All AVOW Guides, in One Convenient Location
AVOW Mobile OEM Guide
Our original guide. This aptly titled guide explores "Everything You Need to Know about Mobile OEM Advertising and Alternative App Stores." For anyone looking for a primer on all things mobile OEMs or who are just beginning to get their feet wet with OEMs and alternative app stores, this is your starting point.
Dynamic Preloads and Mobile Gaming Guide
Now that you've understood mobile OEM advertising, it is time to turn your attention to Dynamic Preloads, the hottest user acquisition channel with proven results. Dive into this guide to see the numbers behind our client's success, learn about the benefits of Dynamic Preloads, and learn how you can get started. You can also comb through our curated set of mobile gaming data to help you understand the wants, needs, and attitudes of mobile gamers themselves.
→Dynamic Preloads and Mobile Gaming Guide
Mobile OEM Ad Formats Guide
Sometimes, theory isn't enough. We just want to see things in action, and that's why we call ourselves the A-team😉. With our latest guide on mobile OEM ad formats, get close to the action as we run you through the myriad of ad formats and placements available with mobile OEMs, complete with samples! Discover your next favourite mobile ad format right here with our guide.
The World of Mobile Game Distribution: Challenges and the KYLN Solution
The mobile gaming industry is one of the most dynamic and competitive markets globally. With millions of apps vying for user attention, game developers face numerous challenges in ensuring their products reach the right audience and generate revenue. Now, more than ever, scaling profitably has become a key topic for many within the industry. Both the Google Play Store and the Apple App Store host a combined 4.4 million apps as of August 2024. These 2 app stores see over 2200 apps released daily, or over 88,000 apps per month. This distribution landscape, dominated by a few key players, adds further complexity to this process. However, alternative app stores and innovative platforms like KYLN are emerging as crucial allies for developers navigating these challenges.
KYLN in a Nutshell
KYLN is a pioneering platform in the mobile gaming industry designed to simplify and enhance the distribution process for game developers. Emerging from a strategic partnership with AVOW, KYLN offers a comprehensive solution that combines seamless game distribution via mobile OEMs and other third-party alternative app stores with effective user acquisition strategies. The platform is tailored to help developers navigate the complexities of a fragmented market by providing easy access to alternative app stores from OEMs such as Huawei, Samsung, and Xiaomi, as well as other third-party alternative app stores, no-code integration, and transparent revenue models, all via an easy-to-use dashboard. By focusing on empowering developers, KYLN enables them to reach over 800 million users worldwide, scale their games in less crowded markets, and maximize their profitability. This allows developers to do what they do best—creating engaging, innovative games—while the platform simplifies the complexities of distribution.
Challenges Faced by Game Developers
Crowded Marketplaces
As demonstrated above, the most immediate challenge for mobile game developers is the sheer volume of competition on platforms like Apple’s App Store and Google Play. These dominant marketplaces are saturated with millions of apps, making it increasingly difficult for new games to stand out. Even high-quality games often struggle to gain visibility without significant marketing spend. This saturation and need to stand out is even more evident when we look at mobile ad spend in 2023. Globally, US$362 billion was spent on mobile advertising. That is more than the economies of countries like Finland and New Zealand.
Revenue Share Concerns
Revenue sharing is another major issue. Traditional app stores typically take up to 30% of developers’ earnings, a substantial cut that can severely impact profitability. For smaller studios or independent developers, this revenue share can be crippling, leaving them with little to reinvest in further development or marketing. With US$171 billion spent in app stores last year, developers are looking for a larger slice of that pie.
Technical and Integration Hurdles
Developers also face technical challenges when integrating their games with various platforms. Each distribution channel often requires specific Software Development Kits (SDKs) and compliance with unique technical requirements, which can be both time-consuming and resource-intensive. This complexity is further compounded when developers aim to distribute their games across multiple platforms, each with their own standards and expectations.
