AVOW 2025 Highlights
Highlight of the year: Probably the biggest news this year was our deepened collaboration with HONOR, culminating in a Global Partnership and a prestigious award that underscores our commitment to excellence.
As 2025 draws to a close, it’s time to celebrate another year at AVOW filled with growth, achievements, and milestones. From expanding our knowledge base with new playbooks to collecting prestigious awards and running marathons (literally!), this year has been nothing short of extraordinary.
So let’s take a look back at AVOW’s 2025 in numbers!
Building Stronger Partnerships
One of the key AVOW 2025 highlights was achieving notable partnership recognitions that strengthened our position in the mobile OEM ecosystem.
Xiaomi MiAds New Market Development Award: In May 2025, we were honored to receive this award at MAU Vegas. It reflects our outstanding work in bringing Xiaomi Ads to new and emerging markets, further solidifying our long-standing partnership.
AVOW and HONOR Global Partnership: July 2025 marked a major milestone as we officially launched our Global Partnership with HONOR.
HONOR Global Best Support Partner Award: Just a few months later, in October, our dedication was recognized when we received the Best Support Partner Award. This accolade highlights our excellence in delivering our Dynamic Preloads solutions and support for our partners.
Launching New Playbooks for Success
2025 was the year of “Knowledge Sharing.” We focused heavily on equipping app marketers with the insights and tools they need to succeed in the OEM Advertising space.
Three New Playbooks: We launched dedicated playbooks for Fintech, Gaming, and E-Commerce. These guides have become essential resources for marketers looking to diversify their user acquisition strategies beyond traditional search and social channels and away from the duopoly of Apple and Google.
Reach Calculator: In August, we introduced our Reach Calculator. This tool has been a game-changer, allowing marketers to instantly estimate their potential user reach across devices like Samsung, Xiaomi, OPPO, vivo, and more, and across various regions, taking the guesswork out of campaign planning.
Virtually with You: We hosted both Gaming and Fintech webinars this year, partnering with major industry peers and clients to bring quality insights that matter. We also teamed up with AppGrowing China to bridge the gap between Eastern and Western markets.
AVOW Around the Globe
We didn’t just stay behind our desks this year; we were out in the world, connecting with you.
Around the World in 80 Events: We participated in 80 global events, from our home right here in Berlin to VIP dinners in Southeast Asia and massive conferences in Latin America.
214 Trips & 23 Countries: Our team packed their bags for 214 trips, visiting 23 different countries to meet clients, partners, and industry peers.
Life at AVOW: Parties, People, and Marathons
While we work hard, we also know how to celebrate and support each other.
Growing the Family: The AVOW family grew in the most adorable way possible as we welcomed four new babies this year!.
Our Team: We grew to 80 people representing 27 different nationalities, proving that diversity truly is our strength.
Gigi Joined the AVOW Family
This year, we proudly introduced an inspiring new member to the AVOW family: Gigi the Giraffe, our Chief Reach Officer! Gigi embodies the way we think big and consistently strive to reach high for our clients and partners. Want to officially meet our beloved mascot? Check out the video below!
Speaking of fun, 2025 was a year of major celebrations and fun office facts in numbers! For instance, did you know that together we consumed 30 kg of coffee and 234 bags of chips, along with 500 Kinder Bueno candy bars?
Party Like a Rock Star: We brought the team together for our legendary Mexican Fiesta Summer Party and closed the year with a festive Christmas Party, complete with karaoke, where many a festive song was sung. We also strengthened our regional bonds with a special APAC Meetup in Vietnam.
Going the Extra Mile: A special shout-out to our AVOW athletes who encapsulated the AVOW spirit and ethos in several marathons this year. Their endurance and attitude inspire us all!
Looking Forward to 2026
And that was the AVOW 2025 Year in Review. As we celebrate 2025’s successes, we’re already excited for what 2026 holds. With our new tools, strengthened partnerships, and a team that keeps pushing boundaries (and their personal best), the future is brighter than ever.
Thank you to our team, partners, and community for being a part of this incredible journey. With bars further raised and ceilings smashed, here’s to an even more remarkable 2026!
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