In the fast-paced world of mobile marketing, staying ahead of the curve is essential. Events, conferences, and summits offer unparalleled opportunities for learning, networking, and discovering the latest trends and technologies. 2024 promises a lineup of events that no mobile marketer should miss. From the Mobile World Congress to Gamescom, each event packs a unique punch. Let’s dive into the top events of 2024, tailor-made for mobile marketers.
App Growth Summit (AGS)
The App Growth Summit stands as a beacon for marketers looking to skyrocket their app’s growth. With a focus on advanced strategies, this event brings together industry leaders and innovators.
Why Attend?
Networking with peers, learning from case studies, and workshops dedicated to app scalability make this summit a must-attend.
Where will AGS be held?
The App Growth Summit will continue its tradition of hosting events in key cities around the globe to cater to a wide audience of mobile marketing professionals.
- Los Angeles
- New York City
- Singapore
- Berlin
- Paris
- São Paulo
- San Francisco
- London
- Barcelona
- Austin
- Mexico City
For more details on specific events and dates, you can visit the App Growth Summit events page here
App Promotion Summit (APS)
Focused on the latest strategies in app marketing, APS brings together industry leaders, innovative thinkers, and mobile marketers from around the globe. The summit covers a comprehensive range of topics, including app store optimization (ASO), user acquisition, social media marketing, mobile analytics, and retention strategies. APS cuts through the noise, offering actionable insights on app marketing strategies.
Why Attend?
Attendees gain from deep-dives into SEO, ASO, user acquisition and retention strategies, directly from experts.
Where will APS be held?
The App Promotion Summit is held in major cities and tech hubs around the world, where mobile marketers and mobile experts are expected to converge.
- London
- New York City
- San Francisco
- Berlin
APS will end the year as they have since 2017, with the App Growth Awards held in Berlin, right after APS Berlin. For more details on specific events and dates, you can visit the App Promotion Summit page here
Gamesforum
Gamesforum is a melting pot for game marketers, offering insights into marketing, monetization, and user engagement.
Why Attend?
The conference shines with panel discussions and sessions on emerging trends in the gaming industry.
Where will Gamesforum be held?
Gamesforum is held in major cities around Europe, with a stop in North America, where some of the world’s biggest gaming companies call home.
- Barcelona
- Hamburg
- London
- Cyprus
- Seattle
Gamesforum have yet to confirm the dates for their Seattle and London events, so keep an eye out on the Gamesforum page for the latest updates.
Gamescom
As one of the largest events for game enthusiasts and marketers, Gamescom offers a global stage for networking and discovery.
Why Attend?
Don’t miss out on exclusive reveals, marketing insights, and the chance to connect with the world’s largest game developers and publishers.
Where will Gamescom be held?
Gamescom is a single event conference, held every year in Cologne, Germany. More details can be found on the Gamescom page here.
Mobile World Congress (MWC)
MWC is the world’s largest exhibition for the mobile industry, featuring top-notch seminars on mobile innovations.
Why Attend?
The event is a goldmine for making connections, with thousands of attendees from across the globe.
Where will MWC be held?
Just like Gamescom, MWC is a single event conference held every year in Barcelona. More information can be found on the MWC page here.
Pocket Gamer Connects (PG Connects)
Celebrating their 10 year anniversary in 2024, Pocket Gamer Connects is a nexus for mobile gaming professionals, offering insights into game design, marketing, and beyond.
Why Attend?
With its indie game showcases and pitch sessions, it’s an excellent spot for discovering and learning how to market the next big thing.
Where will PG Connects be held?
Held in multiple major cities around the world, PG Connects is unique in that each year boasts different cities, with no one year having an identical location list.. For 2024, PG connects will be held in:
- London
- San Francisco
- Helsinki
For all the information and latest updates, visit the PG Connects page here.
Game Developers Conference (GDC)
GDC focuses on all aspects of game development, from design to marketing, making it invaluable for marketers.
Why Attend?
In-depth sessions on market trends, user acquisition, and retention strategies are particularly beneficial to mobile marketers.
Where will GDC be held?
GDC is also a single event conference, being held in San Francisco. More details on the event can be found on the GDC page here.
Puzzle Society Conference
This niche conference offers a deep dive into the world of puzzle and casual games, emphasizing community building and marketing strategies.
Why Attend?
Learn how to foster a dedicated community around your game, enhancing user loyalty and engagement.
Where will the Puzzle Society Conference be held?
Co-hosted by Appsflyer, this single event conference will be held in London. For confirmation with the dates for 2024, visit the Puzzle Society Conference page here.
White Nights Conference
The White Nights Conference is an international event that highlights mobile gaming and marketing trends, with a strong focus on cross-border networking.
Why Attend?
With attendees from all over the world, it’s an ideal place to form global partnerships.
Where will the White Nights Conference be held?
The White Nights conference is a truly global event, spanning across Asia, Europe and the Middle-East. With four confirmed events and two yet to be confirmed, keep up to date with all that is happening at the White Nights page here.
Making the Most of These Events
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Plan Your Schedule
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- With so many events, prioritize based on your goals, whether it’s learning, networking, or both.
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Maximize Your ROI
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- Engage actively, set up meetings in advance, and follow up on connections post-event to truly benefit from your attendance.
Conclusion
For mobile marketers, these events are invaluable for staying on top of industry trends, networking, and fuelling growth strategies. Mark your calendars and prepare to take your mobile marketing efforts to the next level in 2024!
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