The Importance of Alternative App Stores
While iOS and Google Play are dominant in many regions, alternative app stores are critically important in others. For instance, in markets like China, India, and Southeast Asia, alternative app stores often command a significant share of the market. Ignoring these platforms can mean missing out on a substantial audience, especially in rapidly growing mobile-first economies.
These alternative stores are not just a way to bypass the dominant platforms but are essential for reaching new, often less saturated, audiences. Developers who leverage these stores can tap into large, engaged user bases that are not fatigued by the competition. This is particularly valuable in emerging markets, where smartphone penetration is growing, and local app stores often provide better visibility and engagement opportunities than the global giants.
Michael Hudson, CEO of KYLN, believes that alternative app stores are important for the present and future of mobile game distribution, as he stated in episode 3 of our Behind the Apps interview series:
“I think a lot of people don't realize there's 60% plus of the mobile user base is using alternative app stores, at least in some capacity, which is a huge segment of the market. … There's a huge user base out there that allows developers to scale their games in less crowded markets. There's a huge opportunity and chance [not just] for smaller developers, but even the bigger players as well, to stand out and really own and dominate a particular market segment upon stores right now, at this moment in time.
Some of these stores are global, of course, such as Samsung, Xiaomi, etc. They do operate globally. But there are many others that work either regionally or even in specific markets. And this allows you to open up and be more specific with your user acquisition and really grow within markets where you might tend to struggle on the Apple App Store or the Google Play Store as well. So YES! I think distribution opens up more opportunities for all.”
The KYLN Solution
Simplifying Distribution with No-Code Integration
KYLN addresses many of the distribution challenges developers face by offering a no-code integration solution. This approach allows developers to distribute their games across multiple platforms without the need for extensive technical knowledge or additional coding. By removing these barriers, KYLN makes it easier for developers to manage their games on multiple platforms, reducing the time and resources spent on distribution.
Centralized Platform Management
Another key feature of KYLN’s offering is its centralized platform management. Developers can oversee all their distribution channels from a single interface, streamlining the process and reducing the administrative burden. This centralized approach not only saves time but also helps developers maintain consistency across different platforms, ensuring a smoother user experience.
Transparent and Flexible Revenue Models
KYLN is also committed to providing transparent and flexible revenue models. Because of this, developers can fully understand their revenue and store fees and leverage their stronger position to negotiate much more favorable terms for themselves. This transparency is crucial for developers looking to maximize their profits and reinvest in their projects, and KYLN is focused on ensuring that developers have the power and tools they need to scale.
Looking to the Future: Challenges
Integration and Scaling Challenges
Despite these advancements, the mobile gaming industry continues to present new challenges, particularly around integration and scaling. As new platforms and technologies emerge, developers must adapt quickly to maintain their competitive edge. KYLN recognizes these ongoing challenges and is focused on continually innovating its solutions to help developers stay ahead.
Adapting to Industry Trends
The mobile gaming landscape is constantly evolving, with trends such as cloud gaming, new monetization models, and shifting consumer behaviors shaping the future. KYLN’s ability to adapt to these changes will be crucial in supporting developers as they navigate the complexities of an ever-changing market.
Focusing on Growth and Innovation
Looking ahead, KYLN is committed to supporting developers not only in distributing their games but also in scaling their businesses. This includes providing advanced tools for user acquisition, monetization, and market insights, all essential for long-term success in the mobile gaming industry. KYLN’s future focus with AVOW will be on continually innovating to meet the needs of developers as the industry evolves, ensuring they have the resources and support necessary to thrive.
While the challenges of mobile game distribution are significant, platforms like KYLN, combined with the strategic use of alternative app stores and mobile OEM advertising, offer potent solutions. By simplifying distribution, providing transparency, and focusing on developer empowerment, KYLN is helping to reshape the mobile gaming landscape, making it more accessible and profitable for developers of all sizes.
Contact KYLN today to start distributing your game, or contact AVOW to explore how mobile OEM advertising can meet your user acquisition needs.
