Boiling Hot: It’s a DMA Summer
This article was originally published on LinkedIn. Robert Wildner, CEO of AVOW discusses how the EU's Digital Markets Act (DMA) has significantly reshaped the digital landscape by breaking Google and Apple’s monopoly on Europe’s mobile app economy, enabling alternative app stores, and offering consumers more choices, while facing ongoing challenges and scrutiny, particularly with Apple's compliance issues.
Photo by Rodion Kutsaiev on Unsplash
For the great 18th-century German thinker Hegel, the passage from ignorance to wisdom occurs imperceptibly, like an owl flying “by night.” So when people say that “things don’t change overnight,” I often frown. Of course, they do! Just look at the EU’s Digital Markets Act (DMA). Having launched in March, its achievements thus far include: ending Google and Apple’s stranglehold on Europe’s mobile app economy; allowing alternative app stores on Android and iOS; empowering third parties to advertise their services in-app, and giving consumers greater choice over which apps come preloaded on their new phones.
Still not convinced the DMA has achieved much? You might want to continue reading this update, as June was another bumper month for the DMA. From the EU flexing its legislative muscles to the first wave of alternative app stores and the trend for DMA-style legislation elsewhere in the world, the summer sun brought with it textbook examples of how the EU’s flagship antitrust law is reshaping the digital landscape.
Once bitten, twice shy? Apple's European Woes Mount
The biggest story in June is that the European Commission (EC) ruled that Apple breached the DMA by preventing “app developers from freely steering consumers to alternative channels for offers and content.”
Specifically, the EC’s preliminary investigation, launched in March, found that the iPhone manufacturer had obstructed developers from doing so in three ways:
- i) by stopping them from promoting their services within Apple App Store apps;
- ii) by only allowing third-party apps to promote their services via website “link-outs,” iii) by charging developers prohibitive fees.
Apple now has 12 months to put things right. If not, it could face a fine of up to 10% of its global revenue.
Additionally, the EC also announced that it is launching a separate investigation over concerns that Apple’s new fees for third-party developers and alternative app stores, including its Core Technology Fee, don’t meet Europe’s standards.
Given that the Silicon Valley giant is defending itself against antitrust charges in the US as well, things are not looking good for Apple. Moreover, this move by the EC should also quell fears that the EU won’t enforce its rules. The question is, will Apple learn from this or continue to defy Europe? Only time will tell.
Photo by Gilles Lambert on Unsplash
Up and Away: the DMA’s Triumph Continues
While the sunny weather here in Berlin has been hit-and-miss, the DMA’s fortunes have been consistently good. In June, the Verge reported that four new alternative app stores launched on Apple's App Store. These included AltStore Pal, SetApp Mobile, Mobivention, and Aptoide, an app store based in Lisbon, Portugal, which began its iOS journey with a gaming-specific version of its store.
Like Altstore and SetApp, Aptoide has attempted to alleviate the burden of Apple’s fees, in their case, by transferring the cost (50 cents EUR per installation of its app store) to developers charging for in-app purchases. It’s an innovative scheme, but ultimately a sticking plaster for Apple’s fees—an issue the EU will hopefully resolve. Nevertheless, this influx of alternative app stores on the iPhone’s ecosystem is a significant improvement for developers.
The other good piece of news last month was that, despite industry scaremongering about the legislation, the DMA hasn’t hampered the tech sector’s revenues. According to a report by the investment bank Evercore, Apple’s EU App Store revenue increased by 28% in March and 22% in April. Of course, as Quartz notes, if the EU legislates against Apple’s fees, things could change. But overall, the outlook on the DMA is positive, even if Tim Cook’s company has chosen to delay the rollout of AI-features for its phones until early next year due to the DMA’s “interoperability requirements.”
Photo by NordWood Themes on Unsplash
The Butterfly Effect: the EU’s Antisteering Laws Spread their Wings
As I’ve noted in previous blogs, the DMA’s global popularity has increased, with both Brazil and the UK looking to adopt their own versions. Well, last month, the British parliament finally passed its anti-monopoly legislation, which will come into force this fall. As a result, commentators both for and against have begun offering interesting perspectives on the subject, looking to the DMA’s perceived successes or failures in Europe as a means of gauging its suitability elsewhere.
In Competition Policy International’s study of the UK’s DMA, for instance, the authors examine how Apple has reacted to the EU’s DMA, noting the various ways in which the company has attempted to wriggle out of complying with these rules by citing “security concerns.” Conversely, this report from TechPolicy assesses the transferability of the DMA to Brazil and analyzes concerns in Europe that either the EU doesn't go far enough or will stifle innovation.
While these excellent perspectives offer food for thought, they also reflect a common trend in DMA-related discourse, which tends to forget the most important thing: the consumer. As Tan Eroğlu at Emerging Europe argues, while breaking up monopolies in the digital economy is imperative everywhere, the priority really should be giving phone and app users greater choice—exactly what the DMA has so far delivered!
And that’s it for another month. See you in August.
— Robert.
This article was originally published on LinkedIn.
Mobile OEM Ads vs. Traditional Mobile Advertising: Which is Right for Your Strategy?
Mobile advertising has quickly become an essential strategy for businesses aiming to capture user attention and drive engagement in today's fast-paced digital environment. However, finding an effective mobile strategy can be challenging with so many advertising options available.
This article compares mobile OEM Ads (Original Equipment Manufacturer ads) against more conventional forms of mobile advertising to help you select the method that best meets your marketing goals.
Understanding mobile OEM ads
OEM ads provide an engaging form of mobile advertising. These ads are integrated directly into user experience because they are preinstalled on a mobile device or appear as native advertisements within the systems' user interface. As a result, these ads can bring maximum exposure and increase engagement rates.
Common formats for OEM Ads include apps preinstalled on a device, system prompts, and push notifications. Because OEM ads blend well with user experience, they boost engagement rates, which, in turn, helps build brand visibility and conversions.
Understanding traditional mobile advertising
Traditional mobile advertising refers to all the kinds of different ads that are displayed within mobile applications or browsers, such as in-app ads, banner ads, video ads, and interstitial ads.
These ads rely heavily on user behavior data that app stores collect for targeting. These advertisements are then delivered through various platforms and ad networks. While conventional ads such as the ones mentioned above offer flexibility and reach, their presence could potentially cause user ad fatigue and can also lead to frustration among them.
Key differences between mobile OEM ads and traditional mobile advertising
1. Visibility and engagement
Mobile OEM ads: Since these ads are seamlessly integrated with the device UI, they are highly visible. Users will naturally encounter these advertisements during their regular device interactions. As a result, they have more visibility and engagement.
Traditional ads: Visibility depends entirely on app usage and placement. Some ad formats, such as video ads, can draw immediate attention, while some banner ads could go easily unnoticed.
2. User experience
Mobile OEM ads: OEM Ads are designed to be less intrusive, providing an enhanced user experience by seamlessly blending into user activity. Their presence decreases disruption from other activities that might otherwise cause interruption.
Traditional ads: Traditional ads can be intrusive and frustrating for users, causing increased ad fatigue and disrupting user experiences.
Image by Niek Verlaan from Pixabay
3. Targeting and personalization
Mobile OEM ads: These ads take advantage of device data for more precise targeting and personalization, making ads more relevant for users.
Traditional ads: In contrast, traditional Ads use user behavior data. Their targeting may still be effective. However, they are possibly less precise than mobile OEM Ads.
4. Cost and ROI
Mobile OEM ads: These ads tend to be more costly because they get the best results possible, such as increased visibility, and can boost engagement. Since there is a potential for a very high return on investment (ROI), the pricing can be easily justified.
Traditional ads: The amount you spend on the ads depends entirely on the ad format you pick and the reach. While they might be less expensive when compared to OEM ads, their engagement rate might not come close to what Mobile OEM advertising offers.
5. Implementation and management
Mobile OEM Ads: Implementation of these ads requires close collaboration with OEMs and is definitely more complex when we talk about the integration process. You will need the assistance of experts.
Traditional ads: These ads are easier to set up using existing networks and platforms, making them accessible to businesses of all sizes.
Benefits of mobile OEM ads
High engagement: Mobile OEM ads see high engagement due to their seamless integration into devices' user interface (UI).
Brand visibility: One of the reasons why mobile marketers pick this option is because these ads can help boost brand visibility.
Reduce ad fatigue: These ads help maintain an enjoyable user experience by being less intrusive, thus decreasing ad fatigue risks.
Benefits of traditional mobile advertising
Wider reach: Traditional ads can help you reach a broader audience by using various apps and different platforms.
Flexible advertising options: Because there are various ad formats and targeting options to choose from, marketers enjoy full flexibility when it comes to picking options that are apt for them to reach different campaign goals.
Ease of Use: Setting up traditional ads is straightforward with all the tools and ad networks that are available today.
When to use each type of advertising?
Use cases of mobile OEM ads
New app launches: Mobile OEM ads provide excellent coverage when it comes to new app launches due to their high level of visibility and engagement with viewers.
Targeting: They're also ideal for campaigns that are designed specifically to target specific device users.
Building long-term brand recognition: Mobile OEM ads play an integral part in long-term brand building because they are present on a user's device.
Use cases for traditional mobile ads:
Running short-term campaigns: They are best for short-term promotions and offers.
Reaching a broader audience: These ads can be quite effective, especially when app developers and mobile marketers want to target a wider audience across different platforms.
