👀 A Bold New Era: Experience the New Look AVOW Website → Bold, Insightful, & Diverse—Just like us!

Bahasa Indonesia

Bahasa Indonesia
Tiếng Việt

Tiếng Việt
Português

Português
中文 (中国)

中文 (中国)
한국어

한국어
Book a demo
Where the world is going

Unlock new advertising opportunities with Alternative App Stores

Expand your reach, drive downloads, and diversify your app growth strategy on app stores owned by leading mobile OEMs. Access exclusive channels, connect with untapped audiences, and gain a competitive edge beyond traditional platforms.

Get started Learn more

AVOW partners with the top Alternative App Stores

AVOW connects advertisers with an untapped audience by aggregating mobile OEM inventory across alternative app stores. This approach grants access to an untapped audience of over 1.56 billion daily active users (DAUs).

Be one step ahead

Benefits of Alternative App Stores

Diversify your app presence across mobile OEM app stores to reduce dependency on mainstream platforms. Enhance your brand visibility with premium placements and reach untapped audiences—all while avoiding the high fees of traditional app stores.

Expanded exposure 

Diversify your app’s presence across global mobile OEM app stores, reaching millions of users.

Optimized discoverability 

Boost visibility with ASO strategies to rank higher and get noticed.

Improved revenue management

Negotiate better billing terms and sidestep the hefty 30% fees of major platforms.

Prominent store features

Shine with premium placements like Samsung Galaxy Store’s “Essential Games Pick” (ESP).

Multiple formats, maximum impact

Advertising opportunities on Alternative App Stores

Your app front and center

App store featuring

AVOW enables app featuring across multiple alternative app stores, ensuring higher visibility and maximum impact for your advertising campaigns.

  • Up to 3x your daily install volume
  • New users across diverse platforms
  • Special sales promotions and personalized app recommendations
  • Available on Samsung, Xiaomi, OPPO, and vivo
Get started with app store featuring
European opportunity with Samsung

Special Galaxy Store placements

Discover special promotional opportunities in the Samsung Galaxy Store offered by AVOW. Reach millions of Samsung device users with strategic ads and featured app placements. Enhance visibility and engagement through targeted campaigns designed to drive downloads.

Advertise with AVOW
Pop-Ups
Editor's Choice (EGP)
Banners
Push Notifications

Pop-ups:

Attention-grabbing advertisements that appear prominently on users’ screens, ensuring high visibility.

Editor’s Choice (EGP/Essential Games Pick):

Curated selection of top-quality apps and games highlighted by Samsung for enhanced discoverability. Featured prominently on the Galaxy Store’s front page. Initially appears as a video or image and shifts to the main banner as users scroll.

Main Banner + App Collection:

Prime advertising space featuring prominent banners and curated collections, driving app downloads.  General Banner: Additional banner placements across various sections of the Galaxy Store, increasing app exposure.

Push Notifications:

Direct messages sent to Samsung device users, alerting them about special offers, updates, or new app releases.

The ultimate app store guide

Everything you need to know about OEMs and Alternative App Stores

Discover strategic tips and insights for maximizing app distribution and advertising through mobile OEMs and Alternative App Stores in our comprehensive guide.

Get the guide 
Array
(
    [light] => 
    [text] => Array
        (
            [tagline] => 
            [accent] => 1
            [colors] => Array
                (
                    [primary_color] => #d6bbfb
                    [secondary_color] => #0ba5ec
                )

            [title] => Alternative App Stores FAQs 💬
            [focus_keyword] => FAQs 💬
            [title_tag] => h3
            [text] => 
        )

    [items_list] => Array
        (
            [0] => Array
                (
                    [title] => 1. What are alternative app stores, and how do they differ from Google Play and Apple App Store?
                    [content] => 
Alternative app stores are app distribution platforms provided by mobile OEMs outside of the Google Play or Apple App Store ecosystems. Alternative app stores are pre-installed on all OEM devices and come with their own set of features and rules. Alternative app stores tend to offer more flexibility in app offerings, payment methods, and advertising options​​​.




