In an exciting development that’s set to redefine how apps are distributed globally, AVOW and HONOR, one of the world’s fastest-growing smartphone brands, have joined forces. This new partnership unlocks Google Play Auto Install (PAI), aka Dynamic Preloads, enabling app marketers to reach new HONOR users right from the start, during their device setup.
What Exactly Are Dynamic Preloads?
Dynamic Preloads allow apps to be installed seamlessly during the initial smartphone setup (the Out-Of-Box Experience). This means users discover new apps effortlessly as they unbox and set up their new HONOR devices. Through this partnership, AVOW enables app developers to launch campaigns directly on HONOR devices, providing high performance, seamless integration, and privacy-compliant app installs directly from Google Play, with no additional SDKs or custom app builds necessary.
A Win-Win for App Marketers
This is a game-changing opportunity, as this collaboration with HONOR opens new doors for app developers who are tired of the limitations posed by traditional app stores. HONOR’s rapid international growth, especially in key markets such as Europe, MENA, LATAM, APAC, and Eurasia, provides a fantastic opportunity to scale user acquisition effectively and transparently.
“This is a major milestone in our mission to help app developers go beyond the mainstream duopoly,” said Robert Wildner, CEO and Co-founder of AVOW. “HONOR’s global reach and growth trajectory make this partnership a powerful opportunity for brands and app developers to scale user acquisition with precision, transparency, and measurable results.”
Here’s why app marketers should be excited:
- Broad Global Reach: With HONOR expanding rapidly around the world, brands can now tap into emerging and established markets, connecting with users across diverse regions.
- Easy and Efficient: The integration allows up to 16 apps to be preloaded on each device, creating plenty of opportunities for visibility without complicated processes.
- Pay-for-Performance: The performance-based CPA model means advertisers only pay for actual installs, ensuring cost-effective and measurable user acquisition.
HONOR and AVOW: A Partnership Built for Growth
“AVOW has long been a pioneer in the OEM advertising space, with a proven track record of innovation, integrity, and global execution,” said Liming An, Head of International Ecosystem Development. “As we expand HONOR’s footprint across international markets, we’re proud to collaborate with a trusted partner like AVOW, whose deep expertise and commitment to performance make them the ideal commercialization partner for our Dynamic Preload offering.”
HONOR’s strategy of targeting Europe as a key secondary market and appealing to mid-to-premium smartphone users further highlights the potential of this partnership. AVOW’s cutting-edge solutions ensure that marketers can engage users at the perfect moment, right when they first turn on their devices.
AVOW’s Long Partnership History
Our ethos is built on partnership and collaboration. Our partnership with Honor is the latest in our long line of successful collaborations, each building on our mutual strengths. Here is a timeline of our partnerships, awards, and recognitions.
Time to Unlock the Honor Opportunity
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