The Customer
Exness is an international, award-winning retail forex broker.
Founded in 2008, Exness offers accessible, stable, and reliable brokerage services, leveraging modern trading and investment technologies to meet traders’ needs.
The Challenge
Exness aimed to expand its mobile marketing channels without overlapping existing strategies, maintain a competitive edge in the fintech market.
Clients of the Exness Group have the opportunity to trade forex currency pairs, precious metals, and CFDs, under some of the best trading conditions the industry has to offer, including instant withdrawal of profits and outstanding order execution.
On top of the highest competition for users between fintech apps in each market, Exness intended to add new sources of inventory without overlapping to its existing mobile marketing mix. and to stay ahead of the curve.
Moreover, Exness required additional service coordination a mobile OEM specialist and single point of contact for Exness while working with multiple mobile OEMs globally.
The Solution
Exness partnered with AVOW to enhance its global reach and diversify its user base through targeted mobile OEM campaigns.
With its app already established across multiple countries and languages, Exness sought AVOW’s expertise in mobile OEM user acquisition to expand their audience mix further.
To ensure quality and impact, AVOW and Exness developed additional performance metrics, focusing not only on installs but also on in-app activity, engagement, and monetization. Together, they tailored a model based on cost per registration and ROI-focused quality benchmarks, launching two apps across multiple countries with a comprehensive approach to performance tracking and optimization.
The Results
AVOW enabled Exness to expand globally, drive substantial installs, boost user engagement, and achieve strong ROAS.
+40
Countries tapped
+250k
Monthly installs
30%
App engagement
90%
ROAS last quarter
AVOW bridged the new and untapped inventory with the right strategy in place and became a key partner for Exness towards fulfilling their user acquisition goals on mobile OEM alternative app stores and assured the highest return over investment at a risk-free cost-per-event model.
Key achievements:
✅ 40+ countries tapped: Expanded user reach across more than 40 countries.
✅ 4 OEMs connected: Successfully integrated with four mobile OEMs.
✅ 250k+ monthly installs: Achieved over 250,000 installs per month.
✅ 30% app engagement: Maintained a strong 30% engagement rate with users.
✅ 90% ROAS in the last quarter: Attained a 90% return on ad spend (ROAS) in the most recent quarter.
The Feedback
“AVOW plays a key role in our global activity by being the central point of user acquisition within mobile OEMs. The team understand the performance business perfectly, while constantly brings updates of new formats and campaign insights so we can continue scaling activity. For us, it makes a lot of sense to run activities via AVOW rather than talk to multiple partners at the same time.”
The Interview
In this video conversation with Sotiris Sotiriadis, Paid Media Team Lead at Exness, he discusses user acquisition strategies and the role of AVOW in their mobile OEM success.