Testing different formats and strategies: Marketers who need help determining which ad format or strategy is right for them can experiment with various formats and models to see which one is getting them the best results.
Conclusion
Both mobile OEM ads and traditional mobile ads possess distinct strengths that meet specific marketing objectives. OEM ads, however, provide greater exposure and engagement, making them perfect for high-impact campaigns, while traditional ads provide flexibility and reach, which are ideal for diverse campaign goals.
By understanding the key differences and benefits between them, you can select an approach that best enhances your mobile ad efforts.
Get our comprehensive guide to Mobile OEM Ad Formats today to revolutionize it and implement this marketing technique into your advertising plan to reap outstanding returns.
Ultimate Guide to Building and Marketing a Travel App
In today’s digital era, travel apps have become essential tools for millions of travelers seeking convenience and efficiency. With the increasing reliance on mobile technology, developers face the challenge of creating applications that not only cater to users' needs but also stand out in a crowded marketplace. From business travelers to adventure seekers, each user segment has unique requirements, making it vital to understand their preferences and pain points.
This guide provides:
- Key strategies for building a top-tier travel app
- Focusing on essential features such as intuitive user experiences
- Real-time updates
- Multi-language support
By integrating these and other vital elements, developers can create apps that enhance the travel experience, streamline the booking process, and foster community engagement through social sharing. In a fiercely competitive landscape, delivering an exceptional app is crucial for attracting and retaining users. Join us as we explore the critical factors that will help you craft a travel app that not only meets but exceeds user expectations.
What are effective marketing strategies to grow your travel app?
In 2023, over 850 million individuals utilized travel apps, emphasizing the necessity for effective marketing strategies to stand out in a competitive market. With international tourist arrivals nearly matching pre-pandemic levels, travel app developers must act quickly to capitalize on early booking trends.
Q4 is crucial
One crucial strategy is to optimize your app in Q4. This period is pivotal for attracting users who are planning trips for the New Year, as they account for a significant portion of early bird bookings. By focusing on app performance and user experience, you can ensure that potential travelers encounter a seamless interface that encourages downloads and reservations.
Personalized messages
Another effective approach is to leverage in-app messaging, which can significantly drive engagement. Users who receive personalized messages within the app show 131% higher engagement levels.
Tailor messages using the booking history
Targeting users with tailored messages based on their previous searches or booking behavior can enhance their experience and increase conversion rates.
Personalized messages
Personalized in-app messages are a highly effective strategy for boosting user engagement. Research shows that users who receive these messages exhibit a 131% increase in engagement levels.
The power of social proof
Building trust is essential, and incorporating social proof can help achieve this. Research shows that 92% of consumers are hesitant to purchase from apps that do not have customer reviews. Including testimonials and ratings can reassure potential customers and enhance user confidence in your app.
Implementing these marketing strategies will position travel apps for success in 2024, making it essential for developers to act promptly and strategically.
Learn more about "7 Effective Travel App Marketing Strategies."
Photo by ian dooley on Unsplash
How to successfully onboard users to your app?
In the fiercely competitive travel app market, customer retention is critical. The U.S. alone experiences $168 billion in annual costs due to customer churn, underscoring the importance of retaining app users post-download. Brands must go beyond initial downloads to create long-term value for users. This requires a mix of personalization, seamless experience, and engagement techniques tailored to travelers' evolving needs.
Personalized onboarding
Personalized onboarding is essential for boosting customer retention. By crafting a tailored experience from the start, businesses can engage customers more effectively and help reduce churn rates. A customized journey addresses individual needs, fosters loyalty, and builds deeper connections with the brand. Incorporating feedback during onboarding also allows for continuous improvement, ensuring customers feel valued and understood. In short, a strong, personalized onboarding process is crucial for maintaining lasting customer relationships.
Use data
Travel apps that use data to enhance user experiences based on preferences and past interactions can drive loyalty, as demonstrated by companies like Airbnb, which customizes its onboarding process to increase user connection and retention.
Alert customers of the best deals
Seasonal campaigns, especially for early Q1 bookings, are another retention strategy. By preparing apps and campaigns in Q4, developers can capitalize on high booking periods when travelers are most active. Apps like Hopper boost engagement with push notifications during peak booking seasons, reminding users of travel deals and helping them take advantage of favorable rates.
Leverage strategic partnerships
Finally, strategic partnerships within the travel ecosystem, such as combining flights and hotel bookings, add convenience and increase app stickiness.
KAYAK’s integrations for trip planning streamline the travel process, helping users complete multiple bookings without leaving the app.
Learn more about "Navigating Post-Download Success: Retaining Users in a Competitive Travel App Market."
Photo by Samsung Memory on Unsplash
What are some emerging trends in travel app marketing?
To keep pace with evolving traveler expectations, travel app marketers are focusing on innovative strategies to elevate user engagement and differentiate themselves in a crowded market. Here are a few of the most impactful trends driving the future of travel app marketing.
Artificial Intelligence
One of the strongest trends is personalization through Artificial Intelligence (AI). Currently, 82% of marketers believe AI improves customer experiences, allowing travel apps to deliver customized recommendations, promotions, and itineraries that reflect each user’s preferences. For example, AI algorithms can track a user’s past destinations to suggest tailored trip ideas or local attractions. By increasing relevance, AI-powered personalization significantly boosts engagement and loyalty, as users feel the app genuinely understands their needs.
Influencer partnerships
Influencer partnerships are another powerful trend, with 75% of consumers consulting social media before making travel purchases. Collaborating with travel influencers allows brands to reach niche audiences authentically. When influencers share their travel experiences, their followers view these insights as genuine endorsements, creating stronger connections with the app’s brand. Additionally, influencer-generated content fosters authenticity and trust, which is especially valuable in the highly competitive travel industry.
Sustainability
Sustainability is also an emerging priority, as nearly 50% of consumers now consider eco-consciousness a key purchasing factor. Travel apps can meet this demand by offering sustainable travel options, carbon tracking features, and support for local conservation efforts.
Highlighting these aspects helps align the brand with environmentally conscious travelers and encourages repeat engagement.
Incorporating these trends—AI personalization, influencer partnerships, and sustainability—into travel app marketing strategies enables brands to attract more users and foster loyalty.
Learn more about "Top 5 emerging trends in travel app marketing."
What are some of the best user retention and engagement strategies?
In the rapidly growing travel app market, where the average income per download is set to rise by over 21% from 2023 to 2027, retaining users is essential to capitalize on this growth. User retention in travel apps not only boosts customer lifetime value but also leads to repeat usage, higher engagement, and increased profitability.
Photo by Anete Lūsiņa on Unsplash
Leverage the power of gamification
Beyond attracting users, building loyalty through effective retention strategies is essential for sustained app success. One approach to improve user engagement is incorporating gamification, as apps that use gamified elements report a 300% boost in loyalty.
Reward systems, such as points, badges, or seasonal challenges, encourage users to return and engage frequently. For example, travel apps that offer points for booking or referrals increase their active user base while driving organic growth.
Push notifications to boost engagement
Another powerful strategy is using smart, well-timed push notifications to drive engagement. Studies show that effective notifications can increase app engagement by up to 88%. Travel apps can leverage this by sending users relevant reminders, such as trip updates, check-in details, or personalized discounts. Timing is critical to ensuring these notifications add value without being intrusive.
In-app support elevates your brand
In-app support also strengthens retention, with users who experience responsive customer service being 38% more likely to recommend the app. Travel apps that provide features like live chat or AI-driven customer support keep users assured that help is available anytime, fostering a sense of reliability and trust.
Reward users with a loyalty program
Finally, loyalty programs further reinforce retention, with repeat customers generating 65% of a company’s revenue. Rewards like points and exclusive offers motivate users to keep booking through the app.
For travel apps, combining gamification, timely communication, support, and loyalty incentives can turn casual users into devoted advocates.
Learn more about "7 Strategies for User Retention and Loyalty in Travel Apps."
How does Mobile OEM advertising help in boosting travel app growth?
As app stores reach peak saturation, mobile OEM advertising has emerged as a strategic route for travel apps seeking visibility and growth. With 2.3 million apps on Google Play and over 1.8 million on the Apple App Store, standing out in a crowded app marketplace can be a daunting task.
Benefits of mobile OEM advertising
Mobile OEM advertising bypasses this competition by offering travel apps direct access to users at the device setup stage, enabling brand visibility from day one. Significant players like Xiaomi, Huawei, and OPPO offer app recommendations through Dynamic Preloads, which bring travel apps directly to users as they set up their devices. This approach significantly increases the likelihood of downloading without competing for attention within crowded app stores.
Step into new markets
Reaching untapped markets is another crucial advantage for travel brands. The vast user base of OEM platforms, particularly in high-growth regions like Asia and Africa, enables travel apps to capture attention in areas with fewer traditional app store dependencies. Its targeted access supports localized ad delivery, ensuring campaigns are relevant to specific cultural and regional needs. For example, promotions tailored to Southeast Asia can highlight region-specific travel deals, driving engagement with a relevant audience.
Good ROI
Additionally, mobile OEM ads often reduce acquisition costs, benefiting from lower competition and cost-per-install pricing models. These ads can deliver substantial ROI, making them a valuable tool for smaller brands or startups seeking cost-effective user acquisition solutions.
