In the latest of our meet the A-Team series, we speak with Subash Yadav, Senior Media Buying Manager at AVOW, whose sharp analytical instincts and global perspective help engineer growth campaigns that consistently outperform traditional channels. From balancing hard data with hard-won intuition to navigating inventory across LATAM, EMEA, and APAC, Subash shares how discipline, curiosity, and a love for the “learning phase” fuel his approach to media buying, along with, of course, a strong morning coffee.
The AVOW Approach
As a Senior Media Buying Manager, you’re often the architect behind the scenes of a successful campaign. How do you explain the ‘AVOW magic’ to someone curious about how we deliver results beyond traditional channels?
The “AVOW magic” comes from combining exclusive Mobile OEM inventory with a performance-first mindset. We don’t just buy media, we engineer growth. By leveraging placements that sit directly on the device, we reach users at moments traditional channels simply can’t access. Add deep post-install optimization, real-time data feedback, and close collaboration with OEM partners, and the result is scalable performance that feels almost unfair in a good way.
Data Meets Intuition
Media buying is as much about data as it is about intuition. How do you balance the hard numbers with the unique opportunities offered by Mobile OEMs?
Data always sets the direction, but intuition fine-tunes the execution. OEM inventory behaves differently from classic performance channels: user intent, device context, and lifecycle stage all matter more. I rely on data to validate hypotheses quickly, but experience helps identify when an opportunity needs time to mature. The key is knowing when to optimize aggressively and when to let the algorithm and the user breathe.
Thinking Global, Acting Local
Managing global inventory means working across different time zones and markets. How has working with such a diverse international team at AVOW changed your approach to strategy?
Working with a global team has made me far more adaptable and market-aware. What works in LATAM may fail in EMEA, and APAC often plays by entirely different rules. At AVOW, strategy is never one-size-fits-all. Collaboration across regions has taught me to build flexible frameworks rather than rigid playbooks and to always leave room for local insights.
Turning Learning Into Scaling
In media buying, not every campaign is a home run on day one. How do you stay motivated during the optimization phase, and what’s your secret for turning a ‘learning phase’ into a scaling success?
I see the learning phase as the most exciting part of a campaign. It’s where patterns emerge and opportunities hide. Staying motivated is easy when you treat every data point as a clue. My secret is structured testing: isolate variables, move fast, and double down only when performance proves itself. Scaling success is never accidental, it’s the reward for disciplined patience.
Beyond the Desk
If you weren’t a Senior Media Buying Manager, what would be your ‘impossible’ dream job?
If I was not working as a Senior Media Buying Manager, my dream job would be to work as a sports analyst. I enjoy working with large amounts of data and finding insights that can influence decisions. In sports analytics, data is used to understand player performance, team strategy, and match outcomes. It would be exciting to analyse performance data and help teams improve their strategies. In many ways, it is similar to media buying because both involve analysing data, identifying patterns, and making decisions that can improve results.
The Ideal Work Setup
Home office zen or the buzz of the office? What does your ideal deep-work environment look like when you’re crunching campaign data?
I personally prefer a mix of both. When I need to focus on analysing campaign data and performance reports, a quiet home office environment helps me concentrate better. However, for team discussions, brainstorming new strategies, and quick collaboration, the office environment works really well. Having the flexibility to switch between both helps maintain productivity. This also perfectly fits with the hybrid working model at AVOW, where we can balance focused individual work with in-person team collaboration.
The Lightning Round
Data-driven optimization or creative gut-feeling? Data-driven optimization (with a dash of instinct and experience)
Launching a brand new campaign or scaling a proven winner? Making a new campaign to scale a winner.
Morning coffee or Afternoon tea? Morning coffee
A massive spreadsheet or a clean dashboard? A massive Excel sheet. That is how my Excel sheet will always look.
Want to work alongside awesome people like Subash?
We’re always on the lookout for driven, curious, and collaborative talent to join the A-Team. Check out our open roles and find out what it’s like to build a career at AVOW at avow.tech/careers.
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