6 reasons why in-app ads should be an important part of your marketing mix
From push notifications to App Store Optimization (ASO), the modern mobile marketer pushes towards…
5 effective ways of acquiring new users for mobile apps
Competition among mobile apps is at an all-time high with 3739 new apps added to the Google Play…
User Acquisition Metrics: 13 important metrics you need to develop your marketing strategy
User acquisition metrics enable marketers to track performance and make strategic changes that…
Mobile User Acquisition Challenges: 7 critical questions you need to answer when developing your UA strategy
Mobile user acquisition is a critical component to a thriving mobile app. From paid advertising to…
Effective user acquisition strategy: 3 essential steps
Effective user acquisition strategy: 3 essential steps With several marketing channels to choose…
Your guide to different types of user acquisition models every marketer should know – and how AVOW can help
There are several different types of user acquisition models that can be used to build your mobile…
Meet the A-Team: Shermaine Teng, Director of Client Strategy
Ever wanted to learn more about the people behind AVOW? Our new blog series will give you a…