The Customer
Kredivo: Southeast Asia’s award-winning finance app.
Kredivo offers real-time credit evaluations for e-commerce purchases and personal loans. Its “Buy now and pay later” feature allows users to shop at top merchants and pay in installments, all while enjoying some of the lowest interest rates among digital lenders in the region. With over 4 million users worldwide, Kredivo is transforming financial accessibility and enhancing the shopping experience.
The Challenge
Kredivo sought new digital channels to evolve its user acquisition and app promotion strategy.
Mobile OEMs and their advertising ecosystems are a great alternative to reaching new audiences. However, it can be challenging to understand and build an effective operation that taps multiple new channels.
Key objectives for Kredivo:
➤ Address the complexities of credit in the financial services ecosystem
➤ Increase credit access in Indonesia, where credit card penetration and loan programs are low, particularly among young customers
➤ Scale to over 10 million customers in the region with innovative financial solutions
The Solution
Kredivo partnered with AVOW to leverage its relationships with Xiaomi, OPPO, and vivo to reach untapped audiences.
Key strategies included:
✅ Incrementality and managing campaigns across all OEMs as a one-stop solution.
✅ Full Transparency & zero ad fraud via OEMs.
✅ Performance KPIs tied to a customized business model
These strategies allowed AVOW to provide a one-stop solution for managing inventory from these mobile OEMs, consulting on device specifics, and customizing business models for optimal efficiency, ultimately surpassing Kredivo’s KPI expectations.
The Results
AVOW allowed Kredivo to centralize media buying activities via mobile OEMs as a single point of contact, providing a one-stop solution for user acquisition via multiple OEMs.
46%
Install to loan application rate
2.2x
Volume growth YoY
24%
Share on new product exploration (Dynamic Preloads) within 6 months
#1
Non-SRN partner
4.7x
Growth in spending YoY
AVOW provided access to Xiaomi, OPPO, and vivo’s untapped inventory to find targeted users willing to apply for a loan via Kredivo. This led to almost half of all acquired users applying for loans, with YoY spending growth almost quintupling.
The Feedback
“AVOW leveraged its partnership with Xiaomi, Oppo, and Vivo globally to find untapped audiences for Kredivo while playing as the one-stop solution to manage all inventory from OEMs. AVOW’s team consulted Kredivo about the specifics of each device manufacturer while customizing the business model between OEMs to deliver the highest efficiency, surpassing the client’s KPIs.”
Kelvin Saputra
Head of Performance Marketing, Kredivo
The Podcast Interview
In this episode of the Behind the Apps podcast, Kelvin Saputra, Co-Head of Performance Marketing at Kredivo, talks about minimizing fraud and focusing on quality user acquisition with the help of AVOW and mobile OEMs.