Scale up with analytics
Furthermore, the seamless integration of app analytics and advanced fraud protection systems on OEM platforms empowers marketers to optimize campaigns safely, leveraging real-time data without risking brand integrity.
Discover how mobile OEM advertising can enhance visibility and growth for your travel app, bypassing traditional app store limitations.
Learn more about "Beyond the App Store: How Mobile OEM Ads Can Drive Travel App Growth."
Photo by Sean Oulashin on Unsplash
Top tips to follow if you want to build the best travel apps
With 76% of international travelers relying on travel apps, it’s clear that seamless digital experiences are essential in today’s travel landscape. To create an exceptional travel app that stands out in a crowded market, developers need to focus on both user experience and functionality.
Target audience is crucial
Understanding the target audience is essential. Tailoring features for specific groups, like streamlined booking for business travelers or local recommendations for leisure tourists, ensures that the app resonates with its users. TripActions, for instance, caters to corporate users with tools like expense tracking and real-time support, setting a standard in customization.
User Experience
User experience (UX) also plays a pivotal role in app retention. A smooth, intuitive UX can drive higher engagement and ease user navigation across devices. Additionally, offering real-time updates on bookings, flight statuses, and alerts keeps users informed, enhancing their experience and building trust in the app's reliability.
Offline functionality
Another critical aspect worth emphasizing is offline functionality. Enabling users to access essential information such as itineraries, maps, and local guides without an internet connection can be incredibly valuable, especially for travelers venturing into remote areas or during flights.
This feature ensures that users remain informed and organized and alleviates the stress that often accompanies uncertain connectivity.
For example, having offline access to maps allows travelers to navigate unfamiliar territories confidently, while accessing itineraries ensures they don’t miss critical connections or activities. Furthermore, integrating local tips and recommendations that can be downloaded earlier enhances the travel experience, making it more seamless and enjoyable.
In today’s world, where connectivity can be sporadic, providing reliable offline resources allows users to stay on track and focused on what truly matters—exploring new destinations and creating lasting memories.
Overall, developers can create travel apps that truly elevate the travel experience by prioritizing customization, seamless UX, real-time updates, offline accessibility, and AI-driven personalization.
Learn more about "10 Tips to Build the Best Travel App."
Conclusion
Crafting an outstanding travel app is an intricate process that requires a blend of user-centric design and advanced technological features. Emphasizing the importance of personalization, security, and seamless functionality can significantly enhance user satisfaction and loyalty. As travelers seek more comprehensive solutions for managing their journeys, the ability to provide real-time information, offline access, and integrated booking options becomes essential.
Moreover, fostering community through social sharing capabilities can enrich the user experience, encouraging connections among travelers and enhancing engagement.
By implementing the above-discussed strategies, your app can stand out in a competitive landscape and become an indispensable tool for travelers.
Take the next step in revolutionizing the travel experience by applying these insights—your app's success is just around the corner!
Take your travel app's potential to the next level with AVOW! Our innovative mobile advertising solutions are designed to help you reach your target audience effectively, enhance user engagement, and drive growth. With AVOW, you can seamlessly integrate tailored advertising strategies that cater to travelers' needs and preferences.
Don't miss out on the opportunity to transform your travel app into a market leader. Contact us today to learn how AVOW can elevate your app experience and maximize your reach!
Beyond the App Store: How Mobile OEM Ads Can Drive Travel App Growth
In the fast-paced travel industry, standing out from competitors and reaching the right audience can be a tall order. Traditional app stores, though powerful, are saturated with thousands of travel apps competing for user attention. As travel app developers look for innovative ways to get noticed, mobile Original Equipment Manufacturers (OEMs) have become game changers. But the only catch is that you need to use the right and the best app marketing services such as mobile OEM experts to leverage this medium.
As of August 2024, the Google Play Store had approximately 2.3 million apps. By 2024, the Apple App Store will feature approximately 1.81 million applications, including 472,000 games. By leveraging OEM advertising, travel brands can bypass the crowded app store environment and put their apps directly in front of potential users the moment they pick up a new device.
With prominent OEMs like Xiaomi, Huawei, OPPO, and Vivo expanding into their own app stores and ad platforms, mobile marketers now have a fresh way to tap into emerging markets, offer precision-targeted ads, and create high-visibility campaigns that genuinely reach users at just the right time.
Let’s explore how using the right app marketing services to run mobile OEM ads can fuel travel app growth and elevate user acquisition strategies beyond the limits of traditional app stores.
Why mobile OEM advertising is key for travel apps
Travel is one of the most competitive and dynamic app categories, with demand fluctuating by season, event, and region. OEM advertising brings several unique advantages that help travel brands capture users across these variables more effectively. Here’s why:
Reaching untapped markets
The big players in mobile OEMs—especially in Asia and emerging markets across Latin America and Africa—have immense reach and a loyal user base. Did you know that the Samsung user base in Europe is massive, amounting to over 31% of the market share in 2023? For travel apps targeting these regions, advertising through mobile OEMs offers direct access to audiences who may rely more on OEM app stores than on conventional platforms like Google Play. By sidestepping traditional app store competition, travel apps can reach previously untapped audiences and establish a presence in high-growth regions.
High visibility through Dynamic Preloads
One of the most significant advantages mobile OEMs provide is Dynamic Preloads. This feature allows users to choose which apps to download during the setup process.
Imagine a scenario where a user turns on their brand-new smartphone, and the device recommends your travel app. Since they are in the process of setting up the device, there is a high likelihood that they will download the app. It is a great way to create instant visibility and brand awareness without having to compete in crowded app store listings.
Image by Angela Huang from Pixabay
Cost-effective user acquisition
Last year, app developers invested $12.2 billion in acquiring new U.S. users, making up over 40% of the $29 billion global user acquisition (UA) advertising expenditure. In contrast, Japan and South Korea, the next largest markets, saw UA spending of $3 billion and $1.5 billion, respectively. The U.S. alone surpassed the combined UA investment of the top 10 markets.
If you want to cut down on costs, you should partner with the right app marketing service to run mobile OEM ads. Due to lower competition on OEM platforms, travel brands can achieve premium placement at a fraction of the cost of mainstream app stores.
With performance-driven models, mobile OEM ads focus on installs, keeping acquisition costs manageable while maximizing the return on investment. Travel apps can thus scale up their user acquisition without breaking the bank, which is an essential advantage for smaller brands or startups with limited budgets.
Localized precision and personalization
Mobile OEMs, with their advanced data capabilities, offer brands an opportunity to reach users with localized ads that resonate culturally and linguistically. Travel apps can leverage this targeting to promote region-specific offerings, from local transportation services to accommodation options.
For example, a campaign in Southeast Asia could highlight travel deals specific to that area, while a European campaign might focus on seasonal vacation packages.
Strategic benefits of OEM advertising for travel apps
In addition to these direct benefits, there are several strategic advantages to using OEM advertising that make it a worthwhile investment for travel app marketers.
Enhanced brand safety and fraud protection
In 2023, ad fraud led to a staggering loss of $84 billion in advertising spending. This amount is projected to escalate to $172 billion by 2028, as per findings from Juniper Research. To protect your advertising budget, consider investing in Mobile OEM advertising.
With minimal intermediaries between the advertiser and the end user, mobile OEMs provide a safer ad environment, reducing fraud risks commonly associated with broader ad networks. This direct-to-user approach ensures that your travel brand’s ads are shown in a secure setting, creating authentic connections with users without the risk of click fraud, bot traffic, or false engagement metrics.
'Image by Pam Patterson from Pixabay
Seamless integration with app analytics
Leading mobile OEMs have established partnerships with major mobile measurement platforms (MMPs), enabling travel app marketers to track, optimize, and refine campaigns in real-time. For travel apps that rely on precise performance data to fine-tune ad spend, this integration is invaluable. It allows brands to make data-driven decisions based on actual user engagement, app installs, and lifetime value metrics, ensuring every ad dollar contributes to growth.
Versatile advertising options for increased engagement
Mobile OEMs offer flexible ad formats like banners, interstitials, and in-device placements (e.g., in-app drawers or notifications) that help capture user attention without disrupting their experience. This versatility is especially useful for travel brands looking to test different ad creatives, refine calls-to-action, and optimize campaigns based on user behavior. By placing ads in native environments, travel apps can achieve better engagement while building awareness organically.
Image by Jan Vašek from Pixabay
Leveraging Open Anonymous Device Identifier (OAID)
Privacy is a growing concern for users, and mobile OEMs have responded with privacy-friendly options like the Open Advertising Identifier (OAID). This alternative to the IDFA and Google Advertising ID (GAID) allows advertisers to target audiences without compromising user privacy, ensuring compliance with privacy regulations. For travel apps, this is a powerful feature, as it enables targeted advertising without the need for personal data—a perfect way to reach users while respecting their privacy.
Getting started: How to launch your travel app campaign on mobile OEM platforms
If you’re ready to explore the potential of mobile OEM advertising for your travel app, here’s what you need to research before picking the right app marketing services:
Identify your target markets
Start by identifying the regions where mobile OEMs have a strong presence and align with your target audience. Many OEMs typically focus on Asia and emerging markets, but each region has its own dominant player (e.g., OPPO in Indonesia and Xiaomi in India).
Develop targeted and localized creative assets
Travel apps are experiential by nature, so creating compelling visuals and messages that resonate with users is critical. Focus on region-specific images, culturally relevant language, and CTAs that feel tailored to each location.
