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Dynamic Preloads
Talking about user growth strategies and impact of dynamic preloads / pre-installs
Real app growth strategies from leading marketers ▶️ Watch Behind the Apps
Behind the Apps is AVOW’s video interview series, exploring the strategies and insights of top mobile marketing and app industry leaders.
Behind the Apps: Mobile Marketing Talks is an exclusive interview series that brings you closer to the leaders and innovators shaping the mobile marketing industry. Hosted by David Murphy (season 1) and Cindy Oran (season 2), this podcast series provides a unique opportunity to hear directly from the experts behind the most successful apps and campaigns in the market.
Across the series, we’ve featured leaders from companies including Tripledot Studios, Exness, Kredivo, Wooga, and wetter.com, sharing firsthand insights into how they approach mobile growth, marketing strategy, and user acquisition.
Each episode delves deep into the strategies, triumphs, and challenges faced by industry professionals as they navigate the fast-paced world of mobile marketing. Whether you’re a seasoned marketer, an app developer, or simply someone passionate about the mobile tech landscape, Behind the Apps offers valuable insights that can help drive your own success in the ever-evolving digital world.
Our mission is to showcase the real stories behind the apps, the people making impactful decisions, and the strategies that fuel growth in the mobile marketing space. With candid conversations and actionable advice, Behind the Apps gives listeners the tools they need to elevate their mobile marketing game.
Based in Berlin, Cindy Oran is a freelance product marketer who helps companies bring products to market… without the existential crisis. She’s worked across media, banking, ad tech, and fintech, and recently took the leap to start her own consulting practice, because variety isn’t just her personality, it’s her business model. Her most unhinged career highlight? Rebranding a company after four acquisitions in eight weeks before their biggest annual conference. When she’s not launching products, she’s experimenting in the kitchen, throwing punches in the boxing ring, or executing a parallel park so flawlessly it should be an Olympic sport. Her curiosity, range, and zero-fluff energy make her the perfect host for this season of Behind the Apps: Mobile Marketing Talks
Based in London, David Murphy is an accomplished freelance writer and event host. He founded Mobile Marketing Magazine and served as its editor for over 18 years. Additionally, he co-founded Masterclassing.com to foster knowledge exchange among digital marketers. His vast experience makes him the perfect guide for our conversations on ‘Behind the Apps: Mobile Marketing Talks’.
Shaun Kemp is a Berlin-based British marketing leader with 20+ years of experience across strategy, creative, brand, and growth. He has worked across the Stockholm and Berlin tech scenes and led marketing teams in Malta and Berlin. Shaun brings a strategic and creative perspective to the tech industry and to AVOW’s podcast Behind the Apps.
Do you have insights to share as a mobile marketing expert, or do you need a seasoned professional for your podcast? Whether you’re looking to join us as a guest or need expert input, we’d love to hear from you! Get in touch today and let’s make podcast magic happen!
