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Fintech App Advertising with Mobile OEMs

Grow Your Fintech App with More Users, More Quality.

AVOW unlocks new audiences for finance apps through mobile advertising with leading mobile OEMs and alternative app stores. Our secure, scalable solutions drive real growth by attracting and converting quality users.

Fintech app advertising without the hassle.

fintech app advertising

Why Brands Choose AVOW for Fintech App Advertising

Advertise Without Restrictions

Experience unbridled advertising freedom with mobile OEMs, and do away with the restrictions imposed by channels such as Google and Facebook.

Reach Users Your Competitors Can't

Reach untapped global audiences through mobile OEMs and alternative app stores, outpacing competitors still reliant on mainstream channels.

Performance-Driven Advertising

With our performance-based models and optimization, you pay for real results that make a difference, while AVOW Intelligence ensures faster, data-driven growth.

Hassle-Free Setup, Single Contract

A seamless, hassle-free setup process with risk-free CPI inventory, with one contract to manage all mobile OEM activities easily.

Fresh New Ad Inventory

Tired of the same of ad inventory? Access Display Ads, Dynamic Preloads and more to maximize your app’s visibility.

Low Fraud, High Quality Users

Real users. Real results. Do away with the uncertainty by tapping into trusted mobile OEMs’ advertising ecosystem.

0% Global Reach

Global Android reach of our mobile OEM partners

0+ Billion

Daily active users reached worldwide

0% Install → CR

Install-to-conversion rates for fintech apps

0k FTDs

First time deposits for fintech apps in 2024

Fintech Apps Succeeding with AVOW

What Our Fintech Clients Say

Transform Your Fintech App Advertising Strategy

The Mobile OEM Playbook for Fintech Apps

This essential mobile advertising strategy guide for finance apps offers proven strategies to help you target high-intent users, lower fraud, and grow efficiently through mobile OEMs and alternative app stores.

Whether you’re in crypto, trading, payments, BNPL, or anything else – this playbook has got you covered.

  • Attract high-quality users
  • Gain insights from fintech leaders
  • Scale globally with smarter strategies
  • Unlock new growth opportunities

More Resources for Fintech Apps

30+ Fintech Apps Trust AVOW

Let’s Optimize Your Fintech App’s UA Strategy

If you have questions about how AVOW can support your fintech app’s growth, book a free consultation with our fintech user acquisition experts.

 

 

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Fintech App Advertising FAQs with AVOW

Want to scale your fintech app and acquire more high-quality users? Explore the FAQs below to learn how AVOW’s mobile OEM advertising solutions help finance and banking apps reach compliant audiences, boost performance, and drive sustainable growth — locally and globally.

1. What is fintech app advertising?

Fintech app advertising promotes financial technology apps—such as trading, banking, payments, or BNPL apps—by reaching potential users through digital channels. AVOW specializes in helping fintech brands grow through mobile OEM advertising, a privacy-safe and scalable alternative to traditional ad networks.

2. Why do fintech apps face restrictions on traditional channels?

Platforms like Google and Meta impose strict rules on finance-related advertising to prevent fraud and ensure compliance. These restrictions often limit reach or delay campaigns. Mobile OEMs, however, provide compliant, direct access to users via device-level placements.

3. What are mobile OEMs and why are they effective?

Mobile OEMs (Original Equipment Manufacturers) are smartphone makers like Samsung, Xiaomi, Huawei, OPPO, Vivo, and Transsion. Advertising through their on-device channels ensures brand-safe, fraud-free visibility to millions of users in emerging and established markets.

4. How does AVOW help fintech apps scale safely?

AVOW connects fintech advertisers with verified OEM inventory, manages optimization through AVOW Intelligence, and ensures that every impression is fraud-free, performance-driven, and regulation-compliant—all through one seamless contract.

5. Which Mobile Measurement Partners (MMPs) does AVOW work with?

AVOW partners with all leading MMPs to ensure accurate attribution and campaign tracking, including Adjust, AppsFlyer, Branch, Kochava, and Singular. This allows advertisers to maintain full transparency and performance reporting across all OEM channels.

6. Which types of fintech, banking and financial services apps does AVOW support?
Fintech and financial services apps across a wide range of categories can benefit from mobile OEM advertising, especially those seeking sustainable, compliant user acquisition in markets where traditional ad channels are limited.

Here are the main fintech app types that perform well through OEM channels:

  • Banking & Neobanking Apps
    – Digital banks and challenger banks
    – Savings and checking account apps
    – Mobile-only financial institutions
  • Payments & Money Transfer Apps
    – Peer-to-peer (P2P) payment apps
    – International remittance services
    – Mobile wallets and contactless payment apps
  • Personal Finance & Money Management Apps
    – Budgeting and expense tracking tools
    – Bill reminder and payment apps
    – Debt management and financial dashboards
  • Investment & Trading Apps
    – Stock and ETF trading platforms
    – Cryptocurrency exchanges and wallets
    – Robo-advisors and wealth management apps
    – Portfolio and market tracking tools
  • Lending & Credit Apps
    – Personal loan and microloan apps
    – Credit scoring and credit line apps
    – Payday lending and debt consolidation tools
  • Buy Now, Pay Later (BNPL) Apps
    – Installment and deferred payment platforms
    – POS (point-of-sale) financing apps
  • Insurance & InsurTech Apps
    – Digital insurance providers and comparison apps
    – Policy management and claims tracking tools
    – Microinsurance and coverage-on-demand apps
  • Crypto, Blockchain & DeFi Apps
    – Digital wallets and decentralized exchanges
    – Web3 and staking platforms
    – Tokenized asset and NFT portfolio apps
  • RegTech, Compliance & Fraud Prevention Apps
    – KYC and identity verification platforms
    – AML (anti-money laundering) monitoring tools
    – Fraud detection and risk management solutions
  • B2B & Business Finance Apps
    – Invoicing, billing, and payments for SMBs
    – Merchant services and payment gateways
    – Expense management and reconciliation tools
  • Tax & Accounting Apps
    – Tax filing and calculation apps
    – Bookkeeping and payroll software
    – Business accounting management apps
  • Savings & Goal-Based Finance Apps
    – Micro-savings and automated round-up tools
    – Goal-based investment and saving platforms
  • Rewards, Loyalty & Cashback Apps
    – Cashback and rewards for spending
    – Financial behavior incentive programs
  • Credit Score & Identity Monitoring Apps
    – Credit score tracking and alerts
    – Identity protection and credit bureau tools
  • Mortgage & Real Estate Finance Apps
    – Home loan and refinancing platforms
    – Real estate investment and mortgage calculators
  • Pension & Retirement Planning Apps
    – Retirement savings and pension management
    – Retirement goal tracking calculators
  • Crowdfunding & Crowdinvesting Apps
    – Equity crowdfunding and fundraising platforms
    – Peer-to-peer investment and donation apps
  • Trade Finance & Supply Chain Finance Apps
    – Invoice factoring and working capital apps
    – B2B trade credit and supplier financing tools
  • Embedded Finance & Banking-as-a-Service (BaaS)
    – Finance features within eCommerce or lifestyle apps
    – In-app wallets and payment solutions integrated into non-financial platforms
  • Financial Education & Simulation Apps
    – Finance learning tools and investment simulators
    – Stock market games and virtual trading experiences
And more! AVOW’s mobile OEM advertising solutions can be tailored to any fintech vertical — from payments and trading to insurance and lending — helping apps reach quality users and scale globally with fraud-free, compliant growth.

Looking for more answers?

Visit our FAQ page or Contact Us