The Customer
mPokket: India’s Loan and Finance App.
mPokket, based in India, is a prominent instant loan app tailored to meet the financial needs of individuals across India. With over 50 million downloads and over 20 million satisfied users, mPokket offers small-ticket, short-term loans for immediate needs. Having disbursed loans exceeding ₹16,000 crore (US$1.85 billion), mPokket is a significant player in the fintech industry.
The Objective
mPokket set out to scale user acquisition while maintaining exceptional traffic quality and campaign efficiency.
As traditional channels grew increasingly competitive and saturated, the team looked for smarter, As traditional channels became increasingly competitive and saturated, the team looked for smarter, more effective ways to reach high-intent users — especially in emerging markets. Their goal: drive sustainable growth without compromising on performance or user quality.
- Increase loan disbursement volume by acquiring a larger, more targeted user base
- Improve traffic quality with a focus on high-intent users
- Ensure consistent performance and maintain campaign integrity at scale
The Solution
AVOW deployed a strategic user acquisition approach, combining OEM and Direct sources to boost campaign performance. This integration enabled mPokket to scale quickly, maintaining an optimal balance of volume and quality.
Key strategies included:
✅ Rapid scaling of user acquisition via OEM and Direct Channels
✅ Quality traffic via OEMs
✅ Striking optimum balance between volume and quality
The Results
In December 2024, AVOW successfully scaled performance for mPokket, resulting in a 60% increase in loan disbursals compared to the previous monthly average. This growth was driven by targeted user acquisition strategies, showcasing AVOW’s ability to deliver significant results through its own campaign execution.
AVOW’s user acquisition solutions helped mPokket connect with genuine, high-quality users. Additionally, AVOW’s exclusive OEM inventory enabled direct user engagement, unlocking underexplored markets with minimal competition.
60%
Increase in loan disbursements in 1 month*
15%
Avg registration to loan rate
30%
Avg install to registration rate
≅490k
Installs in 6 months
The Feedback
Partnering with AVOW has been impactful for mPokket. Their strategic approach towards campaign optimisations, leveraging OEM and direct platforms have made them one of the prime partners of mPokket. By connecting us with high-quality users, AVOW has delivered exceptional growth and efficiency. We’re excited for more success together.
Sounak Mondal
Senior Manager, Performance Marketing
