What are Video Ads?

Video Ads are ads that serve a video to the user. Video ad format is known for increasing engagement compared to traditional ad formats (such as banner ads) while also being more expensive.

Video ads are dynamic multimedia advertisements that use eye-catching visuals and sound to grab the attention of target audiences. Usually embedded in websites, social media platforms, apps, and video content, they have become one of the most effective formats in digital advertising. This effectiveness stems from their ability to convey messages in an impactful and memorable way.

These ads range from short 6-second clips to longer, interactive formats tailored for mobile, desktop, and connected devices.

 

Why are video ads important?

Video ads are known for their ability to engage users, deliver storytelling experiences, and drive higher conversion rates. Studies show that when people watch a video, they remember 95% of the information, whereas they only retain 10% when reading the same content in text. 

Additionally, platforms like YouTube and Instagram report significantly higher engagement rates for video content than static ads. With the surge in mobile video consumption, businesses leveraging video ads can more effectively connect with their audience.

 

Types of video ads

1. In-stream ads

Played before, during, or after video content, in-stream ads can be skippable or non-skippable, often featured on platforms like YouTube.

2. Out-stream ads

These autoplay video ads appear in non-video environments, such as in-article placements or social media feeds.

3. Rewarded ads

Particularly popular in mobile gaming apps, these offer users incentives, such as extra lives or points, in exchange for watching a video.

4. Shoppable video ads

Combining advertising with e-commerce, these interactive ads allow viewers to purchase featured products directly.

5. Social media stories and reels

Vertical video ads tailored for platforms like Instagram, Snapchat, and TikTok are designed for quick, immersive viewing.

 

Best practices for video ads

• Keep it short: Capture attention within the first 3-5 seconds and aim for concise, engaging content.
• Optimize for mobile: Vertical formats and mobile-friendly resolutions are key as mobile dominates video consumption.
• Use captions: Many users watch videos without sound, so captions ensure your message is understood.
• Incorporate a CTA: Always include a clear call to action, whether “Learn More” or “Download Now.”

 

Conclusion

Video ads are indispensable in today’s mobile-first, content-driven marketing landscape. They combine visual storytelling and interactivity to captivate audiences, drive engagement, and achieve measurable results. A strategic approach ensures brands maximize their impact and ROI.