How Tripledot Diversified Its Media Mix and Unlocked Growth
Tripledot Studios, the London-based gaming powerhouse behind Solitaire and Woodoku, achieved 20% above performance targets in EMEA and delivered 15% better results than other preload channels thanks to a strategic mobile OEM advertising partnership with AVOW. The Tripledot Case Study shows how the studio unlocked exclusive placements on Samsung, Xiaomi, OPPO and vivo devices to reach high-intent users, diversify its media mix and scale user acquisition efficiently across key regions.
Tripledot Case Study: Performance Highlights
Our Tripledot Case Study demonstrates how a gaming studio can go beyond installs and drive meaningful business outcomes with the right strategy. By partnering with AVOW, Tripledot exceeded expectations across its target markets:
- 20% above performance targets in EMEA
- 15% higher results than other preload channels
- Incremental UA through underutilized mobile OEM inventory
- Expanded reach across EMEA, LATAM and SEA
“AVOW truly understands the gaming app landscape. Their ability to tap into new scalable user acquisition channels and optimize targeting strategies has been invaluable.” – Ben Barta, Senior Growth Manager, Tripledot Studios
Tackling the Growth Challenge in Gaming
As the success story shows, sustaining growth in the gaming industry requires more than scaling installs. It demands smarter media sourcing and access to high-quality audiences. Tripledot faced challenges familiar to many gaming studios:
- Driving sustainable growth with quality-focused UA
- Diversifying the media mix to avoid over-reliance on saturated channels
- Unlocking cost-efficient inventory in competitive regions
- Maintaining strong engagement across a diverse game portfolio
Tripledot needed a growth partner that could deliver both scale and quality, and AVOW delivered.
An Efficient and Transparent Mobile OEM Approach
With AVOW as its one-stop partner, Tripledot launched campaigns across Samsung, Xiaomi, OPPO and vivo all from a single access point. AVOW provided:
– Transparent fraud-free inventory across OEMs
– Centralized media buying and optimization
– A curated mix of mobile OEM partners tailored to Tripledot’s KPIs
– Unique placements combining display ads and dynamic preloads via Google PAI
– Expert consultation on targeting and optimization
This approach gave Tripledot full control, clear visibility and alignment with its performance goals.
Achieving Growth With Balance and Precision
What sets this Tripledot Case Study apart is the depth of engagement and efficiency. The goal was not just to grow fast but to grow smart.
- Campaigns outperformed EMEA targets by 20%
- Preload performance was 15% higher than other channels
- Incremental scalable UA in hard-to-reach markets
- Maintained strong quality-cost balance throughout
Thanks to AVOW’s OEM expertise, Tripledot scaled sustainably without compromising user quality.
Ready to Grow Your Game Like Tripledot?
This mobile gaming success story is a clear example of what is possible when gaming apps move beyond conventional UA channels and embrace the power of mobile OEMs. Whether you are focused on sustainable growth, quality installs or a diversified media mix AVOW has the expertise, reach and technology to help you succeed.
📈 From 20% above target in EMEA to 15% stronger preload performance, Tripledot’s results speak for themselves.
Want to unlock similar results for your gaming app?
Talk to our team today and discover how AVOW’s mobile OEM solutions can help you scale smarter and reach high-quality users.
Bonus: Behind the Apps Podcast Interview
Get more insights from Tripledot themselves.
Listen to Ben Barta, Senior Growth Manager at Tripledot Studios, share how AVOW helped scale UA, diversify their media mix and reach high-intent users through mobile OEMs on our Behind the Apps video podcast.