                )

            [1] => Array
                (
                    [title] => 2. Why should app developers consider distributing on alternative app stores?
                    [content] => 
Alternative app stores enable app developers to reach new and untapped audiences, especially in regions where OEMs hold substantial market shares. They provide less crowded spaces than Google Play or Apple’s App Store, which can lead to higher visibility, increased downloads, and improved app retention. Additionally, they offer more options for payment and billing flexibility, which can be beneficial for monetizing apps effectively​​​.


                )

            [2] => Array
                (
                    [title] => 3. How do alternative app stores improve app visibility compared to mainstream app stores?
                    [content] => 
Alternative app stores often feature apps prominently due to their myriad of advertising and “featuring” options. Options like being highlighted as the “App of the Day” or using banner and video placements within the store’s interface make it easier for apps to stand out. This increased visibility can lead to higher install rates and greater brand recognition, especially for apps entering highly competitive markets​​.


                )

            [3] => Array
                (
                    [title] => 4. What payment options do alternative app stores provide?
                    [content] => 
Many alternative app stores allow more flexible payment options than Google Play or Apple’s App Store. OEM app stores often integrate with regional payment systems, offer more user-friendly in-app billing, and allow the use of third-party payment options, which helps developers avoid the high revenue shares (often 30%) typically taken by Google and Apple. 


                )

            [4] => Array
                (
                    [title] => 5. How does user targeting work in alternative app stores?
                    [content] => 
Alternative app stores provide robust targeting options, including device-specific targeting (e.g., showing ads only on high-performance devices for high-fidelity gaming apps), geographic targeting, and behavioral targeting based on app engagement. OEMs have access to first-party device data, allowing for precise targeting, which helps apps reach their ideal user base more effectively than on broader app stores​​​.


                )

        )

    [bottom_content] => 
Looking for more answers?


Visit our FAQ page or Contact Us


    [bg_type] => image
    [bg_image] => 9706
    [blur_image] => 
    [section_id] => 
    [all_settings] => Array
        (
            [desktop] => Array
                (
                    [top_padding] => 112
                    [bottom_padding] => 112
                )

            [tablet] => Array
                (
                    [top_padding] => 64
                    [bottom_padding] => 64
                )

            [mobile] => Array
                (
                    [top_padding] => 40
                    [bottom_padding] => 40
                )

        )

)

Alternative App Stores FAQs 💬

1. What are alternative app stores, and how do they differ from Google Play and Apple App Store?

Alternative app stores are app distribution platforms provided by mobile OEMs outside of the Google Play or Apple App Store ecosystems. Alternative app stores are pre-installed on all OEM devices and come with their own set of features and rules. Alternative app stores tend to offer more flexibility in app offerings, payment methods, and advertising options​​​.

2. Why should app developers consider distributing on alternative app stores?

Alternative app stores enable app developers to reach new and untapped audiences, especially in regions where OEMs hold substantial market shares. They provide less crowded spaces than Google Play or Apple’s App Store, which can lead to higher visibility, increased downloads, and improved app retention. Additionally, they offer more options for payment and billing flexibility, which can be beneficial for monetizing apps effectively​​​.

3. How do alternative app stores improve app visibility compared to mainstream app stores?

Alternative app stores often feature apps prominently due to their myriad of advertising and “featuring” options. Options like being highlighted as the “App of the Day” or using banner and video placements within the store’s interface make it easier for apps to stand out. This increased visibility can lead to higher install rates and greater brand recognition, especially for apps entering highly competitive markets​​.

4. What payment options do alternative app stores provide?

Many alternative app stores allow more flexible payment options than Google Play or Apple’s App Store. OEM app stores often integrate with regional payment systems, offer more user-friendly in-app billing, and allow the use of third-party payment options, which helps developers avoid the high revenue shares (often 30%) typically taken by Google and Apple.

5. How does user targeting work in alternative app stores?

Alternative app stores provide robust targeting options, including device-specific targeting (e.g., showing ads only on high-performance devices for high-fidelity gaming apps), geographic targeting, and behavioral targeting based on app engagement. OEMs have access to first-party device data, allowing for precise targeting, which helps apps reach their ideal user base more effectively than on broader app stores​​​.

Looking for more answers?

Visit our FAQ page or Contact Us