7, 7, 7. If a number could ever be considered iconic, then seven is definitely up there in the reckoning. Most people would look at the sequence and go, “Jackpot!” and they wouldn’t be wrong, albeit almost always too loud.
Even in nature and our day-to-day understanding of the world, the number 7 plays a very significant role. Seven days a week, seven continents on earth, seven colors in the rainbow, seven chakras in the body, seven wonders of the ancient world, and the list goes on. But right now, there is no “7” more important to us than AVOW having turned seven and the journey it took for us to get here.
Every Story Has a Beginning
Established by a team with a proven track record in mobile marketing, AVOW recognized the swift evolution of the mobile industry and aimed to disrupt the ecosystem with unique solutions. Our name, “AVOW,” embodies a commitment to openness and honesty, reflecting our promise of transparency in all dealings with clients, partners, and employees.
Partnerships and Global Expansion
A cornerstone of AVOW’s strategy has been forging robust partnerships with leading mobile OEMs. In November 2020, AVOW announced a key partnership with Xiaomi, becoming a marketing partner outside of China. This collaboration was followed by partnerships with OPPO in April 2021, Vivo in June 2021, and Huawei in November 2021, significantly expanding AVOW’s access to untapped advertising inventory at scale.
In October 2023, Transsion awarded us gold agency status, and in June 2024, AVOW was appointed as Samsung’s key partner for managing Galaxy Store inventory sales across Europe, further solidifying its position in the mobile advertising landscape.
Innovations and Industry Contributions
Innovation has been at the heart of AVOW’s operations. In August 2023, we launched “AVOW Intelligence,” a proprietary tool designed to simplify media buying for our mobile marketers, offering a smart and holistic view of media inventory across premium mobile OEMs.
Furthering our commitment to enhancing app distribution, AVOW joined forces with the former GameBake team in May 2024 to form KYLN, a premium multi-channel distribution platform for game and app developers. This collaboration aims to redefine mobile marketing and app distirbution strategies by advocating for the inclusion of mobile OEMs and alternative app stores to enhance marketing efficacy.
Global Reach; Diverse Team
Today, AVOW offers access to over 1.5 billion daily active users and generates more than 10 million monthly app installs for its clients. Our company’s global footprint includes offices in 13 different countries across four continents, catering to a large client base in these local markets. AVOW’s team comprises individuals from 31 different nationalities, standing by our ethos of having an inclusive workplace that offers equal opportunities.
Recognitions and Awards
AVOW’s excellence has been recognized through various awards and accolades. In November 2021, the company was acknowledged in ten categories in AppsFlyer’s Performance Index XIII, underscoring its ability to deliver growth results for clients. This was followed up with recognition from AppsFlyer as we became their Premier Solutions Partner. In November of that same year, AVOW achieved a global top 3 ranking in the finance category. Additionally, AVOW was featured in the 2024 App User Acquisition Market Map by Business of Apps, highlighting our leadership in mobile OEM advertising.
Looking Ahead
As AVOW celebrates this seven-year milestone, we continue to lead the charge in mobile OEM advertising and are driven by a mission to provide clients with unparalleled access to alternative app stores and on-device user acquisition strategies. AVOW’s journey from a visionary startup to an industry leader exemplifies our dedication to innovation, growth, and fostering a diverse and inclusive work environment.
So, let us look forward to the next seven years and beyond. But no matter how far ahead we look, let us never forget from whence we came and the people, partners, and lessons that have brought us here. See you all next year, when 7 turns to 8.