Importance of mobile OEMs in the app marketing industry
With the steady growth in how users engage with and spend time on mobile devices, the mobile…
Meet the A-Team: Sheily Lee, Media Buying Manager
In our next interview of the "Meet the A-Team" series, we talk to Sheily Lee, our Media Buying…
Dynamic Preloads on Mobile OEMs - a mobile growth channel every marketer needs to consider for their marketing mix
Before we explore the world of Dynamic Preloads, we recommend you read our comprehensive…
Never miss on Incrementality for your app: Alternative app stores are the way forward
Alternative app stores are the way forward for incremental growth It is widely known that Google…
Why go for an Alternative App Store?
Over the years, Google and Facebook dominated the mobile marketing industry with monopolized…
Everything marketers need to know about optimizing mobile OEM user acquisition campaigns
Mobile OEM inventory is increasing with year-over-year growth of 3.8 percent, with shipments…
Seasonality & Sports Apps: What it means for mobile marketers in 2022
Sports events in the post-COVID era As the world recovers from COVID-19 since its first outbreak…
In-App Advertising: Understanding Market Size, Revenue & Trends
In today's digital age, mobile applications have become an essential part of our lives. As a…
Words of pride: The importance of creating a culture of Diversity & Inclusion
In our final interview of the blog series 'Words of Pride', AVOW's co-founders, Orietta Mendez and…
Words of Pride: Rubens Faria speaks about Freedom and Fundamental Rights
In the next interview of the 'Words of Pride' series, Rubens Faria speaks about his experiences at…