We are a people-powered adtech company dedicated to driving app growth and maximizing brand reach. Through strategic partnerships and innovative solutions, we connect brands with millions of engaged users every month, delivering impactful results worldwide.
Founded in March 2018 by a seasoned team with a proven track record of working together in adtech, AVOW was built to navigate the mobile industry’s rapid shifts. As Google and Huawei clashed and Fortnite took on both Apple and Google, we saw an opportunity: alternative app stores and mobile OEMs.
Today, AVOW is at the forefront of mobile OEM advertising, helping brands reach new audiences and scale beyond the traditional app store model.
Our founders’ journey began over a decade ago, working together across different companies. This shared experience forged a powerful partnership built on trust and mobile marketing expertise. Now, united at AVOW, they lead the charge to propel your app’s success.
Robert Wildner
Chief Executive Officer & Co-Founder
Orietta Mendez
Chief Operations Officer & Co-Founder
Ashwin Shekhar
Chief Revenue Officer & Co-Founder
Melissa Bohlsen
Chief Marketing Officer
Guenole LE GALL
Vice President, Client Strategy
Natalie Lange
Vice President, People and Culture
The people behind our success
Meet the A-Team
Our A-Team represents over 31 nationalities, promoting more than 100 brands across 11 major OEMs from 12 cities globally.
AVOW’s Values
Our values are the foundation for the thriving work culture we celebrate every day. Learn more
Be humble always
Humility starts with acknowledging no one knows everything. We embrace openness and curiosity to learn from everyone and grow.
Foster a positive team spirit
We’re the A-Team and we celebrate diversity, value differences, and foster purpose. We prioritize our people’s growth and well-being.
Reframe mistakes > learnings
Learn from mistakes to grow. Embrace failures to improve. Reflect, celebrate successes, and plan better for the future.
Trust through transparency
Transparency breeds transparency. We encourage honest opinions and openness, sparking ideas and driving projects forward.
Embrace a proactive mindset
Take action to solve problems, not just react. Build creative, adoptable processes to foster awareness, efficiency, and a proactive mindset.
Stay curious
Work should be meaningful and fun. Curiosity drives deeper thinking, helping us improve and grow. Small shifts make big impacts.
We’re hiring!
AVOW is growing, and we’re always on the lookout for talented individuals to join our amazing team. If you’re seeking an exciting opportunity in adtech with an industry leader, AVOW could be your next career move.
At AVOW, we’re constantly pushing boundaries and making waves in the mobile marketing world. Dive deeper into our journey and stay informed with the latest updates.
At AVOW, we pride ourselves on our strategic partnerships and industry acclaim. Explore our journey and achievements on our dedicated awards and recognitions page.
Here’s where you’ll find answers to some of the most common questions about our company.
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[0] => Array
(
[title] => Why the name "AVOW"?
[content] =>
Our name, “AVOW,” embodies our commitment to openness and honesty. It means “to declare frankly or openly.” We promise to be transparent in all our dealings with clients, partners, and employees.
)
[1] => Array
(
[title] => Who are AVOW and what services do you offer?
[content] =>
AVOW is a global app growth company specializing in mobile OEM advertising, app distribution, and user acquisition. AVOW connects app developers and brands with untapped audiences by leveraging mobile OEM inventory, alternative app stores, and dynamic advertising formats.
)
[2] => Array
(
[title] => How are AVOW different from other mobile advertising agencies?
[content] =>
AVOW is uniquely positioned as one of the few agencies specializing in OEM advertising, giving it direct access to mobile inventory through partnerships with leading smartphone manufacturers. Unlike traditional advertising channels, AVOW’s mobile OEM approach allows brands to reach users on their devices via native placements and alternative app stores, bypassing crowded environments like Google Play. This OEM focus results in higher-quality impressions, fraud-free environments, and cost-effective user acquisition.
)
[3] => Array
(
[title] => Which mobile OEMs does AVOW partner with?
[content] =>
AVOW partners with leading OEMs, such as Samsung, Xiaomi, Huawei, Vivo, OPPO and Transsion among others. These partnerships grant AVOW access to proprietary inventory across these OEM platforms, allowing it to offer clients extensive reach in regions where these brands have a strong market presence, such as Europe, Asia, and LATAM.
)
[4] => Array
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[title] => What regions does AVOW operate in?
[content] =>
AVOW operates globally, with a strong presence in Europe, Southeast Asia, India, LATAM, and the Middle East. Its partnerships with regionally popular OEMs like Samsung, Xiaomi, OPPO, Vivo and Transsion enable AVOW to connect clients with key markets in these regions, helping brands tap into high-growth mobile economies.
Here’s where you’ll find answers to some of the most common questions about our company.
Why the name "AVOW"?
Our name, “AVOW,” embodies our commitment to openness and honesty. It means “to declare frankly or openly.” We promise to be transparent in all our dealings with clients, partners, and employees.
Who are AVOW and what services do you offer?
AVOW is a global app growth company specializing in mobile OEM advertising, app distribution, and user acquisition. AVOW connects app developers and brands with untapped audiences by leveraging mobile OEM inventory, alternative app stores, and dynamic advertising formats.
How are AVOW different from other mobile advertising agencies?
AVOW is uniquely positioned as one of the few agencies specializing in OEM advertising, giving it direct access to mobile inventory through partnerships with leading smartphone manufacturers. Unlike traditional advertising channels, AVOW’s mobile OEM approach allows brands to reach users on their devices via native placements and alternative app stores, bypassing crowded environments like Google Play. This OEM focus results in higher-quality impressions, fraud-free environments, and cost-effective user acquisition.
Which mobile OEMs does AVOW partner with?
AVOW partners with leading OEMs, such as Samsung, Xiaomi, Huawei, Vivo, OPPO and Transsion among others. These partnerships grant AVOW access to proprietary inventory across these OEM platforms, allowing it to offer clients extensive reach in regions where these brands have a strong market presence, such as Europe, Asia, and LATAM.
What regions does AVOW operate in?
AVOW operates globally, with a strong presence in Europe, Southeast Asia, India, LATAM, and the Middle East. Its partnerships with regionally popular OEMs like Samsung, Xiaomi, OPPO, Vivo and Transsion enable AVOW to connect clients with key markets in these regions, helping brands tap into high-growth mobile economies.
