Mobile OEMs Mobile OEM Advertising How to measure reach for mobile OEM advertising? Mobile advertising is projected to hit $447 billion by 2025—yet most app marketers are still overlookin... Read more
Mobile OEMs Industry Insights Targeting high-intent users with mobile OEM ads: What reach means for retention In the hyper-competitive world of mobile apps, merely acquiring users is no longer enough. Every app mark... Read more
Events AVOW News Get Ready for MWC: Innovation, Apps, and the Hottest Party in Town! The countdown to Mobile World Congress (MWC) is on, and we’re bringing the ultimate mobile experience t... Read more
OTT and Streaming User Acquisition Industry Insights 5 Proven Strategies to Monetize Your OTT App and Drive Revenue The rapid expansion of the internet-driven, multi-device ecosystem has fundamentally reshaped how we cons... Read more
Health and Fitness User Acquisition Mobile OEM Advertising Why OEM Partnerships Matter for Fitness App Visibility The fitness industry is undergoing a phenomenal digital transformation, propelled by the rise of smart we... Read more
Health and Fitness Industry Insights 10 Essential Features Every Successful Health and Fitness App Needs The fitness industry is currently in the midst of a digital revolution, with the global fitness app marke... Read more
Industry Insights The Wellness Boom: How Health and Fitness Apps are Reshaping Lifestyles The global wellness economy has undergone a seismic shift—a significant, rapid transformation—from a ... Read more
OTT and Streaming App Growth Industry Insights How to Boost Engagement and User Retention in OTT Apps In the fiercely competitive streaming landscape of 2025, simply launching an OTT app is just the beginnin... Read more
Mobile OEM Advertising OTT and Streaming Industry Insights Why OEM Placements Are a Game-Changer for App Installs and OTT App Visibility The mobile landscape is an increasingly saturated and expensive battleground. For app marketers and devel... Read more