Choose the right Ad Formats
OEMs offer a range of formats, so test different options to see what works best for your audience. Consider interstitials, banners, and Dynamic Preloads to drive user engagement and awareness. Dynamic Preloads are particularly effective for travel apps, as they place your app directly onto users’ devices, giving you an edge over competitors in the app store.
Use analytics for continuous optimization
Track your campaign performance through OEM partnerships with analytics platforms to gain insights into engagement, installs, and revenue. It will allow you to make data-backed adjustments to optimize performance and identify successful strategies for future campaigns.
Conclusion
With the rapid evolution of the mobile landscape, OEM advertising offers travel app marketers a compelling new way to reach audiences and scale growth beyond traditional app stores. From expanding into emerging markets and targeting users with personalized ads to utilizing preloads for instant visibility, mobile OEMs offer a strategic edge in an increasingly competitive space.
Travel brands that embrace these opportunities can stand out, connect with users on a more personal level, and drive installs where it matters most.
So, if you’re looking to break free from the constraints of traditional app stores, consider the power of mobile OEM advertising to propel your travel app’s growth. Tap into new regions, reach users right at the moment of device activation, and watch your user base grow in exciting, innovative ways. With OEM ads, your travel app can journey beyond the app store and thrive in the global mobile marketplace.
Make the shift today. Connect with AVOW! We provide the best app marketing services to promote your travel app worldwide through mobile OEM advertising.
7 Strategies for user retention and loyalty in travel apps
The worldwide average income per download within the travel application sector is anticipated to grow by 21.28% from 2023 to 2027. To capitalize on this potential, app retention must be prioritized.
In today's fast-paced travel industry, competition for user attention is intense. For a travel app to stand out, attracting users is just the beginning—the real challenge lies in retaining them and fostering loyalty. User retention not only boosts customer lifetime value (CLV) but also directly impacts growth through repeat usage, positive word-of-mouth, and, ultimately, higher profitability.
Here are seven proven app retention strategies to help travel apps maintain users and turn them into loyal advocates.
Craft an irresistible onboarding experience
A global study revealed that 25% of mobile applications downloaded by users were opened just once after download.
When users first download a travel app, they're often eager to explore its offerings but may need clarification about navigation or feature benefits. The onboarding experience is critical here—it sets the tone for how users feel about your app and whether they're likely to return.
To make a memorable first impression, focus on a seamless, visually engaging onboarding process that highlights core features. Use concise tutorials, interactive prompts, or visual tours to make them feel at ease. Apps like Airbnb and Booking.com use interactive onboarding to showcase unique features, simplifying first-time navigation and helping users immediately grasp the app's value.
Pro Tip: Integrate a "skip" option, allowing users to bypass onboarding if they're already familiar with your app or prefer a more exploratory experience.
Personalize content for relevance and engagement
The majority of top marketers, accounting for 90%, believe that personalization plays a crucial role in enhancing the profitability of a business.
Travelers increasingly expect customized experiences, and personalization is key to achieving this. By analyzing user behavior, preferences, and past bookings, you can offer tailored content such as destination recommendations, preferred travel dates, or even activity suggestions based on users' interests.
Consider how well Netflix's recommendation engine works; travel apps can implement a similar model by suggesting deals and locations based on browsing history or saved preferences. Personalization not only encourages usage but also fosters a sense of relevance, making users feel understood and appreciated.
Pro Tip: Send push notifications with personalized offers, like discounted trips or holiday suggestions that align with users' interests. It's an effective nudge without feeling intrusive.
Incorporate gamification elements
Apps that use gamification can boost customer loyalty by up to 300% and double referral traffic. You should embrace this strategy to improve your app retention rate.
Gamification can transform your travel app into an engaging platform users love returning to. Techniques like loyalty points, badges, and rewards for specific actions can keep users motivated to interact with your app. Some travel apps reward users for sharing their travel experiences, booking through the app, or completing certain challenges, like exploring new destinations.
Take the example of TripAdvisor's "Travelers' Choice" awards and review badges that incentivize users to share their experiences. By offering achievements, your app can encourage user contributions and re-engagement, driving organic traffic and loyalty.
Pro Tip: To keep users interested throughout the year, create seasonal challenges or interactive events, such as "Earn 500 points for booking a holiday package by December."
Photo by Rana Sawalha on Unsplash
Send smart, well-timed push notifications
It's interesting to note that mobile app engagement can increase by up to 88% through the use of push notifications. Additionally, enabling push notifications ensures that 65% of users revisit an app within the first 30 days. There is a strong reason why implementing this strategy is good for boosting app retention rates.
Push notifications can be a powerful tool for re-engagement, but timing is everything. Sending notifications at the wrong moment can disrupt users and may even prompt them to turn off notifications entirely. Instead, aim for messages that are both timely and relevant, helping users make the most of your app without feeling pressured.
For example, if a user has a trip coming up, a reminder about their flight details, check-in times, or travel itinerary can enhance their experience. Or, if they browsed weekend getaway packages last week, a well-timed alert about a new discount on nearby resorts might prompt a booking.
Pro Tip: Avoid overwhelming users with notifications. Find the balance by testing different timings and content to see what engages without irritating them.
Photo by JESHOOTS.COM on Unsplash
Offer exceptional in-app support
Customers who have a positive customer service experience are 38% more likely to recommend the business compared to those who have had a negative experience.
Travelers face many uncertainties, and when they need assistance, easy access to support can make all the difference. For travel apps, in-app support like live chat, 24/7 customer service, or even a well-organized FAQ can build user confidence, as they know help is just a click away.
Apps like Hopper provide AI-powered customer support that quickly answers questions or resolves booking issues. The convenience of real-time support reassures users and helps build trust. Quick, reliable responses in times of need can increase the likelihood of users returning, knowing they'll receive help when they need it most.
Pro Tip: Provide location-based support for users who may face travel disruptions, like flight delays or cancellations, offering immediate assistance options directly within the app.
Use loyalty programs to boost engagement
Did you know that 65% of a company’s income is generated from the repeat purchases of current customers?
Loyalty programs are a tried-and-true method for encouraging repeat bookings and fostering long-term relationships with users. Offering reward points, discounts, or perks like free upgrades can motivate users to stay engaged. It's especially effective in travel, where even small incentives—like discounts on hotels or exclusive deals on car rentals—can sway user decisions.
Apps like Expedia and Marriott Bonvoy reward users for each booking with points that can be redeemed on future travels. It not only gives users a reason to return but also adds an element of excitement, as they can accumulate points toward a reward.
Pro Tip: Allow users to see their loyalty progress or rank within the app, creating a sense of achievement and giving them a visible reason to keep using your service.
Embrace feedback loops and continuous improvement
A 5% increase in customer retention can lead to a 25-95% profit increase.
Your users are your most valuable resource for understanding what works and what doesn't. Encouraging feedback through in-app prompts or periodic surveys can give you insights into user preferences, pain points, and areas for improvement. By consistently acting on feedback, you show users that their voices matter, strengthening their loyalty to your app.
For example, Airbnb frequently uses feedback to enhance its app's usability, whether it's adding filters for specific types of accommodations or improving in-app navigation. Users appreciate apps that listen and respond to their needs as they enhance their experience over time.
Pro Tip: After implementing a new feature, prompt users to share their thoughts—whether through a simple thumbs-up or down rating or a short questionnaire on the feature's usefulness.
Beyond retention: The loyalty advantage
While app retention strategies focus on keeping users engaged, loyalty strategies create long-term advocates for your brand. By combining personalized experiences, well-timed interactions, and features that reward engagement, travel apps can forge strong relationships with users, who will, in turn, recommend the app to others.
Retention and loyalty are intertwined, but each requires a unique approach. Retention is the foundation, ensuring users remain active and engaged, while loyalty solidifies a lasting bond. When travel apps can achieve both, they're well-positioned for sustained success in a crowded marketplace.
Conclusion
The ultimate goal for any travel app is to transform one-time users into loyal advocates. This journey requires a blend of creative engagement strategies, valuable rewards, and continuous improvement that shows users you're dedicated to enhancing their experience. Whether through a seamless onboarding process, personalized recommendations, or a loyalty program that feels rewarding, each interaction should bring users closer to your brand.
Remember, app retention isn't about making users feel tied to the app; it's about giving them reasons to keep coming back. When you combine a thoughtful user experience with incentives that matter, you'll not only retain users but turn them into lifelong advocates for your app.
Ready to grow your travel app's user base? Implement these retention and loyalty strategies, and watch your app become a go-to travel companion for users everywhere!
Are you eager to enhance the visibility of your travel app? Collaborate with AVOW and leverage the potential of mobile OEM advertising to connect with millions of users at the most crucial touchpoints. Kickstart an increase in app downloads and user engagement right away!
Top 5 emerging trends in travel app marketing
In 2023, travel apps played an essential role in the journeys of over 850 million people, underscoring their significant impact on modern travel experiences. The travel industry has always been dynamic, driven by ever-changing consumer behaviors, new technologies, and global trends. In 2024, travel apps have become crucial tools for travelers, helping them plan, book, and enhance their journeys from start to finish. As a result, travel app mobile marketing strategies must continuously evolve to capture users' attention, stand out in a crowded marketplace, and drive engagement.
So, what are the key marketing trends shaping the future of travel apps? How will they affect the app mobile marketing ecosystem? Let's explore the top five emerging trends redefining how travel brands reach and engage with their audiences.
