Beyond traditional paid ads: How to drive organic app installs and scale your app
Did you know that global advertising expenditure is projected to reach an impressive US$1,08…
5 Strategies to boost organic uplift for your mobile app
According to a study by Gartner, the commercial success rate of mobile apps in 2018 was a mere…
Seize the Shopping Season: A Global Holiday and Event Calendar for Mobile Advertisers in 2025
Preparation is key. And there is no better time to begin preparing for the year ahead than right…
From Black Friday to Diwali: Mobile OEM Advertising Tips for Every Market
The shopping season usually reaches its peak in Q3 and Q4 of the year. In India, major festivals…
Top 5 Mobile OEM Ad Formats to Boost Your Campaigns
There is an undue advantage to companies that use Mobile Original Equipment Manufacturer…
Beyond the App Store: How Mobile OEM Ads Can Drive Travel App Growth
In the fast-paced travel industry, standing out from competitors and reaching the right audience…
10 Tips to build the best travel app
A significant 76% of international travelers use travel apps that are designed to ease the burdens…
10 Benefits of using third party app stores
App developers have produced a total of 8.93 million mobile apps, and there have been a staggering…
Everything You Need to Know About Third-Party App Stores
Currently, there are more than 300 app stores around the world, and this number continues to…
Game On: Alternative App Stores vs Dynamic Preloads
The battle between app creators is heating up. Amid antitrust lawsuits against mobile tech giants,…