AVOW Unveils Mobile Gaming OEM Playbook to Help Marketers Scale Smarter and Win Big
We’re excited to announce the launch of Ready Player Win – the definitive Mobile OEM Advertising Playbook for Gaming Apps.
Built for growth leads, UA managers, and performance marketers in the gaming app space, this guide offers actionable strategies to help gaming apps scale installs and ROAS using mobile OEM inventory and alternative app stores.
But let’s be real for a second.
Scaling your gaming app in 2025 isn’t what it used to be.
CPIs are climbing. Tier-1 markets are maxed out. Privacy changes have nerfed traditional tracking. And your once-reliable UA playbook? It’s out of lives.
That’s why we created Ready Player Win – a modern mobile gaming OEM playbook with a retro feel, for unlocking performance through OEM channels, hitting global markets smarter, and staying ahead of the competition. Whether you’re building your first OEM campaign or optimizing for your next title drop, this guide gives you the cheat codes, insights, and firepower to grow faster – and smarter.
The Market’s Shifted. It’s Time to Hit Continue.
The mobile gaming world’s gone full turbo — and not everyone’s keeping up.
In 2024 alone, mobile games racked up 46.3 billion downloads, 5 trillion ad impressions, and more than 390 billion hours of gameplay. And with over 300,000 advertisers projected to compete in 2025, it’s no surprise that CPIs are rising, targeting options are shrinking, and channels are more saturated than ever.
Traditional UA platforms are showing their limits. Social and programmatic? Still important — but performance is harder to control, and standout inventory is increasingly out of reach.
But here’s the thing: growth hasn’t stopped — it’s just moved.
Untapped opportunities across SEA, LATAM, MENA, and beyond are waiting. You just need the right strategy to reach them.
That’s where this mobile gaming OEM playbook comes in.
Is This Playbook for You? (Spoiler: Yes.)
This guide is made for gaming marketers who are done button-mashing the same old UA channels and ready to level up with a mobile gaming OEM playbook.
Whether you’re scaling casual hits, midcore bangers, narrative epics, or hybrid genre-breakers, Ready Player Win will help you:
✅ Break free from the Google-and-Meta loop
✅ Gain a deeper understanding of the challenges and nuances of mobile game ad creatives and ASO trends
✅ Master UA across global Android markets – from SEA to MENA
✅ Tap into real-world strategies from studios already climbing the charts
If you’re ready to stop grinding and start scaling, this is your next move.
Booting Up: What’s inside the Playbook
Ready Player Win, AVOW’s mobile gaming OEM playbook is loaded with insights, power-ups, and short cuts for today’s UA challenges. Whether you’re just entering the OEM arena or optimizing your current campaigns, this playbook gives you the tools to scale like a pro.
- 📱 Global & regional gaming trends, monetization models, and platform shifts
- 📊 Genre-based breakdowns of Android market opportunities
- 🔍 Keyword and ASO guidance for regional app store engagement
- 🚀 OEM strategy deep-dive — from dynamic preloads to featured placements
- 💬 Real-world performance stories from gaming clients using OEM inventory
- 🧠 Expert insights from AppsFlyer, Huawei, MobileAction, Sensor Tower, Singular, SocialPeta, and Xiaomi
Whether you’re new to OEM advertising or fine-tuning an existing strategy, Ready Player Win gives you the edge you need to compete – and win.
What Is OEM Advertising, and Why Should You Care?
Mobile OEMs like Xiaomi, OPPO, vivo, and Transsion give you access to the device itself. That means:
- Preloaded app placements using Dynamic Preloads
- Featured store positions
- Push notifications and smart banners
- On-device recommendations
These placements are brand-safe, privacy-friendly, and give your campaign high visibility with high-intent users – especially in markets where other UA channels are maxed out or underperforming.
If you’re looking to understand and leverage these opportunities, this mobile gaming OEM playbook from AVOW explains how to use OEM advertising effectively to reach untapped audiences and scale your gaming app.
With AVOW, you gain access to 11 major OEMs and 1.5 billion daily active users – with the control, transparency, and targeting you need to perform at scale.
From Installs to Impact: Why This Playbook Matters
Chasing volume without performance? That’s a one-way ticket to burnout.
Ready Player Win shows you how OEM advertising drives retention, scale, and ROI — helping you build sustainable growth without guesswork.
“What you won’t find here is theory,” said Robert Wildner, CEO and Co-Founder of AVOW about this mobile gaming OEM playbook. “It’s a hands-on guide for app marketers. Mobile OEM advertising remains one of the most underutilized levers in mobile growth – and this guide shows how to pull it effectively.”
Ready to Scale Smarter? Start Here.
Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps is now available. If you’re looking to scale installs, improve ROAS, and access untapped user bases, this guide is for you.
👉 Download the Playbook – Tap to Start
Quick Gaming Playbook FAQ
1. What is mobile OEM advertising?
Ads delivered directly through phone manufacturers like Samsung, Xiaomi, OPPO, vivo, Transsion and others – beyond traditional app stores.
2. Who should use this mobile gaming OEM playbook?
UA and growth marketers at gaming studios of any size looking to scale smarter.
3. Is OEM traffic high quality?
Yes – placements reach high-intent users with strong retention and ROAS.
4. What are dynamic preloads?
Apps displayed during device setup as an optional install – smarter than static pre-installs.
5. What other industries does AVOW support?
Most major app categories other than Gaming, including Fintech, Dating, E-commerce, Streaming, Health, Education, Mobility, Food & Delivery, Travel, and more.
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