1. Personalization through Artificial Intelligence (AI)
A significant majority, 82%, of marketing professionals are convinced that integrating artificial intelligence into their strategies will enhance customer experience. Additionally, 64% of marketers believe that artificial intelligence contributes to the creation of more effective content, experiences, and offers.
Personalization is no longer just a buzzword in marketing—it's now necessary. Travel app users expect experiences tailored to their unique preferences, from accommodation suggestions to itinerary recommendations. AI is critical in making this happen by analyzing user data and delivering personalized content and offers.
Why it matters:
- Customized travel experiences: AI-powered algorithms analyze a user's travel history, preferences, and behaviors to suggest tailored itineraries, accommodations, and local experiences. For example, if a user frequently books beach vacations, the app can push notifications about upcoming beach destinations or exclusive resort deals.
- Targeted offers: With AI, travel apps can offer real-time, location-based promotions. Imagine landing in Paris and receiving a personalized message offering a discount on nearby restaurants or tours.
- Increased engagement: Travel apps that create a more relevant and personalized experience are more likely to retain users, improve app usage, and drive conversions.
Travel apps that effectively leverage AI already see higher customer satisfaction and loyalty, as users feel the app truly "understands" their needs.
Photo by Enrique Alarcon on Unsplash
2. Influencer partnerships for authentic reach
Approximately 75% of consumers turn to social media for advice before making important purchases. Influencer marketing has exploded recently, but in 2024, it's evolving into a more strategic tool for travel apps. Influencers are no longer just a means for exposure—they're becoming essential partners in building authentic connections with potential customers.
Why it matters:
- Credible recommendations: Nowadays, people trust real experiences more than traditional advertising. Travel influencers often share their journeys using specific travel apps, providing genuine reviews and endorsements that resonate with followers.
- Niche audience targeting: Partnering with influencers who align with your app's target audience—solo travelers, luxury seekers, or adventure enthusiasts—can provide highly targeted marketing. Influencers act as trusted voices, helping travel apps cut through the noise and reach niche audiences more effectively.
- User-Generated Content (UGC): Encouraging influencers to share their experiences generates a wealth of UGC, which marketers can repurpose in the app's social media, emails, and advertisements. UGC fosters authenticity, which is essential for building trust in a highly competitive market.
Brands incorporating influencer partnerships into their marketing strategy can expect greater reach, more authentic engagement, and improved app downloads.
3. Sustainability as a selling point
Sustainability is considered one of the top four key purchase criteria by 50% of consumers when buying products or services. Sustainability has moved from a nice-to-have to a must-have for many travelers. As consumers become more eco-conscious, they seek travel apps promoting responsible travel options. Marketing sustainability is not just about showcasing green hotels—it's about offering tools and insights to help users make sustainable travel choices.
Why it matters:
- Eco-friendly travel options: Travel apps increasingly showcase eco-conscious accommodation, transportation, and tour options. Highlighting these sustainable alternatives in your marketing campaigns helps align your brand with travelers who prioritize minimizing their carbon footprint.
- Carbon tracking features: Some apps now include features allowing users to track the carbon emissions associated with their trips. Promoting these tools can position your app as a responsible travel companion, appealing to the growing segment of eco-conscious consumers.
- CSR campaigns: Travel apps that actively support local communities and conservation efforts can market these initiatives as part of their brand ethos. Whether donating a portion of booking fees to environmental causes or promoting sustainable tourism in developing regions, these efforts can build loyalty among conscious consumers.
Travel apps that tap into the sustainability movement will attract more users and foster brand loyalty by aligning with the values of modern travelers.
Photo by Clem Onojeghuo on Unsplash
4. In-app gamification for user engagement
Did you know people share gamified content 12 times more often than non-gamified content? Who doesn't enjoy a little game now and then? Gamification—integrating game-like elements into non-gaming contexts—has emerged as an exciting way for travel apps to keep users engaged, foster brand loyalty, and encourage repeat bookings.
Why it matters:
- Rewards and badges: Users can earn rewards, badges, or points for completing specific actions within the app, such as booking a trip, writing a review, or referring friends. These incentives keep users engaged and motivate them to continue interacting with the app.
- Challenges and competitions: Travel apps can run themed challenges (e.g., "Complete 5 eco-friendly trips this year!") where users compete with each other or themselves to earn rewards. It taps into users' competitive spirit and adds an element of fun to the experience.
- Social sharing: Gamification encourages users to share their achievements with friends on social media, giving your app valuable exposure. Imagine users proudly posting that they've unlocked a "World Explorer" badge after visiting 10 countries!
Gamification is a proven strategy for driving engagement, fostering loyalty, and creating an enjoyable app experience that keeps users returning for more.
Photo by S O C I A L . C U T on Unsplash
5. Augmented Reality (AR) for immersive experiences
Approximately 90% of Generation Z customers are eager to explore augmented reality (AR) shopping experiences. To truly resonate with this demographic and a broad spectrum of tech aficionados, it's crucial to prioritize AR in your marketing strategies. While AR might seem futuristic, it's quickly becoming a reality in travel app mobile marketing. This technology provides users with immersive, interactive experiences that make their travel journeys more engaging and informative.
Why it matters:
- Pre-trip exploration: AR allows users to explore a destination before they book virtually. Imagine walking through the streets of Rome or touring inside a hotel room in Bali—all from your smartphone. Travel apps that offer this feature give users confidence in their booking decisions.
- On-site enhancements: Once at their destination, travelers can use AR to enhance their experience. For example, users can point their phones at a landmark to receive historical information or discover hidden gems like nearby restaurants or activities.
- Interactive marketing campaigns: AR isn't just for in-app experiences—it can also integrate into your marketing campaigns. Create interactive ads where users can engage with a destination in a fun and immersive way, making your app stand out in a crowded digital landscape.
AR opens up endless possibilities for travel apps to provide value beyond just bookings. It helps users make more informed decisions and stay engaged during their trips, and it adds an element of adventure and surprise.
Conclusion: Staying ahead in the ever-evolving travel app mobile marketing
As the travel industry evolves, staying ahead of emerging trends is essential for maintaining a competitive edge. Personalization through AI, influencer partnerships, sustainability, gamification, and AR are five of the most important trends reshaping the travel app mobile marketing landscape in 2024.
By incorporating these trends into your marketing strategies, your app will capture the attention of modern travelers and deliver experiences that keep them coming back. Whether through tailored recommendations, immersive technology, or eco-conscious travel options, the future of travel apps is full of opportunities to innovate and engage.
Ready to elevate your travel app marketing strategy? Start integrating these trends into your approach today to ensure your app stands out in the ever-competitive travel market.
Ready to boost your travel app's visibility? Partner with AVOW to harness the power of mobile OEM advertising and reach millions of users where it matters most. Start driving app downloads and engagement today!
10 Tips to build the best travel app
A significant 76% of international travelers use travel apps that are designed to ease the burdens and tension associated with their journeys. In today's highly competitive travel industry, demand for a high-quality travel app is always high. Travelers rely heavily on mobile applications for trip planning and management,right from selecting destinations to checking into hotels.
In order to stand out in an oversaturated marketplace and among competitors, building top-tier apps is imperative if one wishes to remain successful. Be it flight booking, itinerary planning, or providing travel recommendations. Your travel app must offer an exceptional user experience coupled with rich features and seamless functionality in order to compete successfully among competitors in its sector.
Here are 10 essential tips that should help make the journey smooth and successful:
1. Deliberate on your target audience
A HubSpot survey reveals that 82 percent of marketers consider high-quality customer data crucial for their success. Creating an exceptional booking app begins by understanding its target users. Are you designing it for business travelers, adventure seekers, or families? Each group may have distinct requirements.
For example, business travelers might prioritize efficient booking options, while leisure travelers
might seek unique local experiences, personalized recommendations, and flexible itineraries.
Conduct thorough market research, gather user feedback, and track current trends to develop features specifically targeted toward your audience.
Example:
TripActions, now known as Navan, is an app tailored to corporate travelers. It provides tools specifically for business travel, like simplified booking options and expense tracking. Plus, it provides 24/7 support teams for corporate users who value efficiency, cost management, and support. These features ensure users' needs are being met.
Key takeaway: Understanding user preferences is of utmost importance in offering features that engage and benefit them.
2. Prioritize an intuitive User Experience (UX)
Approximately 74% of users are inclined to revisit websites that offer an excellent mobile experience. Furthermore, 90% of smartphone users indicate that a positive user experience significantly boosts their likelihood of continuing to shop.
A user-centric design approach to the travel app is paramount to its success, with users being able to seamlessly move from the home screen to the checkout process without hassle or difficulty.
Integrate social media login options or email logins where available in order to simplify registration/login processes while eliminating unnecessary additional steps during booking or itinerary planning processes.
Make your design responsive and adaptive across various devices and screen sizes; your app should function equally well on smartphones, tablets, and desktop computers.
Example:
Hopper's user interface is highly user-friendly. Color-coded calendars display travel dates that offer cheap flights and dates that are pretty expensive. Hopper also keeps its users engaged throughout their booking experience by keeping their navigation simple, thus easing any kind of stress related to booking travel arrangements.
Key takeaway: Prioritize ease-of-use and responsiveness so your app users can navigate it effortlessly across devices.
