User Acquisition Metrics: 13 important metrics you need to develop your marketing strategy
User acquisition metrics enable marketers to track performance and make strategic changes that…
Everything you need to know about display ads and preinstall deals with alternative app stores
OEM (original equipment manufacturer) apps offer a smart way to reach untapped audiences and get…
Mobile app developers can reclaim freedom of choice with alternative app stores
Mobile app developers can reclaim freedom of choice with alternative app stores by Robert Wildner…
Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy
Mobile user acquisition is a critical component to a thriving mobile app. From paid advertising to…
Looking beyond ad formats: combining appographic targeting and OEMs
In any advertising campaign, identifying the right audience to target is crucial. Marketing mobile…
Effective user acquisition strategy: 3 essential steps
Effective user acquisition strategy: 3 essential steps With several marketing channels to choose…
Your guide to different types of user acquisition models every marketer should know – and how AVOW can help
There are several different types of user acquisition models that can be used to build your mobile…
Meet the AVOW team: Victor Chistyakov, Sales Manager Russia
In our latest blog series, we’re giving you a glimpse of the people behind AVOW’s solutions. This…
User Acquisition: Your Ultimate Guide In 2021
User acquisition is an important practice that helps mobile apps achieve their growth goals and…