Fast Food, Fast Rides: How OEM Partnerships Accelerate Growth for Food Delivery & Mobility Apps
From Berlin to Bangalore and from Shanghai to São Paulo, and even where you stand right now, app stores are overflowing with food/grocery delivery and ride-hailing options, each vying for a single tap. The market is massive: Statista reports over 3 billion people used online food delivery in 2024, with the global ride-hailing market worth an estimated US$186 billion in 2024 and an estimated 300 million users worldwide. Q-commerce, the newest kid on the block, has seen some roaring success, thanks in part to the COVID-19 pandemic. “Necessity is the mother of invention,” as is often attributed to Plato, and the need for not just deliveries but quick, almost instantaneous deliveries necessitated the need for such services at a time when daily life and movement were heavily restricted. The result? By the start of 2024, Q-commerce users worldwide were estimated at 512 million, with global revenues estimated at over US$100 billion. Yet, despite this massive user base, a universal struggle plagues these apps: soaring user acquisition costs and fleeting engagement.
This harsh reality is reflected in the average cost-per-install (CPI) for mobile apps exceeding $4, up from a CPI range of between just $0.5 and $2 just five years ago. Statista adds another layer of concern, reporting that 77% of daily active users (DAUs) abandon an app within three days. In this fiercely competitive global landscape, food delivery and mobility app developers need a strategic edge to stand out from the crowd and cultivate long-term engagement, regardless of location.
Mobile OEM Advertising: A Targeted Approach Beyond the App Store Frenzy
Mobile OEM advertising offers a laser-focused strategy. It encompasses tactics like display advertising and Dynamic Preloads within the ecosystem of device manufacturers. This approach allows apps to be prominently displayed as ads on the OEM device or within the OEM’s owned app store or Dynamically Preloaded onto the user’s device during setup—offering a more direct and personalized way to reach potential users.
Here's how mobile OEM advertising addresses specific challenges faced by food and mobility apps:
Food Delivery/Q-commerce Apps: Conquering the "Hangry" Craving
Challenge: High Customer Acquisition Costs and Low Retention
Navigating high customer acquisition costs and combating low retention rates are significant hurdles for delivery apps. OEM advertising through dynamic preloads offers a strategic advantage in this competitive landscape. Delivery apps dynamically preloaded onto new phones are primed to satisfy those instant "hangry" cravings or other 11th-hour grocery or household needs. Imagine a user with a rumbling stomach setting up a new phone and immediately discovering a delivery app preloaded just for them.
This tailored experience bypasses the need for extensive app store searches, resulting in quicker orders. By leveraging dynamic preloads, OEM advertising not only helps reduce user acquisition costs but also potentially improves retention rates by providing convenience when it's most crucial, all while addressing the challenge of brand familiarity.
Mobility Apps: Seamless Rides, Satisfied Users
Challenge: Intense Competition and User Loyalty
Ride-sharing and ride-hailing apps face the dual challenge of standing out among numerous alternatives and retaining users amidst changing preferences. Mobile OEM advertising through dynamic preloads offers a strategic advantage in this landscape. Apps dynamically preloaded onto new phones are poised to streamline urban commutes seamlessly. Imagine a commuter in a bustling city setting up a new phone and immediately discovering a ride-hailing app preloaded just for them.
This personalized approach eliminates the need to search through app stores, leading to quicker ride bookings. By leveraging dynamic preloads, mobile OEM advertising not only helps reduce user acquisition costs but also potentially improves retention rates by providing convenience when it's most crucial while simultaneously addressing the challenge of brand familiarity.
Beyond User Acquisition: A Data-Driven Future
Mobile OEM advertising extends beyond just acquiring new users. Both food delivery and mobility apps can leverage the anonymized data to personalize user experiences:
- Food Delivery Apps: Analyze usage patterns to recommend restaurants based on past preferences and location. This creates a more relevant and enjoyable user experience, potentially leading to increased order frequency.
