Mobile OEMs Mobile OEM Advertising How to measure reach for mobile OEM advertising? Mobile advertising is projected to hit $447 billion by 2025—yet most app marketers are still overlookin... Read more
Mobile OEMs Industry Insights Targeting high-intent users with mobile OEM ads: What reach means for retention In the hyper-competitive world of mobile apps, merely acquiring users is no longer enough. Every app mark... Read more
Events AVOW News Get Ready for MWC: Innovation, Apps, and the Hottest Party in Town! The countdown to Mobile World Congress (MWC) is on, and we’re bringing the ultimate mobile experience t... Read more
E-Commerce Mobile OEM Advertising Industry Insights The Ultimate Guide to Scale Quick Commerce and E-Commerce Apps in a Mobile-First World The digital retail landscape is in constant motion, with consumer demands for speed and convenience redef... Read more
OTT and Streaming Industry Insights The Streaming Revolution: How OTT Apps Are Redefining Entertainment The global OTT market is not just growing, it’s skyrocketing. By 2025, it’s projected to reac... Read more
E-Commerce Industry Insights 10 E-Commerce and Quick Commerce Trends To Watch Out for in 2025 As per experts, online retail revenue will soon surpass $6.8 trillion by 2025. The e-commerce landscape i... Read more
Mobile OEMs E-Commerce Mobile OEM Advertising Industry Insights How To Leverage Seasonal Advertising To Scale Your App Growth and Revenue Across the world, online holiday sales in 2024 totaled $1.2 trillion, based on information from the softw... Read more
E-Commerce Industry Insights Converting App Installs to Loyal Buyers: 10 Retention Strategies That Work A high customer retention rate is essential for a business’s long-term health, as it’s signif... Read more
E-Commerce Mobile OEM Advertising Beyond the App Store: How Mobile OEM Ads are Redefining App Visibility Today, app launch campaign costs range somewhere between $5,000 and $100,000. The mobile app landscape is... Read more
