The Customer
Exness is an international, award-winning retail forex broker.
Founded in 2008, Exness offers accessible, stable, and reliable brokerage services, leveraging modern trading and investment technologies to meet traders’ needs.
The Challenge
Exness aimed to expand its mobile marketing channels without overlapping existing strategies, maintain a competitive edge in the fintech market.
The company aimed to acquire new users via ads running on the most widely used device manufacturers in APAC.
Objectives:
- Add new inventory sources to complement its marketing mix
- Attract users in the highly competitive Fintech app sector
- Service coordination between multiple OEMs globally
- Stay ahead of the curve by seeking untapped audiences
The Solution
Exness partnered with AVOW to enhance its global reach and diversify its user base through targeted mobile OEM campaigns.
With its app already established across multiple countries and languages, Exness sought AVOW’s expertise in mobile OEM user acquisition to expand their audience mix further.
Strategies used:
- Focus on Down-funnel Metrics: Focus not only on installs but on in-app activity, engagement, and monetization as well.
- Tailored Model: Based on cost per registration and ROI-focused quality benchmarks
- Comprehensive Approach: Launched two apps in multiple countries with full performance tracking and optimizations
- Multiple OEMs: Expanded across multiple alternative app stores including Xiaomi GetApps, Huawei AppGallery, and the Vivo V-AppStore.
The Results
AVOW enabled Exness to expand globally, drive substantial installs, boost user engagement, and achieve strong ROAS.
+40
Countries tapped
+250k
Monthly installs
1000%
ROAS
13,654
FTDs in 2024
83€
Avg FTD
110–150%
FTD target (200% LTV expected)
Key achievements:
✅ 40+ countries tapped: Expanded user reach across more than 40 countries.
✅ 4 OEMs connected: Successfully integrated with four mobile OEMs.
✅ +250k monthly installs: Achieved over 250,000 installs per month.
✅ +1000% ROAS (LTV) in Indonesia and India – Q4 2024 – Q1 2025 consistently exceeded x10.
✅ 913,654 First-Time Deposits (FTDs) in 2024 – Achieved with an average cost per FTD of 82 EUR.
✅ Cost per FTD KPIs achieved – Reached 110-150% of targets, with a predicted LTV of 200%
AVOW bridged the new and untapped inventory with the right strategy in place and became a key partner for Exness towards fulfilling their user acquisition goals on mobile OEM alternative app stores and assured the highest return over investment at a risk-free cost-per-event model.
Looking ahead, Exness plans to expand into new markets, launch branding campaigns, and test innovative optimization methods to further enhance performance and scalability through mobile OEM advertising.
The Feedback
“AVOW has been a crucial partner in helping us scale our mobile marketing efforts while navigating the highly competitive and restricted fintech market for trading apps. AVOW’s expertise in mobile OEM advertising allowed us to unlock new inventory sources, acquire high-quality traders, and optimize performance beyond traditional channels. With AVOW’s seamless coordination across multiple OEMs, we achieved over 1000% ROAS in key markets while maintaining cost efficiency and ensuring sustainable growth.”
The Interview
In this video conversation with Sotiris Sotiriadis, Paid Media Team Lead at Exness, he discusses user acquisition strategies and the role of AVOW in their mobile OEM success.