- Mobility Apps: Personalize fare estimates and suggest alternative routes in case of traffic congestion. This enhances user convenience and satisfaction, potentially boosting app retention.
- Q-commerce: Predict and cater to users' immediate shopping needs; personalized recommendations based on time of day or location can significantly enhance user convenience. This data-driven approach not only streamlines the shopping experience but can potentially foster higher customer loyalty and more frequent transactions,
Real-World Impact: Partnerships that Drive Growth
How do you get a slice of the action, expand your reach, and drive mobile user acquisition in a niche market?
Leveraging AVOW's partnerships with MobileOEMs is one way. But don't take our word for it. Here is what Mayank Singh, CDO & VP of Domino's Pizza Indonesia, had to say about our collaboration.
"Our partnership with AVOW aligns perfectly with our business growth objectives, and is emerging as an essential partner for our annual growth by expanding our reach, enhancing user engagement, and delivering a remarkable return on investment."
Partnering with the Experts: Navigating the OEM Landscape
While mobile OEM advertising offers immense benefits, navigating the complexities of partnerships with mobile OEMs requires expertise. Mobile OEM specialists such as AVOW, with industry knowledge and established relationships with OEMs such as Xiaomi, Samsung, OPPO, Vivo, Huawei, Transsion, and more, can help food delivery and mobility apps secure the most impactful OEM partnerships, maximizing their reach and return on investment.
OEM advertising offers a strategic advantage for food and mobility apps in a saturated market. It bypasses the app store frenzy, prioritizes user convenience, fosters brand trust, and unlocks valuable data insights for personalization. As technology advances, OEM partnerships will continue to evolve, offering even more innovative solutions for food and mobility companies to differentiate themselves and thrive in the years to come.
Contact us today and let the mobile OEM specialists help you navigate the OEM landscape!
Understanding the Power of Branding with Mobile OEM Advertising
In the ever-evolving landscape of digital marketing, mobile OEM (Original Equipment Manufacturer) advertising has rightfully emerged as a formidable force, particularly in branding campaigns. Brand value and branding are big business and can have a direct impact on the success and long-term sustainability of a company or product. The rise of mobile OEMs and mobile OEM advertising within the last decade, especially with brands such as Xiaomi, Huawei, Oppo Vivo, Transsion, OnePlus, and Realme, is a testament to its growing power.
Branding initiatives have played a large part in elevating the stature of the world's 100 most valuable brands this year; they stood at over US$5 trillion. While digital branding will account for 60% of all global marketing budgets in 2024, India and other APAC regions will see a 15% increase in brand spending by 2025.
Marketers aiming to expand their reach and recognition must understand mobile OEMs' branding offerings, the contrast between branding and performance campaigns, and the key metrics that signify success in branding campaigns.
Creating and enhancing brand awareness and recognition becomes more crucial for businesses introducing new products or aiming to capture new customer segments.
While a whopping 9 in 10 consumers claim brand loyalty as a crucial factor when making purchase decisions, 59% of consumers prefer spending money on new products and services from brands they are familiar with. 8 in 10 consumers require trust in a brand before spending money with that brand. Maintaining a consistent brand presence across platforms can increase revenue by up to 23%. Loyalty and trust are two golden words!
With 77% of marketing leaders believing that a strong brand is critical to their growth plans, is it any wonder that more and more companies are focusing their marketing efforts on branding?
Branding comes with its own set of unique challenges- building and maintaining customer trust, maintaining consistency across channels, standing out in a saturated market, and measuring branding campaign ROI (return on investment), among others.
Mobile OEM advertising addresses and negates these challenges (and more).
One significant advantage of branding with mobile OEMs is its ability to reach potential customers who aren’t as fatigued and have not been as exposed to traditional digital ad channels like Google, Facebook, or social media ads.
Leveraging mobile OEM advertising can help marketers deliver powerful branding experiences- let’s understand how.
