Dynamic Preloads enhancing OOBE and making strong first impressions on app users.

Dynamic Preloads and the Out-of-Box Experience (OOBE): Why First Impressions Matter in Mobile

'You never get a second chance to make a first impression' - this is a phrase we all know very…


Aproveite a Black Friday e temporada de fim de ano para Apps de e-Commerce: Um guia estratégico para profissionais de Mobile Growth

A temporada de festas e fim de ano, repleta de comemorações e compras, oferece uma oportunidade…


The Rise and Rise of Mobile OEMs: A Short History of How Alternative App Stores Went Mainstream

Mobile OEMs Are On the Up → Learn everything about mobile OEM advertising and alternative app…


Understanding Mobile OEM Advertising: A Look Into Some Novel Ad Formats

Mobile OEM (Original Equipment Manufacturer) advertising is a rapidly growing sector in the world…


How will the Digital Markets Act impact Mobile OEMs, their owned app stores, launcher and native app inventory?

The European Commission Takes Bold Steps with The Digital Markets Act In a landmark move, the…


AVOW Intelligence & The Mobile OEM Advertising Revolution: A Perspective from AVOW CEO Robert Wildner

There's a profound simplicity to the most transformative innovations. In essence, what they all…


9 Journalists & Gaming Influencers Share Their Thoughts on Mobile Gaming

Welcome to the AVOWxChatGPT series, where we encapsulate one for the core values of AVOW, that of…


OTT Marketers Harness the Power of OEMs as an Innovative Advertising Avenue to Boost Customer Acquisition Goals

Make use of alternative UA channels by utilizing mobile OEMS such as OPPO, OnePlus and realme…


5 Reasons Why Gaming Developers Should Use Mobile OEM Advertising

How to Win the The Mobile Gaming Industry’s Battle for Users Today, gaming developers are…


Dynamic Preloads India

Bolster Your User Acquisition Strategy by Incorporating a Dynamic Preloads Campaign via OEM advertising

The Smartphone industry in India is projected to grow by 7.20% in the next five years, with a…