3. Provide comprehensive search and filter options
Only 16% of major e-commerce websites provide a good filtering experience. Travelers expect to locate their ideal destinations, accommodations, and services quickly. Make it easier for users to do just that with a practical search function that lets them filter results by budget, location, review dates, etc.
Advanced filters like eco-friendly hotels or pet-friendly accommodations cater specifically to niche markets for an enhanced user experience.
Search functions can save users both time and effort while increasing engagement by helping them locate what they're searching for.
Example: On its app, Booking.com has implemented sophisticated filters aimed at helping users quickly locate what they are searching for, be it price range, location, or specific amenities such as pet-friendly or eco-friendly stays. These advanced search capabilities help users quickly discover what they require while simultaneously improving overall booking experiences.
Key takeaway: An efficient search and filter system is critical in helping users locate relevant information quickly and effectively.
4. Provide real-time updates and notifications
A study revealed that applications that undergo regular updates experience a 4x increase in user retention compared to those that are updated less often. A vital aspect of any booking app should be real-time updates and notifications that keep users up-to-date about flight delays, gate changes, hotel check-in times, weather forecasts, and emergency alerts. These updates not only enhance user experiences but can provide critical information when needed most, ensuring that users remain helpful throughout their travel experience with your app.
Sending notifications about price reductions, exclusive offers, or promotions can increase user engagement and encourage continued usage.
Example: App in the Air app offers real-time updates about flight delays, boarding gates, weather conditions, and travel-related essentials such as weather forecasting. Users receive alerts if their flight changes and stay informed throughout their trip.
Key takeaway: Real-time updates will keep users engaged and enhance their overall travel experience.
5. Provide a one-stop booking solution
According to recent findings, 71% of adults in the U.S. find planning their travel to be at least somewhat stressful. This figure rises to 78% for parents with children under 18 and 77% among mothers specifically.
A top travel app must offer seamless booking capabilities across flights, hotels, car rentals, and local experiences. Users expect their entire trip to be organized from within one app rather than switching platforms to book it all!
To achieve this goal, consider integrating with APIs from airlines, hotels, and travel service providers who can offer real-time availability and pricing data via real-time availability updates and price notifications.
Enabling multiple payment options, credit cards, mobile wallets, and local currencies adds convenience and reduces friction during the booking process.
Example: Expedia offers users an integrated travel booking experience by connecting them with various providers so that they don't need to use multiple platforms when planning trips.
Key takeaways: Provide comprehensive booking services in one central place and facilitate multiple payment methods to optimize user convenience.
6. Provide offline access
U.S. companies can incur international cellular roaming fees of up to $693 for each traveler on a trip. While travelers typically have access to the internet, there may be times when they need more connectivity, particularly in remote areas or during flights. So, making essential information like itineraries, maps, and bookings available offline will significantly enhance their travel experience and enable your app to remain useful even without data/Wi-Fi connectivity. Providing offline functionality will make users' lives easier!
Offline access can be precious for maps and navigation services as it allows travelers to discover new destinations without incurring expensive roaming charges.
Example: Google Maps. Although not explicitly tailored as a travel app, Google Maps remains popular with travelers as an offline navigation solution that offers directions without internet connectivity—a convenient feature when traveling in remote regions or trying to avoid data charges.
Key takeaway: Provide offline access to critical travel information, such as itineraries and maps, to increase user satisfaction and enhance traveler satisfaction.
7. Consider implementing multi-language and multi-currency support
Did you know that over 29% of businesses lose customers because they do not provide multilingual support? Booking apps target an international user base, so supporting multiple languages and currencies is of vital importance for creating a personalized user experience and making your app accessible to a broader user base. When you embrace this, it ensures your app stays competitive against those from across borders who require content in their native tongue or use local currency prices, something international travelers, in particular, need in their experience with travel apps.
Employ localization tools to adjust your app's language and currency settings based on the user's location or preferences. This way, you can guarantee that users have an effortless experience wherever they may be in the world!
Example: Airbnb supports over 30 languages and currencies, making the service accessible worldwide. Furthermore, their app automatically adjusts language settings based on where users are established to ensure a personalized travel experience for users worldwide.
Key takeaway: Allowing travelers to access and use your app easily across countries requires multilingual support and multi-currency support in your app. It makes your experience more user-friendly for global travelers who may use multiple currencies when making decisions on travel purchases.
8. Focus on security and data privacy
A significant 85% of adults worldwide express a desire to take greater measures to safeguard their online privacy. Travelers value knowing their sensitive travel details, such as passport data, credit card data, and travel itineraries, will remain protected within your app's confines. Providing robust data privacy protection should never be optional, as travelers want the reassurance that their data is safe when using your app.
To protect user data, implement strong encryption protocols, multi-factor authentication, and secure payment gateways. Communicate your app's privacy policy clearly to give users control over their information, such as allowing them to delete their accounts or payment information after their trip has concluded.
Example: Skyscanner takes data security very seriously with robust encryption protocols and safe payment gateways, offering its users peace of mind knowing their payments and travel plans will stay safe within its app - which makes Skyscanner an attractive option among privacy-oriented travelers.
Key takeaway: Implement top-of-the-line security measures to safeguard user data and build relationships with your audience.
9. Integrate AI for personalization and recommendations
Nearly 92% of businesses are leveraging AI-driven personalization to foster growth. Artificial intelligence can transform your travel app by offering tailored recommendations based on users' preferences, behavior, and past bookings. AI algorithms may suggest destinations, activities, or accommodations explicitly tailored to individual user interests. At the same time, chatbots powered by AI technology provide 24/7 customer service, answering common inquiries or offering help when booking travel reservations.
AI can enhance user engagement by identifying booking trends and anticipating travel patterns. This way, you can send targeted promotions at just the right time to keep users happy!
Example: Kayak's AI-driven travel technology offers personalized recommendations based on previous bookings, preferences, and browsing histories to deliver tailored destination suggestions that align with user interests for travel planning that's more accessible and relevant.
Key takeaway: Leveraging AI to provide personalized recommendations and exceptional customer support through chatbots can lead to improved recommendations and customer experience.
10. Offer social sharing and community features
Approximately 5.17 billion people, representing 63.7% of the global population, actively use social media. Travel is inherently social. So many users enjoy sharing their travel experiences with family, friends, or fellow travelers. By offering social sharing features through your app, travelers will have an easier way to post images, reviews, and travel updates directly onto their social media profiles from within your app.
Additionally, developing an app with communities for users—like forums, travel groups, or local guides—will encourage users to connect and exchange tips or advice, leading to improved engagement levels and the possibility of building up a loyal user base.
Key takeaways: Integrating social sharing and community engagement features can foster an atmosphere of interconnection among users.
Example: Polarsteps allows users to share and document their travel journey in real time through its digital travel journal feature, creating an online travel logbook. Polarsteps' community features enable travelers to connect with fellow travelers, get recommendations, and exchange experiences—creating an enjoyable travel experience in which socializing with fellow travelers becomes possible and interactive travel becomes part of everyday life.
Conclusion
Building the ideal travel app requires an in-depth knowledge of user needs and preferences combined with advanced technology and seamless functionality. By emphasizing personalized user experiences, real-time updates, comprehensive booking options, and robust security, your app can stand out in its competitive marketplace.
Remember, travel apps shouldn't just provide services. Instead, they should enhance the entire traveling experience. From AI-powered recommendations, offline access, and social sharing features to AI integration or simply social sharing options, well-crafted travel apps have become indispensable tools for modern travelers.
Now is the time to implement these tips and ensure your travel app provides users with all of the convenience, personalization, and security expected of a top-tier travel app.
Start your journey with AVOW today! We offer top-tier app marketing services to elevate your travel app globally with mobile OEM advertising.
Navigating post-download success: Retaining users in a competitive travel app market
The yearly cost of customer churn for U.S. companies is $168 billion. This figure clearly indicates why developers and marketers should focus on app customer retention.
In the highly competitive travel app market, acquiring users is just the beginning of a brand's journey. The real challenge lies in retaining them, ensuring your app remains relevant in their travel planning process long after the initial download. With countless travel apps vying for attention, brands must employ strategic methods to maintain user engagement and build long-term loyalty.
In this article, we'll dive deep into actionable strategies that travel apps can implement to boost post-download success, from personalized user experiences to seamless app functionality and dynamic engagement techniques.
Let’s explore seven key strategies to navigate the complexities of app customer retention in today’s competitive travel app landscape.
Photo by Gustavo Fring
Seven app customer retention strategies
1. Personalized onboarding for first-time users
Do you know that 1 in 3 marketers spend almost half of their budgets towards personalization? The journey toward user retention begins the moment someone downloads your app. A seamless and personalized onboarding experience is critical to keeping users engaged and avoiding app abandonment. During the onboarding process, travel apps should highlight their core value proposition while keeping it personal.
For example, leveraging data such as the user’s location, past travel behavior, or preferences gathered during the sign-up process allows apps to tailor their welcome flow unique to each individual. A well-crafted, data-driven onboarding process encourages users to explore the app’s features without overwhelming them.
Simplifying sign-up processes with options like social media logins or Google account integrations can also reduce friction.
Example: Airbnb customizes its onboarding process based on user preferences, showing accommodations or experiences that match what users have previously searched for or expressed interest in. This level of personalization creates an instant connection and gives users a reason to return to the app.
2. Notify customers of the best offers
A travel app’s success in retaining users is also tied to understanding seasonal booking patterns and optimizing marketing strategies around them.
