Industry Insights

User Acquisition Metrics: 13 important metrics you need to develop your marketing strategy

Learn the importance of tracking user acquisition metrics and how they can help you achieve your company ...

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Industry Insights

Everything you need to know about display ads and preinstall deals with alternative app stores

Discover the difference between preinstall deals with an OEM and display ads in alternative app stores.

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Industry Insights

Mobile app developers can reclaim freedom of choice with alternative app stores

Developers are losing their freedom of choice as a result of Google and Apple’s app store monopoly –Â...

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Industry Insights

Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy

From lifetime value to monetization: Read our guide to learn the 7 critical questions you need to answer ...

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Industry Insights

Looking beyond ad formats: combining appographic targeting and OEMs

Target the users who really want to play your mobile gaming app using appographic targeting!

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Industry Insights

Gaming, finance, and health apps are showing huge promise in Indonesia’s mobile market

Gaming, finance, and health apps are getting more and more popular in Indonesia. Learn how to target this...

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Industry Insights

Effective user acquisition strategy: 3 essential steps

Read our guide to learn the basics of user acquisition and what it takes to develop an effective strategy...

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Industry Insights

How to develop your marketing strategy for Ramadan: Essential insights and considerations

1.6 billion Muslims celebrate Ramadan around the world. Here’s how that impacts the mobile industry and...

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Industry Insights

Your guide to different types of user acquisition models every marketer should know – and how AVOW can help

Read our guide to learn everything you need to know about different types of user acquisition models and ...

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