Dynamic Preloads on Mobile OEMs – a mobile growth channel every marketer needs to consider for their marketing mix in 2022

In 2021, over 1.53 billion smartphones were sold worldwide, hence, smartphone market penetration is at a high rise. Android OEMs cover 75% of the total global smartphone market share with 2.8 billion active users and continue to grow rapidly. In a market saturation where everyone is trying to get the best out of their mobile advertising (ad) campaigns, you need to bet on effective alternatives with OEMs like Oppo, Vivo, and Xiaomi, which cover 21% of the global smartphone market share as on March 2022. 

What are Dynamic Preloads?

Basically – dynamic preloads are apps that are installed on brand new smartphones. Dynamic preloads happen when the users activate the mobile device for the first time and are presented with the opportunity to download the app while the mobile setup occurs. 

That makes dynamic preload apps a great and highly relevant way to amplify user acquisition strategy where mobile marketers can think of dynamic preloads as a premium way for user acquisition to stay ahead of their competition.

How do Dynamic Preloads work – technically?

Mobile OEMs such as Oppo, Vivo, and Xiaomi can configure which apps will be recommended in the Google portal and which group of devices to reach and target. Google created an auto-install functionality – the Google Play AutoInstall (Google PAI) – within Mobile OEMs that automatically downloads apps from the Play Store.

Dynamic Preloads vs Traditional Preloads

In dynamic preload offering, mobile app download takes place directly from the Google Play Store, and it occurs over the air (OTA) where Android Application Packages (APKs) get automatically downloaded via the Play Store once the device is connected to a network. This is unlike any other preload offerings by companies where APKs are pushed for downloads and in the end, users might not get the latest version of the preloaded app even after doing multiple long-drawn-out processes. 

Google uses an app bundle to generate and serve optimized APKs for each user’s device configuration, so they can download only the code and resources they need to run your app. AVOW makes it faster, more agile, and better reliable for the overall user growth strategy of your app with Google’s Play AutoInstall (PAI) feature which is more efficient and effective than APK preinstall configuration. 

Let’s say you are a game app developer looking to launch and promote your app heavily in India. The data for the mobile games market in India shows that the revenue is projected to reach US$3.83bn in 2022 alone, and the user penetration is expected to grow to 193.5 million by the end of the year.

Therefore, the gaming category will continue to bear huge growth potential in this region in the coming years. As an Indian app developer or mobile marketer, one can gain the substantial competitive advantage one needs to launch a game app successfully – as dynamic preloads apps can create massive opportunities to gain new users each time a smartphone is activated by first-time users and elevate the app brand at the same time since the app is visible in a premium spot. 

Dynamic preloads vs. traditional preloads

With the continuous innovation in the mobile industry, app advertisers prefer dynamic preloads over traditional factory preloads to meet both the growing demands of users and advertisers’ needs. Advertising with traditional factory preloads brings uncertainty and consumes a lot of time for the apps to go live. 

By the time a smartphone is shipped to the device holder, they receive an old app version since multiple updates have already happened from the time the app is preloaded in the smartphone to when the user activates the device and finally end up deleting the apps with older versions and hence advertisers are unable to measure and optimize to reach their acquisition goals.

Moreover, the advertiser pays for Cost per Download (CPD) rather than Cost per Install (CPI), which they can pay only when the app is launched with AVOW. This makes it highly essential for you to shift your focus to an ecosystem that has become more agile, fast, flexible, and cost-effective with the arrival of dynamic preloads.

Why Dynamic Preloads over Traditional Preloads?

Dynamic Preloads vs Traditional Preloads (1)

Seven things every mobile marketer should know about Dynamic Preloads:

  1. Users get the latest version of the app pre-installed once they use the phone for the first time. 
  2. It takes smaller budgets as compared to regular factory preload advertising budgets to acquire users. 
  3. App developers can see a quicker turnaround from the launch to app discovery. 
  4. No SDK implementation or technical integration is required for advertisers. 
  5. The advertiser pays for a launch which is (Cost per install).
  6. Users get an ‘opt-out’ functionality if they wish not to use the app. 
  7. Ability to optimize based on device models after the initial launch.

Dynamic Preloads are the way forward

If you’re looking to get your app in front of most of the customers of these smartphone OEMs, dynamic preloads offer one of the most effective, exclusive, and direct routes to do so most reliably. And since your app is available to users by being on the device first, it gives your app strong visibility to be a ‘go-to’ app for a fresh set of users.

AVOW’s territorial exclusivity and partnership with OEMs can help you reach closer to your user acquisition goals with dynamic preload options. AVOW can effectively help app developers, and brands launch their apps on dedicated phones with specific geo-targeting depending on the markets they want to reach. 

Connect with our team today to learn how AVOW’s unique offering can help scale your business by implementing dynamic preloads for user acquisition.