Latin America has emerged as one of the fastest-growing e-commerce regions globally. Did you know that a staggering 60% of all online shopping transactions now take place on smartphones? With Android devices reigning supreme, the majority of consumers are interacting with shopping apps through their smartphones. The key to standing out and achieving success lies in driving app installs.
In fact, mobile penetration in Brazil is around 63.38% and Mexico exceeds 97%, making apps the primary gateway to digital shopping. Mega sales events amplify this trend. Shoppers plan weeks in advance, comparing prices and waiting for discounts to arrive. For marketers, these short windows of intense activity create both opportunity and risk: a well-placed app can ride the sales wave to explosive growth. At the same time, missed visibility can mean losing market share for the entire season.
It is where OEM channels come into play. Unlike crowded ad platforms where costs skyrocket during major sales events, OEM advertising strategically positions your app directly within the device ecosystem. This advertising option enables you to cut through the noise, ensuring visibility at the most crucial moments and driving app installs.
Why Mobile OEM Advertising Works in LATAM
Driving App Installs with Native Device Placements
OEM advertising resonates with LATAM’s mobile-first consumers for several reasons:
- Trusted Environments: Ads appear in manufacturer-owned spaces, such as app stores and smart folders, which carry greater credibility with shoppers.
- Regional Targeting: Campaigns can be tailored by country, device model, or even city, helping marketers connect with shoppers in emerging markets beyond tier-1 cities.
- High-Intent Engagement: Ads appear when users are actively exploring apps or new content, making installs more likely to convert into active, long-term users.
- Fraud Resistance: OEM ecosystems are less vulnerable to ad fraud, ensuring ad spend works harder.
During mega sales, when competition on mainstream platforms skyrockets, this combination of trust, intent, and targeting gives e-commerce apps a vital edge.
Maximizing Seasonal Growth
For app marketers in Latin America, timing is everything. OEM advertising strategies that align with major shopping events can help you:
- Build Awareness Early: Preload campaigns ensure that your app is recommended on devices during the setup process. Thus, before mega sales begin, you will create a base of users ready to shop.
- Capture Intent During Sales: App store placements enable your app to appear when users search for discounts, deals, and shopping solutions.
- Retain Beyond the Season: OEM campaigns don’t just help in driving app installs—they help deliver quality users who are more likely to stay engaged beyond the event itself.
The result is not just a spike in installs, but sustainable growth that lasts beyond mega sales peaks.
Looking Ahead: The Role of OEM Advertising in LATAM
Latin America’s e-commerce growth shows no signs of slowing down. With a young, mobile-savvy population and increasing reliance on digital wallets and installment payments, the market is ripe for disruption. For app developers and marketers, driving app installs during mega sales through OEM channels is no longer just an option—it’s becoming a necessity.
OEM advertising complements existing campaigns on Google or Meta by delivering incremental reach and higher-quality users. It allows e-commerce apps to position themselves directly in front of mobile-first consumers at critical shopping moments.
Conclusion
The key to success during LATAM’s mega sales isn’t just participating—it’s being visible where it counts. By leveraging OEM channels, app developers and marketers can focus on driving app installs in a way that ensures both short-term spikes and long-term retention.
👉 Ready to unlock the full potential of Latin America’s mobile shoppers? Download the AVOW Mobile OEM Advertising Playbook for E-Commerce Apps to explore deeper insights, strategies, and market breakdowns designed to help your app thrive during mega sales.
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