A prime example is the early bird booking season, which peaks in the first quarter of a year
when most travelers plan their vacations for spring and summer. For instance, in the first quarter of 2024, Indian airports saw a remarkable influx of 97 million travelers. A decade ago, it would have taken an entire year to achieve this feat. Now, a lot of people book their travel during the first quarter of the year.
It means app developers and marketers should use the 4th quarter of the year to prepare their travel apps for the booking surge. They should ensure that both the app and its marketing campaigns are finely tuned.
During Q4, app marketers should also focus on app functionality improvements, fixing bugs, and ensuring fast, responsive performance, as poor technical performance can quickly drive users away. Moreover, during this period, You should take the time to ramp up email and in-app messaging campaigns, reminding users about upcoming travel deals, flight discounts, and vacation packages to build excitement for the bookings.
Example: Hopper, a popular travel app, strategically sends reminders and price drop alerts to capture users' attention just as they’re gearing up for vacation planning, ensuring the app stays top-of-mind when booking season begins.
Photo by Oleksandr P
3. Push notifications & in-app messaging for real-time engagement
Push notifications boast an impressive open rate, with figures reaching as high as 90%. Effective push notifications and in-app messaging are essential tools for keeping users engaged after they’ve downloaded your app. By delivering timely, relevant, and personalized messages, travel apps can offer value that keeps users returning to the platform.
However, these notifications need to strike the right balance. Overuse or sending irrelevant content can lead to users disabling notifications, ultimately resulting in disengagement. Instead, notifications should provide real-time value, such as alerts for upcoming travel dates, price drops, or personalized recommendations based on previous bookings or searches.
Example: TripIt, for example, uses push notifications to send users real-time updates on flight delays, gate changes, or baggage claim information. These updates enhance the overall travel experience, ensuring users rely on the app for critical travel information.
4. Loyalty programs & exclusive offers
52% of American shoppers are inclined to enroll in a loyalty program for brands from which they frequently buy. Loyalty programs are one of the most effective tools for app customer retention in the travel industry. Travel apps that reward frequent bookings or app engagement with exclusive deals, points, or discounts not only incentivize repeat usage but also cultivate long-term loyalty.
Creating a well-structured loyalty program can offer users a sense of exclusivity, making them feel valued. Apps should offer tiered rewards based on engagement levels, providing a reason for users to stay active on the platform. For instance, offering exclusive discounts for users who book multiple trips through the app or earn points for referring friends can turn occasional users into regular ones.
Example: Booking.com’s Genius program rewards frequent users with discounts and perks like free room upgrades or priority customer service. By offering tangible benefits, the platform keeps users engaged and encourages repeat bookings.
5. Seamless user experience across devices
In today’s digital age, travelers expect a seamless experience across various devices, from desktops to mobile phones and tablets. App developers need to ensure that their travel app offers a consistent and intuitive user experience, regardless of the device. It is crucial to maintaining user engagement.
A poorly optimized app or a glitchy user experience on mobile can lead users to abandon your platform in favor of competitors. To avoid this, brands should invest in responsive app design.
They should make sure the app functions smoothly across all screen sizes and operating systems.
The goal is to provide users with a hassle-free experience that makes booking, managing trips, and accessing travel information as easy as possible.
Example: Expedia delivers a uniform experience across its desktop and mobile platforms, allowing users to seamlessly switch between devices without losing track of their booking progress or search history.
6. User Feedback & Continuous Improvement
56% of consumers report that a company's reaction to a review has altered their perspective of that business. Listening to users and continuously improving your app based on their feedback is critical to retaining them in the long term. Travel apps must keep evolving to meet user expectations and stay competitive. Regularly soliciting user feedback, whether through in-app surveys, app store reviews, or customer support, gives brands direct insight into what’s working and what isn’t.
Brands should actively respond to user feedback by addressing issues and implementing requested features or improvements. This proactive approach not only strengthens the app’s functionality but also fosters trust and loyalty among users, who feel their concerns are being heard.
Example: Skyscanner frequently releases app updates that address user-reported bugs, add new features, or enhance the app’s performance based on feedback. This commitment to improvement reassures users that their experience matters.
7. Strategic partnerships and cross-promotion
Partnering with other brands or apps within the travel ecosystem can be a powerful way to increase customer app retention. Cross-promoting services such as car rentals, accommodations, or local experiences within your app keep users engaged throughout their travel journey, offering them added convenience and value.
For example, a flight booking app that also offers seamless hotel or car rental bookings within the same platform makes it easier for users to plan their entire trip in one place. Strategic partnerships also provide opportunities for special promotions or discounts, further incentivizing users to stay active within your app.
Example: KAYAK’s partnerships with rental car companies and hotel chains allow users to book their entire trip—flights, hotels, and cars—all in one place, providing a one-stop shop for travel planning and increasing the likelihood of user retention.
Conclusion
The post-download phase is where the real work begins for travel app marketers. By focusing on personalized onboarding, Q1 readiness, real-time engagement, loyalty programs, seamless user experiences, and continuous improvements, travel brands can build strong, lasting relationships with their users.
In today’s competitive travel app market, retaining users requires a mix of innovative strategies and user-centric approaches. Ultimately, success comes from delivering a consistently excellent experience that makes travel planning more accessible, more convenient, and more enjoyable for users.
Are you an app developer looking to maximize user retention and engagement? Leverage AVOW's mobile OEM advertising services to reach your audience where they spend the most time—on their devices. Discover how strategic ad placements can enhance your app’s visibility and success. Get started today!
7 Effective Travel App Marketing Strategies
In 2023, travel apps were utilized by more than 850 million individuals. Mobile travel apps have completely revolutionized how we plan and experience trips. Therefore, marketing these apps has become essential for their success. From business travelers and adventure seekers alike to holiday goers looking for fun experiences, reaching potential users at just the right moment is critical for your app growth. By using right app marketing strategies, your app will be successful.
Here are seven effective app marketing strategies designed to increase its visibility and engagement!
Photo by William Hook on Unsplash
Seven app marketing strategies for app growth
1. Optimize your app now for success in Q4
In the first quarter of 2024, international tourist arrivals nearly matched pre-pandemic figures, hitting 97% with over 285 million people traveling abroad, marking an almost full recovery and a 20% increase from the same period in 2023, as reported by UN Tourism.
To maximize early bird bookings during the New Year period and beyond, one of the critical moments for app optimization lies during quarter 4. Travel apps face stiff competition for user attention at this time, so making this 4th quarter count is crucial when optimizing for early bookings in quarter 1.
To take full advantage of early bookers' behavior and capture early booking deals on flights and hotels, in Q4, you should focus on app optimization and work on marketing initiatives that will enable you to prepare your app for this flurry of activity. Doing this ensures it captures their attention before the competition comes pouring in later in the quarter.
Assess your app's performance during this phase by reviewing app performance. Is the user experience seamless, and are there any bug issues that will negatively impact potential travelers from using the app and offering exclusive promotions or deals during this phase to encourage people to download and book early? You can also generate conversions through push notifications alerting users about special limited-time offers for early bird reservations.
Prepping in Q4 means making sure your travel app's marketing strategy is set in stone, aligning campaigns with current traveler behaviors such as holiday preparation and New Year resolutions for maximum effect. As you plan to utilize mobile OEM advertising, it's essential to reserve slots in advance to secure prime slots that will get you optimal results.
Photo by JESHOOTS.COM on Unsplash
2. Leverage in-app messaging to drive engagement
Individuals who get messages within apps exhibit engagement levels that are 131% higher compared to those who don't receive any messages.
In-app messaging can be one of the most efficient ways to engage with users who are already actively using your app by offering them real-time opportunities to communicate directly and contextually with them. Therefore, it is one of the crucial app marketing strategy that marketers should follow. For example, suppose someone searches for flights/hotels at specific locations. In that case, sending a personalized message offering them more details or offers that are specific to their needs can enhance their experience significantly.
Personalized in-app messaging can play an integral part in increasing user retention. Reminding them about unfinished bookings or offering recommendations based on previous searches is just one example of this type of personalized communication that keeps the app on top of their mind. Behavior-triggered messages allow you to deliver relevant content at just the right time for maximum conversion rate success.
3. Design for mobile-first usability
Your travel app needs to be user-friendly on mobile devices, particularly phones. As of October 2023, there are 5.60 billion distinct mobile users, indicating that mobile phones are utilized by over two-thirds of the global population.
Since, most travelers rely on their smartphones when planning, booking, and managing trips. Thus, the design must ensure seamless interactions from start to finish, providing an engaging user experience for users from the moment they open your app.
Focusing on creating an optimal mobile-first experience means simplifying navigation, optimizing load times, and eliminating unnecessary steps from the booking process. Optimizing for various devices and screen sizes ensures users enjoy equal levels of functionality, whether they are using their phones or tablets.
Responsive design goes beyond aesthetics. It should also meet functional needs. Travelers often book trips on their mobile phones. Therefore, your app needs to be intuitive enough that users can locate what they're searching for quickly, make decisions easily, and complete bookings smoothly with minimal friction.
4. Apply push notifications correctly
Push notifications can be transformative tools in travel apps when used correctly, reminding users about offers, updates, price drops, or limited-time offers (for example, a timely push notification about an exclusive 24-hour sale on flights to their dream destination could prompt them to book).
