The AppsFlyer Performance Index 2025 marked a significant milestone this year: the 10th anniversary of the industry’s standard report card for mobile media performance.
AVOW’s Direct Recognition: Proven Quality and Global Reach
As an AppsFlyer Premier Solutions Partner, AVOW achieved strong rankings in key growth areas, confirming its pivotal role in connecting marketers with high-quality users:
Overall Non-Gaming Global Category: AVOW secured a high ranking, demonstrating its ability to deliver quality users across all non-gaming verticals on a worldwide scale.
Life & Culture Category for the LATAM Market: The strong placement here highlights AVOW’s regional expertise in the high-growth Latin American market.
Contextual Strength: This success follows AVOW’s history of top-tier results, including securing a Top 3 position in the Global Finance category of a prior AppsFlyer Performance Index.
The AVOW Model: Driving Transparency and OEM Success
The high rankings achieved by AVOW’s OEM partners are a direct result of our unique and transparent model that benefits both the OEM and the advertiser.
Today’s advertisers demand complete transparency about their traffic sources. That is why AVOW acts as a one-stop solution for OEMs, helping advertisers scale directly on device inventory, which is known to be fraud-free.
Our strategic partnership with AppsFlyer ensures that attribution is clear, clean, and direct.
In this transparent model:
- The strategy, optimization, and execution of campaigns are handled by the expert AVOW team.
- The dashboard “credit” often goes directly to the OEM – the real source of the inventory – which is the true source of their growth.
- We embrace this model. True transparency means empowering the advertiser to see the genuine source of their growth, while our OEM partners receive the correct credit for their powerful, on-device inventory.
Partner Spotlight: Excellence Across the AppsFlyer Performance Index 2025
Congratulations to our incredible OEM partners – including Xiaomi, Huawei, OPPO, and vivo, whom we have worked with for many years – and the forward-thinking advertisers who are scaling with us. We are proud to be one of the engines behind your success!
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1. Xiaomi (Mi Ads): Deep Dive into Non-Gaming Success
Xiaomi (Mi Ads) showcased impressive depth in the AppsFlyer Performance Index 2025, securing a remarkable 15 total rankings across diverse categories, with particularly strong placements in the Global Non-Gaming and Finance segments.
- Top Performance: Secured a top Rank 2 in Personal Loans – Non-Gaming – APAC.
- Key Android Rankings: All Categories – Non-Gaming – Global (Rank 9), Finance – Non-Gaming – Global (Rank 6).
2. OPPO: Diverse Success in Gaming and Non-Gaming
OPPO demonstrated exceptional performance, achieving a strong total of 11 rankings. Their success was diverse, spanning numerous categories including high placements in Global Gaming, Non-Gaming, and Casual Gaming segments across regions like EMEA and APAC.
- Key Android Rankings: All Categories – Gaming – Global (Rank 20), Casual – Gaming – Global (Rank 17), All Categories – Non-Gaming – Global (Rank 10).
3. vivo: Excelling in Asia-Pacific (APAC) Non-Gaming
vivo secured 9 rankings in the AppsFlyer Performance Index 2025, excelling in the Asia-Pacific (APAC) Non-Gaming market with high placements in Finance and Personal Loans.
- Top APAC Placements: Finance – Non-Gaming – APAC (Rank 3), Personal Loans – Non-Gaming – APAC (Rank 5).
- Gaming Strength: A strong presence in the Match and Casual Gaming categories.
4. HUAWEI: Strong Non-Gaming Presence
HUAWEI Ads secured 5 strong rankings. They demonstrated strong performance in Non-Gaming categories across Global, EMEA, and APAC, with notable success in E-Commerce and Life & Culture.
- Key Android Rankings: All Categories – Non-Gaming – Global (Rank 11), E-Commerce – Non-Gaming – EMEA (Rank 8), Life & Culture – Non-Gaming – APAC (Rank 7).
A Decade of Trust and Transparency
The AppsFlyer Performance Index 2025 is more than just a celebration of performance; it’s a testament to the power of transparency and quality in the mobile advertising ecosystem.
The strong, diverse rankings achieved by AVOW and our esteemed OEM partners – Xiaomi, OPPO, vivo, and HUAWEI -confirm that our unique, on-device inventory model is the future of mobile growth. We are proud to connect forward-thinking advertisers with the high-quality, fraud-free traffic they need, while ensuring our OEM partners receive the credit they rightfully deserve.
Our success in key areas like Global Non-Gaming and specialized regional markets like LATAM’s Life & Culture category underscores our commitment to delivering both scale and precision.
Ready to Scale Your Growth with True Transparency?
Join the ranks of successful advertisers who are leveraging AVOW’s expert strategy, execution, and unparalleled access to premium, on-device inventory. Contact our team today to discover how our transparent, OEM-direct model can become the engine for your next era of high-quality user acquisition.
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