If you are an app marketer today, you are likely feeling the same pressure as everyone else. The cost of acquiring users on social and search platforms continues to rise, while performance slowly erodes. Users are tuning out because they’ve seen every ad format a thousand times, and standing out on the App Stores feels almost impossible.
The result? Even great brands are paying more and more for less and less.
At AVOW, we believe it is time to escape the “rising-cost, shrinking-returns” trap of the duopoly. That is why we are thrilled to announce the launch of our latest resource: the Mobile OEM Advertising Guide 2026.
The Third Pillar of App Growth
For years, marketers have relied heavily on two main pillars of search and social for user acquisition. But as those channels reach saturation, a third pillar has emerged: Mobile OEM Advertising.
Our new guide is designed to demystify this ecosystem. It moves beyond theory to show you, in practical terms, how to leverage partnerships with the world’s leading smartphone manufacturers, including Samsung, Xiaomi, Huawei, OPPO, Vivo, Transsion, and Honor.
This isn’t a niche channel anymore. Mobile OEMs offer access to over 1.85 billion daily active users, covering approximately 86% of the global Android market.
What You Will Find Inside
We built the Mobile OEM Advertising Guide 2026 to be a hands-on manual for your 2026 strategy. Whether you are looking to drive aggressive performance or build long-term brand awareness, this guide covers the HOW, WHERE, and WHY of OEM growth.
Here is a sneak peek at what is included:
- The Global Landscape: We break down the market share and user demographics for every major OEM, from Samsung’s dominance in Europe and LATAM to Transsion’s stronghold in Africa.
- Beyond Standard Banners: Discover ad formats that don’t exist on other platforms. Learn how to use Dynamic Preloads to reach devices before they are set up, or Minus-One Screen placements to reach users in a “lean-in” mindset.
- Performance Benchmarks: We explain why OEM channels consistently achieve approximately 30% lower CPA than traditional app store marketing, and how to shift your measurement focus from simple installs to ROAS and LTV.
- Real-World Success Stories: Read how brands are already winning. For example, see how the fintech trading platform Exness achieved a staggering 1000% ROAS and how the gaming studio Funvent achieved a Day 7 retention rate of 8.5%.
Why Now?
As we head into 2026, the battle for user attention is only getting fiercer. The Mobile OEM Advertising Guide 2026 offers a path to a brand-safe, fraud-free environment where you can reach untapped users directly on their devices.
If you are ready to diversify your mix and unlock incremental growth, this guide is your starting point.
👉 Access the Mobile OEM Advertising Guide 2026 Here
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