Exness Case Study with Updated Campaign Stats for 2024/2025
We’ve just updated one of our most impactful success stories, the Exness case study – highlighting how a long-term, strategic partnership with AVOW continues to drive exceptional mobile growth for one of the world’s top trading platforms.
Since 2021, Exness, an award-winning global fintech company, has relied on AVOW’s mobile OEM advertising solutions to scale its app presence across multiple regions. In a highly competitive and regulation-heavy industry, Exness needed new channels that could deliver high-quality users at scale – without inflating acquisition costs or overlapping with existing strategies.
Enter mobile OEM advertising. By tapping into AVOW’s exclusive inventory across major device manufacturers like Xiaomi, Huawei, and Vivo, Exness gained access to alternative app stores that many competitors simply weren’t using. The result was not just more users – but better users.
The updated Exness case study outlines how AVOW helped the brand hit aggressive acquisition and revenue goals, particularly in high-growth markets like India and Indonesia.
📊 Performance Highlights
Exness partnered with AVOW to scale user acquisition efficiently and reach high-intent users through secure mobile OEM channels. The results? A standout campaign that not only exceeded KPIs but delivered exceptional quality and long-term value across key markets.
- 250,000+ monthly installs
- 913,654 first-time deposits (FTDs) in 2024
- 1000% return on ad spend (ROAS) in top regions
- 110–150% of KPI targets achieved
- 200% projected lifetime value (LTV) from newly acquired users
👉 View the full case study results here
“AVOW has been a crucial partner in helping us scale our mobile marketing efforts,” said Sotiris Sotiriadis, Performance UA Lead at Exness. “Their OEM expertise helped us reach high-quality traders and improve performance beyond what we could achieve on traditional ad platforms.”
💡 A Strategic, Down-Funnel Approach
What sets this success story apart is the focus on performance metrics that matter—not just installs, but actual in-app engagement, registration, and revenue. With AVOW’s cost-per-event model, Exness achieved full transparency and control, aligning media spend directly with real outcomes.
🔁 Built for Long-Term Growth
The Exness case study isn’t just about impressive numbers—it’s about building a sustainable, future-ready growth strategy. As the partnership with AVOW continues to evolve, Exness is already planning its next moves: entering new markets, launching brand-led campaigns, and fine-tuning optimizations tailored to mobile OEM environments.
With a clear focus on down-funnel metrics and long-term value, Exness is setting a new standard for performance in the fintech space.
Curious how these results were achieved in some of the most competitive markets in the world? From 250K+ monthly installs to 1000% ROAS – dive check the full Exness case study for all the numbers.
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