Episode #1
Gaming
User Acquisition
Talking user acquisition tactics and tips for mobile gaming apps
Behind the Apps is AVOW’s video interview series, exploring the strategies and insights of top mobile marketing and app industry leaders.
Behind the Apps: Mobile Marketing Talks is an exclusive interview series that brings you closer to the leaders and innovators shaping the mobile marketing industry. Hosted by David Murphy, this podcast series provides a unique opportunity to hear directly from the experts behind the most successful apps and campaigns in the market.
Each episode delves deep into the strategies, triumphs, and challenges faced by industry professionals as they navigate the fast-paced world of mobile marketing. Whether you’re a seasoned marketer, an app developer, or simply someone passionate about the mobile tech landscape, Behind the Apps offers valuable insights that can help drive your own success in the ever-evolving digital world.
Our mission is to showcase the real stories behind the apps, the people making impactful decisions, and the strategies that fuel growth in the mobile marketing space. With candid conversations and actionable advice, Behind the Apps gives listeners the tools they need to elevate their mobile marketing game.
Based in London, David Murphy is an accomplished freelance writer and event host. He founded Mobile Marketing Magazine and served as its editor for over 18 years. Additionally, he co-founded Masterclassing.com to foster knowledge exchange among digital marketers. His vast experience makes him the perfect guide for our conversations on ‘Behind the Apps: Mobile Marketing Talks’.
Based in Berlin – the home of AVOW – Shaun Kemp is a British creative marketer with 20+ years of marketing experience, and several years leading marketing teams on the Berlin tech scene. A former student at the Upright Citizens Brigade in New York City, Shaun brings a creative and unique approach to marketing. Recently, Shaun transitioned into the adtech world, joining AVOW, where he wears many many many hats and makes Behind the Apps run as smooth as peanut butter – and not the crunchy kind either.
Do you have insights to share as a mobile marketing expert, or do you need a seasoned professional for your podcast? Whether you’re looking to join us as a guest or need expert input, we’d love to hear from you! Get in touch today and let’s make podcast magic happen!
