Yet Another Award in Our Ongoing Xiaomi Collaboration
We’re excited to share that AVOW, a longtime trusted Xiaomi MiAds partner, has been honored with the MiAds New Market Development Award. The award was presented to us by Xiaomi at MAU Vegas in Las Vegas, recognizing this year’s top performers and celebrating the best achievements of 2024 – including our team’s work in bringing Xiaomi MiAds to new and emerging markets around the world.
Even more exciting? AVOW was the only partner from the EU/US region to receive this award — a proud moment that reflects our dedication to helping advertisers grow through innovative localization strategies and smart market expansion.
“The MiAds New Market Development Award presented to AVOW at MAU Vegas 2025 reflects their outstanding work in bringing Xiaomi Ads to new and emerging markets. AVOW continues to be a valued partner in our global growth journey.”
— Bono Wu, Head of Sales, US & EU & LATAM, Xiaomi Technology
A Proven Xiaomi MiAds Partner
This award builds on years of successful collaboration with Xiaomi MiAds. What started as a key partnership in 2020 has evolved into a strategic relationship covering four global regions — and several major recognitions along the way:
A Milestone in a Long-Term Partnership
- 2020 – AVOW becomes a key Xiaomi MiAds partner outside China
- 2022 – Selected as Official Core Agency for EMEA, LATAM, and SEA
- 2023 – Named Core Agency for India, and awarded Core Agency of the Year at MWC Barcelona
- 2024 – Appointed Global Core Agency by Xiaomi MiAds
- 2025 – Wins the New Market Development Award at MAU Vegas 2025
Yuan Fang Summer (Sales Team Lead – EU Direct Clients, Xiaomi) presents the 2025 MiAds New Market Development Award to Guénolé Le Gall (VP Revenue Growth, AVOW) at MAU Vegas, held at the MGM Grand in Las Vegas, May 2025.
“We’re honored to be recognized once again by Xiaomi,” says Robert Wildner, CEO and Co-founder of AVOW. “This award is a reflection of our longstanding partnership and shared vision for growth. It’s also a testament to our team’s relentless focus on market-specific strategies that deliver real results. We’re proud to support Xiaomi’s global expansion — and more importantly, this recognition strengthens the opportunity we offer our customers: access to high-quality, engaged users in some of the world’s fastest-growing markets.”
What It Means for Our Partners
At AVOW, we’ve always believed that growth comes from exploring beyond the obvious. That’s why our partnership with Xiaomi MiAds is so valuable — it gives our clients access to alternative inventory that’s high-quality, fraud-free, and deeply embedded in the user experience.
Xiaomi MiAds, powered by its MIUI operating system, reached over 420 million monthly active users outside mainland China as of May 2023 — demonstrating its strong international footprint. By December 2024, Xiaomi’s global monthly active users surged to a record 702.3 million, highlighting the platform’s expanding influence and potential reach for advertisers.
Operating across 200+ countries and regions and supporting more than 70 languages, Xiaomi MiAds offers diverse, high-impact placements through proprietary apps like GetApps, Mi Browser, Mi Music, Themes, and Mi Video. Advertisers can run precisely targeted campaigns based on demographics, interests, and app usage — enabling meaningful engagement at scale.
As a leading Xiaomi MiAds partner, AVOW remains committed to helping advertisers break through traditional barriers and achieve sustainable growth in untapped markets. With years of experience, regional expertise, and strong OEM alliances, we’re here to ensure your next campaign reaches its full potential.
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