Placing ads within the mobile OEM ecosystem and their alternative app stores, which operate outside the traditional search and social environments, is beneficial for reaching audiences in untapped markets. Mobile OEM heavy markets such as India and Southeast Asia and "Google-free" zones offer a fresh and less competitive advertising landscape where a campaign can stand out.
The sophisticated targeting capabilities of mobile OEMs beyond simple geographic and demographic parameters to include appographic targeting such as app category and user behavior ensures that the ads are not only reaching a broad audience but are also relevant to the viewers, thereby increasing the potential for brand engagement.
Mobile OEMs offer lower Cost Per Thousand Impressions or mille (CPM) and Cost Per Click (CPC) rates than other channels, allowing marketers to achieve higher reach without proportionately higher advertising costs.
With Mobile OEMs, advertisers can rest assured that all clicks, views, and engagements are coming from actual users. They can also ensure that their campaigns are in a clean, brand-safe environment away from anything unsavory.
One unique aspect of branding with mobile OEMs, which also contrasts that of performance and user acquisition campaigns, is that any brand, regardless of the presence of an app, can leverage branding campaigns with it to increase its reach and mindshare among consumers. It all simply boils down to the goals of the branding campaign. The branding campaign will focus on exposing a brand’s specific needs.
This is done via multiple touchpoints throughout the user journey, including, but not limited to, a lock screen ad, an ad in the phone’s newsfeed that seamlessly integrates with the news feed itself, a splash ad that shows up when the user launches one of the OEM system apps, such as the clock, video, or music app, and a push notification ad.
All of these various ads serve to keep the branding campaign at the top of users' minds, engaging them throughout their device use. These ads seamlessly integrate into the software and user experience without getting in the way.
It’s Time to Brand Up
As mobile marketing and advertising continue to evolve, branding through Mobile OEM advertising presents a unique and effective channel for businesses to extend their reach and solidify their brand presence in the minds of new customers. AVOW can lend companies access to a potent tool that marries cost-efficiency with extensive reach, all while targeting fresh audiences ready to engage with new brands. As the digital space gets increasingly crowded, such innovative and comprehensive approaches to branding will become more crucial in this competitive market landscape.
Get started with your very own branding journey via mobile OEMs with AVOW. Contact us to learn more!
Strengthening Success: Our Partnership with AppsFlyer
AVOW Has Been Nominated as an AppsFlyer Agency Partner at the Premier Level
In the dynamic landscape of mobile advertising, partnerships that drive innovation and growth are essential. Our collaboration with AppsFlyer exemplifies this spirit, leveraging our combined expertise and experience to push boundaries and deliver unparalleled solutions to our clients.
Certified Experts Driving Success
Appsflyer’s partners are certified experts with deep knowledge of their innovative solutions, advanced platform capabilities, and premium features. This certification ensures that our team is always at the forefront of industry advancements, equipped to provide clients with the best strategies and tools available. Success in mobile advertising requires more than just tools; it demands a deep understanding of complex mobile challenges. As partners we excel in addressing these challenges, leveraging AppsFlyer's industry expertise to deliver top-tier solutions to advertisers. This commitment to excellence drives our clients' success and keeps us at the leading edge of the industry.
Recognition in the AppsFlyer Performance Index
Our consistent performance and commitment to excellence have not gone unnoticed. We are proud to be continuously rated in AppsFlyer's Performance Index, a testament to our ability to deliver outstanding results and maintain high standards.
Engaging Events for Client Success
Education and engagement are pillars of our partnership with AppsFlyer. We have hosted numerous educational and casual events, such as Learn and Connect, providing valuable opportunities to meet with clients, share insights, and support their success. These events have strengthened our relationships and enhanced our ability to deliver tailored solutions that meet our client's unique needs.
Thrilled to be Nominated
In recognition of our efforts and achievements, we are thrilled to be nominated as an AppsFlyer agency partner at the Premier level. Our partnerships with MMPs, especially with AppsFlyer are crucial for our strategy to provide innovative, effective, and growth-oriented solutions in the mobile advertising space.