Photo by Artem Beliaikin on Unsplash
Push notifications must be carefully utilized. On average, a smartphone user in the United States gets 46 push notifications from apps each day. Too many notifications that don't target user interests could lead to app uninstallations and may annoy people further. To combat this problem, utilize user data by sending tailored messages based on booking history, search activity history, or preferences saved during booking or browsing. The goal should always be providing value rather than overwhelming users with too many notifications.
By crafting concise, engaging, and action-focused messages using push notifications, you can leverage them to evoke urgency among your target users and compel them to act, whether that means finalizing bookings, visiting a new destination, or taking advantage of time-sensitive offers.
5. Integrate social proof for trust
Trust in travel apps is critical, especially since customers may make significant financial commitments. One effective way of building trust is by including social proof in your app - such as user testimonials or ratings of accommodations, airlines, or experiences. 92% of customers are reluctant to make a purchase if customer reviews are absent.
Integrating reviews and ratings directly into your app not only fosters trust but can increase user engagement as well. People tend to rely on other people's experiences when making decisions. Thus, getting and sharing positive reviews may reassure potential customers they made the correct choice.
Consider providing incentives to encourage your users to share their travel experiences through social media and write reviews of trips they have taken. It could increase the app's visibility while creating a community that helps boost app growth.
6. Influencer marketing to expand reach
69% of customers place their trust in recommendations made by influencers. Influencer marketing has proven an invaluable asset for travel brands. It gives your app greater reach while creating genuine engagement among potential users.
Partnering with influencers who resonate with your target demographic can expand the app's reach while simultaneously building genuine user connections through Instagram posts, YouTube videos, or TikTok travel guides that showcase it authentically to their followers - giving your app the best chance for growth!
When selecting travel influencers, prioritize those that align with your brand values and have an engaged following in this space. It ensures your message reaches travelers most likely to download and utilize your app.
Leverage the influencers' access to your app features or exclusive offers by giving them special privileges that they can share with their followers. This way, you'll build brand recognition while increasing app downloads and reaching wider audiences.
7. Implement loyalty programs to drive user retention
Retaining users is equally as crucial to success with travel apps. Loyalty programs can play an invaluable role in engaging them long after their initial sign-up. 50% of consumers state that their main motivation for enrolling in a loyalty program is to gain rewards on regular purchases. These programs reward your loyal users through points systems, discounts, or exclusive offers in exchange for continued usage of your travel app.
Frequent travelers appreciate rewards that acknowledge their dedication. Consider teaming up with airlines, hotels, and travel services to offer more attractive rewards that resonate with users' interests. Perhaps offering points per booking that can be redeemed for discounted flights or hotel stays can encourage frequent bookers to return again and again for future bookings through your app.
Successful loyalty programs rely on keeping things straightforward and transparent for users to track rewards, understand redemption processes, and see the advantages of continuing their use of your app.
Conclusion
By following these seven app marketing strategies, travel app marketers can establish stronger bonds with their users and remain top of mind throughout the customer's journey. From optimizing for Q1 bookings early to taking advantage of social proof and influencer marketing techniques, travel brands can position themselves for success and app growth in today's highly competitive environment.
Take your travel app to new heights with AVOW's mobile OEM advertising solutions. Reach a global audience, drive higher engagement, and watch your app thrive in a competitive market. Get started now!
7 Tips to Pick the Right Third-Party Store to Boost Your App Growth
Today, there are more than 300 app stores worldwide, and this number continues to increase. Opting for the ideal 3rd party app store can make all the difference to your app's success. That’s a lot of people to target. As mobile marketing expands beyond Google Play and Apple App Store ecosystems, third-party stores provide many opportunities to capture untapped markets, reach new audiences, and increase downloads.
But which option do you pick to ensure maximum growth potential for your app? Here is our handy guide to assist you in selecting an ideal third-party app store to support your app's development potential.
Tips to pick the right 3rd party app store
1. Understand your target audience
Understanding your target audience is the initial step in selecting the right 3rd party app store.
Each app has a distinct user base, while different app stores cater to particular demographics or regions. In the final quarter of 2023, there were approximately 580 million monthly active users worldwide on the Huawei AppGallery. That's a lot of people to target. For example, if your app caters specifically to users in China where Google Play isn't accessible, listing on local platforms like Huawei AppGallery, Tencent MyApp, or Xiaomi GetApps will increase engagement and downloads significantly.
Pro Tip: Conduct thorough user demographic research of third-party app stores. Note factors such as location, device type, and popular app categories to ensure they align with your audience's needs before launching your app in those stores.
2. Evaluate market reach
A significant benefit of alternative app stores lies in their ability to gain entry to niche and regional markets overlooked by traditional platforms. However, not all third-party stores possess equal levels of market penetration. When you review various 3rd party app stores, consider those that cover areas where your app can thrive most successfully.
Aptoide and Samsung Galaxy Stores boast a strong presence in Latin America and South Asia. The Xiaomi App Store holds an 11% share in China’s Android app marketplace, which signifies that Xiaomi's platform for app distribution accounts for a notable portion of the Android app ecosystem in China. Xiaomi launched its GetApps store in LATAM in mid-2023, further expanding its presence in the region. By targeting stores with significant exposure in your desired markets, you can target users actively searching for apps like yours.
Pro Tip: Use market analysis tools to assess each store's download statistics and growth potential within your target regions.
3. Evaluate store policies and guidelines
Third-party app stores like Google Play and the Apple App Store have unique policies and guidelines for listing apps, from security to app quality requirements. Before submitting an app for consideration to any store, you should research its rules to avoid rejection, delays, or, worst case, delisting. Some stores allow faster listings, while others maintain stricter standards.
Huawei AppGallery stands out with its stringent security measures and is an ideal place for users to download apps securely. Other less well-known stores may provide less stringent protocols and could compromise your app's reputation. So, make sure you choose an outlet that meets both quality and security expectations.
Pro Tip: Ensure your app meets the technical and security requirements set forth by the 3rd party app store to avoid potential hiccups during submission.
4. Analyze monetization opportunities
Monetization is pivotal when considering where and when to list an app. Different stores provide:
- Various monetization models.
- Ranging from in-app purchases and subscriptions to advertising-based revenue streams.
- Flexible monetization solutions tailored specifically to your business model.
Alternative app stores offer developers a more profitable revenue-sharing model than the typical 70/30 split offered by Apple and Google Play. Consider this crucial aspect before choosing an app store!
Amazon Appstore, for example, supports numerous payment options and tools, such as Amazon Coins, that encourage in-app spending. Other stores may focus on similar advertising revenues. Selecting the right alternative app store enables you to experiment with these various revenue-generating models to optimize your revenue potential.
Pro Tip: Before selecting an eCommerce store for sale, review their payment and revenue-sharing models to ensure they align with your monetization strategy.
5. Check for promotional opportunities
A frequently underutilized advantage of 3rd party app stores is their promotional support. Many app stores provide opportunities for apps to be featured or promoted within their platform, which can dramatically increase an app's visibility and downloads.
Stores like Samsung's Galaxy Store and Huawei AppGallery regularly feature apps in curated collections, promotional campaigns, or seasonal offerings. Thus, they create more exposure, potentially helping them gain traction for launching new apps. It is wise to research which third-party app stores offer such visibility before selecting one. Also, investigate their promotional programs and then decide whether or not they support new app launches when selecting your preferred store.
Pro Tip: Contact the app store's developer relations team to inquire about possible promotional support or campaigns for your app.
6. Look for integration with other ecosystems
A key advantage of third-party app stores is their ability to integrate seamlessly with broader ecosystems. Many third-party stores specialize in specific devices or platforms, making seamless integration with hardware or software systems easy.
Samsung devices and the Galaxy Store are tightly interwoven, offering access to native apps such as Samsung Health or Pay. This intimate integration with their device ecosystem enhances user experience and can result in higher engagement levels among their user base.
Pro Tip: Select an app store that integrates seamlessly with the devices or platforms your app targets for an optimal user experience and to increase the application's adoption rates.
7. Consider developer support and resources
It is vitally essential when publishing an app through third-party stores that you receive adequate developer support in the form of forums, guides and development tools for app distribution. Some platforms provide robust assistance through forums, guides, and development tools, while other stores do not.
When looking for stores to distribute through, be wary of those app stores that are not offering enough assistance. Look for ones offering comprehensive developer resources such as APIs and SDK analytics that help your app achieve maximum success.
Huawei AppGallery provides developers with exceptional support, such as a developer center, marketing tools, and advanced analytics. This kind of assistance can significantly impact an app's success and growth.
Photo by Evgeny Opanasenko on Unsplash
Pro Tip: Focus your search efforts on stores offering robust developer support services. These app stores will speed up the app submission process and help address potential issues more quickly.
Conclusion
Selecting the ideal 3rd party app store is crucial to app growth. Focusing on your target audience, evaluating market reach, understanding store policies, capitalizing on monetization opportunities, seeking promotional support services from developers, and integrating within broader ecosystems can ensure maximum app success and growth.
Do not leave your app's growth potential unexploited. Make the most of its full potential with the appropriate 3rd party app store today. Explore the top alternative app stores available, and start on your path toward app success today by discovering top third-party stores!
Are you ready to elevate your app to the next level? Unlock new markets, increase downloads, and kick-start its growth through alternative app store advertising using our services! Discover how AVOW can assist you in optimizing mobile OEM advertising strategies so you can boost your app growth. Contact us now and learn more!