Missed the live session? Our popular fintech webinar is now available to watch on-demand!
Moderated by Ashwin Shekhar, Co-Founder and Chief Revenue Officer at AVOW, this 40-minute session brings together marketing leaders from Kredivo, AppsFlyer, and Xiaomi for a deep dive into the most urgent topics shaping fintech growth today – trust, performance, data privacy, and fraud prevention.
With user acquisition getting tougher, budgets under scrutiny, and regulations shifting fast, the panel shares practical insights from the front lines. Whether you’re running campaigns in Southeast Asia or scaling a global app, this fintech webinar delivers timely strategies to help you grow smarter and safer.
What the Fintech Webinar Covers
Fintech app advertising isn’t easy and marketers are facing new challenges in how they acquire users, maintain trust, and ensure campaign efficiency. Traditional ad channels are becoming more saturated, fraud is a growing concern, and privacy regulations are changing how performance is tracked
In this on-demand fintech webinar, the panel explores how app marketers are adapting by leveraging mobile OEM advertising, privacy-first measurement, and strategic data partnerships.
Each speaker offers grounded advice from their own day-to-day work:
Kelvin Saputra, Head of Performance Marketing at Kredivo, outlines how trust is not a marketing message—it’s a foundational strategy: “Trust isn’t a one-time effort. It’s built through every iteration, across every touchpoint – from product to communication to onboarding.” He explains how Kredivo ensures users see consistent, transparent messaging and how this trust translates into long-term retention and growth.
Lesia Solonko, Industry Lead EMEA & LATAM at AppsFlyer, explains how fintech marketers can maintain visibility while staying compliant: “With privacy regulations, you don’t have to lose visibility – just adopt the right setup. A single source of truth, flexible attribution, and team alignment go a long way.” Lesia walks through probabilistic modeling, SKAdNetwork, and how to align teams on quality signals when deterministic tracking is no longer available.
Bono Qin, Global Direct Sales Lead at Xiaomi, reveals how OEM ecosystems can unlock powerful new audiences: “It’s not just about installs anymore. With OEMs, we can help apps reach users based on device type, app usage, spending habits – even interest in fintech categories.” Xiaomi’s reach across mobile, tablet, wearables, and even smart TVs allows for a more nuanced, appographic approach to user acquisition.
Ashwin Shekhar, CRO and Co-Founder of AVOW, ties everything together: “Mobile OEMs have zero incentive to allow fraud. Everything is tracked directly on the device, making it a clean and measurable growth channel for fintech brands.” Ashwin also explains how AVOW collaborates with partners like AppsFlyer to ensure that mobile OEM campaigns are fully measurable, transparent, and optimized down to the approval and LTV levels.
4 Key Takeaways (No Spoilers)
Our fintech webinar is packed with actionable advice. Here are just a few of the themes explored:
1. Trust is a growth driver: In fintech, credibility isn’t optional. You’ll learn how leading apps embed trust into product design, advertising, and user support.
2. Fraud is draining budgets: Learn how brands are using fraud prevention tools like Protect360 and OEM-level bidding to filter out bad traffic before it reaches your KPIs.
3. Privacy-first doesn’t mean performance-last: With the right setup, it’s possible to gain real insights – even in a post-IDFA world.
4. Mobile OEMs are a growth unlock: Hear how brands like Kredivo use OEM channels to access untapped Android inventory with zero fraud and high intent.
Who Should Watch Our Fintech Webinar
If you’re responsible for driving growth for a fintech app – whether in lending, crypto, neobanking, trading, or payments – this on-demand fintech webinar will give you a clearer picture of how to scale without sacrificing quality, compliance, or control. It’s especially relevant for teams under pressure to deliver results in competitive markets, navigate privacy changes, or reduce dependency on mainstream UA channels.
You’ll walk away with clear ideas you can implement right now, along with a sharper understanding of how leading fintech marketers are unlocking new growth through trusted partners, transparent data, and channels built for performance – not noise.
🎥 Watch the Fintech Webinar “Fintech Unlocked:Growth, Trust & the Mobile OEM Advantage”