apps offering ultra-fast delivery
– Beauty and cosmetics shopping apps
– Home, furniture, and décor e-commerce apps
– Specialty e-commerce apps like pet supplies, baby products, or books
– Cross-border shopping apps for international purchases
– Social commerce apps integrating shopping with social media
– Luxury and premium goods shopping apps
– Health and wellness e-commerce apps
– Automotive parts and accessories shopping apps
– Hobby, craft, and DIY e-commerce apps
– Recommerce and second-hand marketplace apps
– Auction-style marketplace apps
…and many more. Mobile OEM advertising helps all these e-commerce apps reach high-intent shoppers directly on their devices, driving installs and engagement effectively.
he best KPIs to measure success in e-commerce app advertising — including mobile OEM and alternative app store campaigns — depend on your goals but typically include:
– App installs — number of new users who downloaded and opened your app
– Cost per install (CPI) — average cost to acquire one app install
– Customer acquisition cost (CAC) — total cost to gain a paying customer
– Retention rate (D1, D7, D30) — how many users stay active over time
– Customer lifetime value (CLV or LTV) — how much revenue each customer generates over time
– Average order value (AOV) — average spend per purchase in your app
– Repeat purchase rate — how many users make more than one purchase
– Return on ad spend (ROAS) — revenue earned per dollar spent on ads
These KPIs help you understand not just installs but also user engagement, sales growth, and profitability.
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