“We value long-term, collaborative partnerships that empower brands to make the most informed business decisions and optimise their marketing performance across every channel and platform. Through AVOW, we've seen significant progress in expanding capabilities for alternative app stores and mobile OEMs. We're pleased to see our mutual customers' satisfaction, and to recognise AVOW with our prestigious partner badge: Premier Agency Partner 2024.”
- Callum Carmichael - AppsFlyer Director of Commercial Partnerships, EMEA - LATAM
“We value long-term, collaborative partnerships that empower brands to make the most informed business decisions and optimise their marketing performance across every channel and platform. Through AVOW, we've seen significant progress in expanding capabilities for alternative app stores and mobile OEMs. We're pleased to see our mutual customers' satisfaction, and to recognise AVOW with our prestigious partner badge: Premier Agency Partner 2024.”
We look forward to continuing this journey, driving success, and celebrating many more milestones together.
Looking to integrate Appsflyer as an MMP as part of your mobile OEM advertising journey? Then contact us to learn more about this partnership and how this partnership can help you and your campaign.
App Discovery Goldmine: Tactics to Make Your Shopping App a User Magnet
In the crowded marketplace of shopping apps, standing out and attracting users can be a daunting task. However, with the right strategic insights and tactics, you can transform your shopping app into a user magnet. How? Read on to find out!
The 2024 AppsFlyer report on e-commerce app marketing provided essential data on user behavior and marketing trends. It highlighted, among others, the importance of:
- Investing in user acquisition (UA) before the holidays;
- The need to focus efforts on the first purchase;
- Diversifying advertising channels.
Optimizing Your Shopping App for Discovery
Craft a Compelling App Store Listing
Your app store listing is the first impression potential users get. Ensure it’s engaging and informative by using high-quality screenshots, an enticing yet informative video preview, and a clear, concise description that highlights the app’s unique features and benefits. Regularly update your listing to reflect new features and seasonal promotions. With over 50% of users updating their apps within a week of the update’s release, it is crucial that app store listings and the app itself are kept up to date and communicated.
Prioritize User Experience (UX) for Seamless Discovery
A smooth, intuitive user experience is crucial for retaining users. Focus on fast load times, easy navigation, and a visually appealing interface. Consider conducting user testing to identify and resolve pain points.
Embrace User-Generated Content (UGC)
Encourage satisfied users to leave positive reviews and ratings. UGC not only boosts your app’s credibility but also improves its ranking in app stores. Implement features that make it easy for users to share their experiences on social media, and prepare your app for the social commerce revolution. With the penetration rate of social commerce estimated at 25%, there is still much room for growth and establishing your app in that space.
Advertising Tactics to Unearth Your User Base
Mobile OEMs are the Way Forward
Partnering with mobile Original Equipment Manufacturers (OEMs) can significantly enhance your app’s visibility. Pre-install deals such as Dynamic Preloads and app store featuring on OEM alternative app stores such as the Samsung Galaxy Store, Xiaomi GetApps store, or Huawei AppGallery among others, can drive a substantial number of installs.
Alternative app stores, in particular, are a goldmine for shopping apps looking for their next big audience, or for the audience looking for their next big shopping app. Through the various mechanisms available for an app to be featured front and center in the app store, apps can practically take over the app store for the duration of the campaign. Be it Samsung’s EGP, Xiaomi’s or OPPO’s app of the day, video featuring, and more, there are a multitude of ways for an app to grab a user's attention. What’s more, due to the less saturated and more diversified nature of mobile OEMs, shopping apps have a much better opportunity to stand out and carve out a user base for themselves. For a full primer on all the ad formats and placements available with mobile OEMs, check out our new mobile OEM ad formats guide!
Targeting and Retargeting
Leverage the comprehensive suite of mobile OEMs’ targeting capabilities to target potential users effectively. Use retargeting campaigns to re-engage users who have shown interest but haven’t completed the download or purchase process. One popular method of retargeting is through the use of custom push notifications. By leveraging user data together with mobile OEM targeting capabilities, shopping apps can capture the attention of users. These notifications can be triggered, for example, if a user has items in their cart but hasn’t checked them out yet, or when there are special offers on previously looked-at items, or to simply notify users of a sale or other special offer such as a deal of the day. The possibilities are endless.
Branding
Branding with mobile OEMs offers a significant advantage by reaching potential customers who are less exposed to traditional digital ad channels like Google or Facebook. This is achieved through multiple touchpoints such as, but aren’t limited to, lock screen ads, integrated newsfeed ads, splash ads in OEM system apps (like clock, video, or music apps), and push notification ads. These various ads ensure the branding campaign remains top of mind for users, engaging them seamlessly throughout their device use without disrupting their experience.
Installs and Ad Formats
Experiment with various ad formats such as video ads, interstitials, and native ads to find what resonates best with your audience. Highlight the unique value propositions of your app to encourage installs.
Additional Tactics
Consider influencer partnerships, content marketing, and social media promotions to broaden your reach and attract diverse user segments.
Magalu: The Proof is in the Pudding
Magazine Luiza (Magalu), a major Brazilian retailer, aimed to scale their app user base while maintaining a sustainable eCPI (estimated Cost-per-install) and high ROAS (Return on ad spend). They partnered with AVOW to leverage mobile OEM inventories and drive clean, fraud-free traffic to their app. The tactics and strategies employed by both Magalu and AVOW were validated not just by the success of the campaign, but by the aforementioned AppsFlyer report and the key takeaways they identified. Let us take a look at how Magalu and AVOW addressed these key areas.
Investing in UA Before the Holidays
AVOW and Magalu utilized the comprehensive suite of advertising options available with mobile OEMs to feature their app prominently in alternative app stores and in other ad formats during the peak holiday and shopping seasons. These included their own anniversaries and holidays such as Mother’s Day. AVOW also helped Magalu set up a Dynamic Preloads campaign, which not only helped immensely with their UA efforts but also led to monthly install volumes of over 100 thousand, with ROAS D30 quadrupling.
Focusing Efforts on the First Purchase
With so many new users acquired, Magalu had to focus their efforts on getting users to make their first purchase and subsequently keep making purchases. Throughout the campaign, not only were AVOW and Magalu successful in doing that, but also managed to increase their average basket size by 25%.
Diversifying Channels
Magalu diversified their channels by employing the use of programmatic, search, and social with mobile OEMs and AVOW. The results? Over 4 million daily impressions, a 12% CTR (click-through rate) on banners, over 143,000 monthly installs, and a 4% purchase rate, all through mobile OEM advertising alone. This diversification also allowed them to reach a vast untapped audience who exist away from programmatic, search and social.
In all, Magalu experienced such huge success with AVOW and mobile OEMs that they expanded their investment by 50% year-on-year, leading to a 9 times install growth and exceeding their ROAS targets by 15%. But Magalu’s success does not have to be limited to just them. Any shopping app can achieve similar or even better success with the right mobile advertising strategy, and most importantly, with the right partners.
Beyond the Download: Building User Loyalty
App Store Optimization (ASO) is an Ongoing Process
Continually optimize your app’s visibility and download rate through keyword updates, fresh content, and engaging visuals. ASO is not a one-time task but an ongoing effort to stay relevant.
Engage Your Users
Keep your users engaged with regular updates, personalized offers, and interactive features. Use push notifications wisely to inform users about new deals and updates without overwhelming them.
It is Your Turn for Success
Transforming your shopping app into a user magnet involves a blend of optimized app store listings, seamless user experience, strategic advertising in the right channels and with the right mobile OEM partners, and ongoing engagement. By implementing these tactics, you can significantly enhance your app’s visibility, user acquisition, and user retention.
Want More Tips and Tricks?
Interested in learning more about leveraging mobile OEMs for your app marketing strategy? Download our comprehensive Mobile OEM Advertising Guide today, or contact us to unlock the full potential of your shopping app!